gel medium
Skip itSoft demand (-6.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Price range
Great$8.80–$34.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.07avg listing price — sweet spot $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay$108K$108K/yr · 84K searches
Review moat
Bad4,565.52avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, gel medium is a $108K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
gel medium market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $90K–$121K
- units × avg price
- Conversion rate
- 8.6%
- Avg BSR
- #217
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 2.5%
- Avg brand age
- 76 months
- Avg seller age
- 162 days
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.1% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.2×
Top gel medium search terms
- acrylic gel medium20K/yr
- gel medium18K/yr
- gel medium for acrylic paint12K/yr
- matte gel medium8K/yr
- gloss gel medium6K/yr
- heavy gel medium4K/yr
- heavy gel medium for acrylic paint4K/yr
- liquitex gel medium3K/yr
- gloss gel medium for acrylic paint4K/yr
- gel medium for collage3K/yr
What buyers say about gel medium
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Works like it should”
“It blended well with the paint”
“Smooth textures and easy to use”
“Easy to use”
“Dries clear so works with all colors”
“Goes on smooth with plenty of drying time”
“Well it is creamy”
“Worthwhile product”
“It does a good job of thinning the paint so it goes on more smoothly”
What buyers complain about
“Does NOT dry clear as it claims to”
“Paint thinner”
“Unable to use”
“I'm not going to test other colors”
“A little $$$”
“The paste itself is extremely thick”
“Overall, it didn't create the glossy effect I was looking for”
“medium spilling”
“Its not sticks”
“not the best in the land”
Top return reasons
Common questions
- Is gel medium profitable to sell on Amazon United States?
- The niche generates $108K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.1%. Flapen's verdict: Skip it (47/100).
- How competitive is the gel medium niche?
- 10 brands and 40 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in gel medium?
- Top complaints mined from reviews: Moist/Dry, Paint Quality, Ease Of Use. The return rate is 0.9%.
- When does demand for gel medium peak?
- Demand peaks in Oct–Nov; the busiest month runs 2.2× the quietest.
- What does it cost to enter the gel medium niche?
- Listings span $8.80–$34.49; the average listing price is $15.07 (sweet spot $15–$100). The average incumbent carries 4,566 reviews — the moat a new listing must climb.