Is gem painting kit profitable to sell on Amazon United States?

The niche generates $29K/yr across 60 tracked products. 13 of 15 products launched in the last 360 days are still selling. 90-day search growth is -17.8%. Flapen's verdict: Skip it (48/100).

How competitive is the gem painting kit niche?

50 brands and 68 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 36% of demand.

What do buyers complain about in gem painting kit?

Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Color. The return rate is 0.7%.

When does demand for gem painting kit peak?

Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the gem painting kit niche?

Listings span $6.22–$26.35; the average listing price is $13.45 (sweet spot $15–$100). The average incumbent carries 1,322 reviews — the moat a new listing must climb.

gem painting kit

Skip it

A small market ($29K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Brand share

Incredible36%

top-5 brand share — no brand owns this niche

Competition

Great35%

top-5 click share — an open shelf

Avg price

Good$13.45

avg listing price — sweet spot $15–$100

Price range

Good$6.22–$26.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,321.97

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-17.8%

90-day search growth — must beat 0% to launch

Market size

Bad$29K

$29K/yr · 140K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, gem painting kit is a $29K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

gem painting kit market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $40K–$54K; units × avg price
Conversion rate: 1.6%
Avg BSR: #160
Page quality: 0%
Prime: 100%
Sponsored: 98%
Out of stock: 2.4%
Avg brand age: 19 months
Avg seller age: 186 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

50 falling

Sellers

Top-5 brand share

36%

Top 20: 76%

Top-5 click share

35%

Top 20: 68%

Open market

59%

DOTSOPS8%
Ycydilirab8%
GXGLLPZBY7%
Klever Kits7%
ICYANART6%
CHWGLFGG5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Open Trend

Top gem painting kit search terms

gem painting68K/yr -19.4%1.5% conv.
gem painting kit43K/yr -0.2%1.5% conv.
paint gem8K/yr -25.7%0.9% conv.
jem art8K/yr -46.3%1.3% conv.
paint gems2K/yr +35.2%1.7% conv.
paint by gem3K/yr -20.8%1.5% conv.
gem picture art kit4K/yr -48.5%1.3% conv.
paint gem kit3K/yr -62.8%1.3% conv.
paint gem art799/yr -39.4%0.0% conv.
gem paint kit218/yr -30.9%5.3% conv.

All search terms

Top gem painting kit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ycydilirab 6 Pack Diamond Art Kits for Adults Cocktail 5D Diamond Painting Kits for Adults Beginner DIY Gem Painting Perfect for Gifts and Home Wall Decor 10x12inch

Ycydilirab$16.534.6★417 rev

DOTSOPS Diamond Painting Kits Art Adults Painting Kit Crafts DIY 5D Diamond Art Packs Kits Full for Adults Beginner Home Wall Decoration Gift 11.8x15.7 Inches (6 Pack Landscape Abstract)

DOTSOPS$18.604.6★939 rev

Diamond Paintings Kits for Beginners Full Round Drill Diamond Arts Kits for Adults Glowing Dream Forest Paint by Diamond 5D DIY Diamond Painting Dot Gem Art for Home Wall Decor 11.8x15.8 Inches

GXGLLPZBY$7.064.8★590 rev

ICYANART 4 Pack Flowers Diamond Art Painting Kits for Kids Flowers Diamond Art Kits for Kids Ages 4-8-12 Small Diamond Art Kits Gift and Home Wall Decor 6x6inch

ICYANART$9.934.6★62 rev

Klever Kits 16 Projects Gem Painting Kids Diamond Art Kit for Kids with 5D Diamond Arts and Crafts for Girls Ages 6-12 Gem Craft Activities Kits Premium Art Gift Ideas for Girls Ages 6 7 8+

Klever Kits$12.844.7★1,675 rev

Newest

by launch date

XUNLURY Ocean Beach Diamond Art Kits 4 Pack 10x11.8 Inch Beach House Room Decor Tropical Coastal Ocean Oyster Palm Tree Nautical Sailboat DIY Diamond Gem Painting Art Kits for Kids Adults Beginners

XUNLURY$21.4913 rev

7mo ago

Diamond Paintings Kits for Beginners Full Round Drill Diamond Arts Kits for Adults Glowing Dream Forest Paint by Diamond 5D DIY Diamond Painting Dot Gem Art for Home Wall Decor 11.8x15.8 Inches

GXGLLPZBY$7.06590 rev

8mo ago

EAPHANT Diamond Art Kits for Kids Gem Keychains and Stickers Painting Gifts for Girls Ages 4-8 8-12 Arts and Crafts Toys for Kids with 29 Designs

EAPHANT$7.25683 rev

9mo ago

ICYANART 4 Pack Flowers Diamond Art Painting Kits for Kids Flowers Diamond Art Kits for Kids Ages 4-8-12 Small Diamond Art Kits Gift and Home Wall Decor 6x6inch

ICYANART$9.9362 rev

10mo ago

Ycydilirab 6 Pack Diamond Art Kits for Adults Cocktail 5D Diamond Painting Kits for Adults Beginner DIY Gem Painting Perfect for Gifts and Home Wall Decor 10x12inch

Ycydilirab$16.53417 rev

11mo ago

What buyers say about gem painting kit

What buyers praise and complain about, mined from review topics.

What buyers love

Color14%

“Colors are beautiful”

Quality-Overall13%

“Amazing quality”

Fun/Entertainment Experience13%

“Fun for kids”

Ease Of Use10%

“Easy to use”

Value For Money6%

“Excellent value”

Adhesion/Stickiness6%

“Good adhesion”

Gifting Purpose6%

“Cute Gift”

Advertised Vs Actual Product6%

“Exactly as pictured”

Design-Overall4%

“The designs are fun”

Brightness/Shine/Glow3%

“love the sparkles”

What buyers complain about

Adhesion/Stickiness16%

“Poor adhesive”

Size-Overall11%

“Too big”

Color9%

“the colors were completely different”

Quality-Overall6%

“PLEASE have some sort of quality control”

Advertised Vs Actual Product5%

“Misleading Title”

Ease Of Use4%

“hard to read”

Instructions/User Manual/Troubleshooting3%

“The instructions dont make sense, the bags and the pad”

Smell3%

“they smell horrible”

Durability2%

“Broke immediately”

Print Quality2%

“Print came off”

Top return reasons

Size-Overall41%

Advertised Vs Actual Product11%

Adhesion/Stickiness11%

Color7%

Value For Money5%

Quality-Overall4%

Defective Material/Parts4%

Material Quality2%

Gifting Purpose2%

Paint Quality1%

Common questions

Is gem painting kit profitable to sell on Amazon United States?: The niche generates $29K/yr across 60 tracked products. 13 of 15 products launched in the last 360 days are still selling. 90-day search growth is -17.8%. Flapen's verdict: Skip it (48/100).
How competitive is the gem painting kit niche?: 50 brands and 68 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 36% of demand.
What do buyers complain about in gem painting kit?: Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Color. The return rate is 0.7%.
When does demand for gem painting kit peak?: Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the gem painting kit niche?: Listings span $6.22–$26.35; the average listing price is $13.45 (sweet spot $15–$100). The average incumbent carries 1,322 reviews — the moat a new listing must climb.