Is gem stickers profitable to sell on Amazon United States?

The niche generates $551K/yr across 20 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -0.8%. Flapen's verdict: Skip it (45/100).

How competitive is the gem stickers niche?

19 brands and 24 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in gem stickers?

Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Ease Of Use. The return rate is 1.2%.

When does demand for gem stickers peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the gem stickers niche?

Listings span $5.09–$9.61; the average listing price is $7.07 (sweet spot $15–$100). The average incumbent carries 1,223 reviews — the moat a new listing must climb.

gem stickers

Skip it

Prices mostly outside the sweet spot ($5.09–$9.61) — this niche doesn't clear our bar today.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Market size

Good$551K

$551K/yr · 1.0M searches

Review moat

Good1,223.25

avg incumbent reviews — the moat a new listing must climb

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-0.8%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Avg price

Bad$7.07

avg listing price — sweet spot $15–$100

Price range

Bad$5.09–$9.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, gem stickers is a $551K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 45/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

gem stickers market data

Units sold / yr: 80K–100K; avg 4,000–5,000/product
Revenue / yr: $566K–$707K; units × avg price
Conversion rate: 7.8%
Avg BSR: #79
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 0.0%
Avg brand age: 31 months
Avg seller age: 176 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

24%

MYDBUYSOME30%
EODIEBN21%
Rasoisof9%
Gikboup7%
Elwish4%
OHOME3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top gem stickers search terms

gem stickers245K/yr +1.1%8.4% conv.
rhinestone stickers173K/yr -3.5%3.6% conv.
sticker gems62K/yr +0.5%9.5% conv.
jewel stickers60K/yr +12.9%10.9% conv.
gem stickers for crafts49K/yr -22.9%9.8% conv.
stick on gems43K/yr +2.1%7.7% conv.
diamond stickers40K/yr -5.9%2.6% conv.
sticky gems37K/yr -3.8%9.0% conv.
self adhesive rhinestones36K/yr -3.9%2.2% conv.
gemstone stickers30K/yr +2.6%6.0% conv.

All search terms

Top gem stickers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MYDBUYSOME 2774pcs Gem Stickers Jewels for Crafts Self Adhesive Rhinestone Jewel Stick on Gems Acrylic Bling Heart Stickers Craft Supplies for Kids

MYDBUYSOME$9.434.8★1,806 rev

3228pcs Gems Stickers Self Adhesive Rhinestone Jewel Stickers Acrylic Gems DIY Craft Decorative Diamond Stickers Assorted Shapes Jewels Rhinestones Sticker

EODIEBN$5.934.8★931 rev

6124Pcs Gem Stickers-Self-Adhesive Face Jewelry Stickers Acrylic Gems DIY Crafts Sparkling Heart-Shaped Rhinestone for Kids for Party & Holiday Supplies

Rasoisof$9.614.8★212 rev

Gikboup 3521 Pieces Self Adhesive Jewels for Crafts Gems Stickers for Kids Flat Back Plastic Fake Jewels for Scrapbook Supplies and face gems

Gikboup$6.134.6★101 rev

880pcs Gem Stickers Rhinestones for Crafts - Self Adhesive Jewels Stickers Acrylic Gems DIY Craft Decorative Diamond Small Stickers for Kids

MYDBUYSOME$6.094.6★1,237 rev

Newest

by launch date

Gem Stickers 6124Pcs Self-Adhesive Acrylic Face Gems for Kids Crafts Nail Art DIY

Blablaovy$8.6140 rev

2mo ago

Gikboup 3521 Pieces Self Adhesive Jewels for Crafts Gems Stickers for Kids Flat Back Plastic Fake Jewels for Scrapbook Supplies and face gems

Gikboup$6.13101 rev

6mo ago

JAMIEWIN 3269pcs Gems Stickers Jewels for Craft 12 Sheets Self Adhesive Rhinestone Stickers Gems for Crafting Acrylic Glitter Sticker DIY Craft Supplies for Kids Face Valentines Gifts

JAMIEWIN$7.9346 rev

6mo ago

JIUZHU 7500+PCS Jewel Stickers for Crafts Self Adhesive Gem Stickers Kit Acrylic Rhinestone Stickers Assorted Shapes for Scrapbooking Card Making DIY Projects Party Decorations

JIUZHU$8.37119 rev

11mo ago

5 Sheets Face Gems Stickers Self Adhesive Heart Face Stickers Rhinestones Pearl Faces Jewels for Eye Hair Body Nail

Aeaocvo$5.7417 rev

11mo ago

What buyers say about gem stickers

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness17%

“stick really well”

Color12%

“The colors are vibrant”

Value For Money11%

“Great value”

Quality-Overall11%

“Excellent variety”

Fun/Entertainment Experience9%

“Fun to use”

Ease Of Use8%

“Easy to Use”

Size-Overall5%

“The size variety was awesome”

Design-Overall4%

“the designs are really fun”

Brightness/Shine/Glow4%

“SHINY AND BRIGHT”

Durability3%

“Cute and durable”

What buyers complain about

Adhesion/Stickiness36%

“not sticky enough”

Size-Overall12%

“bigger than expected”

Ease Of Use4%

“Hard to use”

Advertised Vs Actual Product3%

“These don't show up very well in the product description photos”

Quality-Overall3%

“Looks cheap”

Functionality-Overall3%

“It doesnt work”

Durability3%

“they are falling off”

Brightness/Shine/Glow1%

“Not shiny enough”

Value For Money1%

“are a very low value for the cost”

Mess Free1%

“they looked super banged up/dirty”

Top return reasons

Size-Overall42%

Adhesion/Stickiness22%

Value For Money12%

Advertised Vs Actual Product8%

Quality-Overall4%

Color3%

Defective Material/Parts2%

Functionality-Overall1%

Product Condition1%

Shape/Style1%

Common questions

Is gem stickers profitable to sell on Amazon United States?: The niche generates $551K/yr across 20 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -0.8%. Flapen's verdict: Skip it (45/100).
How competitive is the gem stickers niche?: 19 brands and 24 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in gem stickers?: Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Ease Of Use. The return rate is 1.2%.
When does demand for gem stickers peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the gem stickers niche?: Listings span $5.09–$9.61; the average listing price is $7.07 (sweet spot $15–$100). The average incumbent carries 1,223 reviews — the moat a new listing must climb.