Gesso
FailThe top 5 brands take 100% of clicks, so Gesso is a Fail.
- Flapen Score
- 40 / 100Ranks 3,499 of 4,656 Arts, Crafts & Sewing niches · −6 vs the category median of 4640
- Market size
- $894K/yr548K searches / yr
- 90-day growth
- -1.3%search demand this quarter
- Competition
- 97%top-5 click share · 4 brands · 12 sellers
Flapen Score
Gesso against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Gesso is stronger. Inside it, weaker.
Market
The Gesso market on Amazon at a glance
Shoppers on Amazon United States searched for Gesso 548K times last year and spent an estimated $894K. All 4 brands take every click. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 15.0% of those searches ended in a purchase.
Shoppers searched for this 548K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $894K a year.
- Searches, last 12 months
- 548K
- Growth, 90 days vs prior 90
- -1.3%
- Conversion, latest week
- 15.0%
- Market size, estimated
- $894Ka year
- Peak month
- February1.2× the quietest month
- Top search term
- gesso232K searches a year
02 · Price
A sale here is worth $10.89.
Listings sell for $10.89 on average, from $6.94 to $14.99. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At $10.89 that is $65K to $87K a year per listing.
- Average price
- $10.89under the $15 to $100 sweet spot
- Price range
- $6.94–$14.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $65K–$87K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Needlework. It carries 3,499 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #56in Needlework
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 3,499per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Gesso products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Liquitex BASICS Gesso Surface Prep Medium 473ml (16-oz) Bottle White
- Price
- $9.27
- Rating
- 4.8/5
- Reviews
- 10,483
- Age
- 19y ago

BLUEBIRD Heavy Gesso Primer for Acrylic Painting Gesso Surface Prep Medium for Acrylic Paint and Oil Paint (White 28.2 Oz)
- Price
- $14.64
- Rating
- 4.6/5
- Reviews
- 1,036
- Age
- 2y ago

BLUEBIRD Heavy Gesso Primer for Acrylic Painting White 5.3Oz / 150 GM Full Tub Gesso Surface Prep Medium For Acrylic Paint and Oil Paint
- Price
- $6.94
- Rating
- 4.6/5
- Reviews
- 1,036
- Age
- 2y ago

U.S. Art Supply White Gesso Primer - 16.9oz (500ml) for Oil & Acrylic Paint - Superior Coverage Canvas Prep Mixable White Gesso Paint Artists
- Price
- $14.99
- Rating
- 4.7/5
- Reviews
- 5,543
- Age
- 7y ago

BLUEBIRD Studio Acrylic Gesso - Liquid Gesso Primer for Arylic Painting Surface Prep Medium (White 16.9 Fl Oz)
- Price
- $8.68
- Rating
- 4.6/5
- Reviews
- 422
- Age
- 1y ago
Trending
estimated 90-day click momentum
Liquitex BASICS Gesso Surface Prep Medium 473ml (16-oz) Bottle White
- Price
- $9.27
- Rating
- 4.8/5
- Reviews
- 10,483
- Age
- 19y ago

BLUEBIRD Heavy Gesso Primer for Acrylic Painting Gesso Surface Prep Medium for Acrylic Paint and Oil Paint (White 28.2 Oz)
- Price
- $14.64
- Rating
- 4.6/5
- Reviews
- 1,036
- Age
- 2y ago

BLUEBIRD Heavy Gesso Primer for Acrylic Painting White 5.3Oz / 150 GM Full Tub Gesso Surface Prep Medium For Acrylic Paint and Oil Paint
- Price
- $6.94
- Rating
- 4.6/5
- Reviews
- 1,036
- Age
- 2y ago

Mont Marte Premium Gesso Universal Primer 16.9oz (500ml) Suitable for Acrylic Paint Oil Paint Color Pencils Pastels Graphite and Charcoal
- Price
- $10.82
- Rating
- 4.7/5
- Reviews
- 2,474
- Age
- 11y ago

U.S. Art Supply White Gesso Primer - 16.9oz (500ml) for Oil & Acrylic Paint - Superior Coverage Canvas Prep Mixable White Gesso Paint Artists
- Price
- $14.99
- Rating
- 4.7/5
- Reviews
- 5,543
- Age
- 7y ago
Newest
by launch date
BLUEBIRD Studio Acrylic Gesso - Liquid Gesso Primer for Arylic Painting Surface Prep Medium (White 16.9 Fl Oz)
- Price
- $8.68
- Rating
- 4.6/5
- Reviews
- 422
- Age
- 1y ago

BLUEBIRD Heavy Gesso Primer for Acrylic Painting Gesso Surface Prep Medium for Acrylic Paint and Oil Paint (White 28.2 Oz)
- Price
- $14.64
- Rating
- 4.6/5
- Reviews
- 1,036
- Age
- 2y ago

BLUEBIRD Heavy Gesso Primer for Acrylic Painting White 5.3Oz / 150 GM Full Tub Gesso Surface Prep Medium For Acrylic Paint and Oil Paint
- Price
- $6.94
- Rating
- 4.6/5
- Reviews
- 1,036
- Age
- 2y ago

U.S. Art Supply White Gesso Primer - 16.9oz (500ml) for Oil & Acrylic Paint - Superior Coverage Canvas Prep Mixable White Gesso Paint Artists
- Price
- $14.99
- Rating
- 4.7/5
- Reviews
- 5,543
- Age
- 7y ago

Mont Marte Premium Gesso Universal Primer 16.9oz (500ml) Suitable for Acrylic Paint Oil Paint Color Pencils Pastels Graphite and Charcoal
- Price
- $10.82
- Rating
- 4.7/5
- Reviews
- 2,474
- Age
- 11y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 97% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
12
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
97%
Top 20: 100%
Open market
0%
- Liquitex46%
- BLUEBIRD40%
- U.S. Art Supply11%
- Mont Marte3%
Demand
Gesso search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Gesso search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- gesso232K/yr
- gesso primer for acrylic painting123K/yr
- gesso primer42K/yr
- acrylic gesso27K/yr
- white gesso26K/yr
- gesso primer for oil painting14K/yr
- gesso for acrylic painting12K/yr
- gesso for air dry clay7K/yr
- white gesso primer6K/yr
- gesso white5K/yr
Reviews and returns
What reviews say buyers love and hate about Gesso
We read the reviews and the return reasons for every product selling here.
“there was evidently a plastic covering to the paint”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gesso questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









