Is gel crayons profitable to sell on Amazon United States?

The niche generates $368K/yr across 22 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is -19.4%. Flapen's verdict: Skip it (48/100).

How competitive is the gel crayons niche?

10 brands and 15 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in gel crayons?

Top complaints mined from reviews: Ease Of Cleaning, Color, Durability. The return rate is 0.8%.

When does demand for gel crayons peak?

Demand peaks in Feb–Mar–Apr–Jun; the busiest month runs 6.2× the quietest.

What does it cost to enter the gel crayons niche?

Listings span $9.35–$32.44; the average listing price is $18.02 (sweet spot $15–$100). The average incumbent carries 1,143 reviews — the moat a new listing must climb.

gel crayons

Skip it

Soft demand (-19.4% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great$18.02

avg listing price — sweet spot $15–$100

Price range

Great$9.35–$32.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,143.14

avg incumbent reviews — the moat a new listing must climb

Market size

Good$368K

$368K/yr · 604K searches

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Bad91%

top-5 brand share — brand-locked demand

Growth

Bad-19.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, gel crayons is a $368K/yr Amazon United States market (604K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Feb–Mar–Apr–Jun. Verdict: Skip it — 48/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

gel crayons market data

Units sold / yr: 25K–30K; avg 1,500–2,000/product
Revenue / yr: $451K–$541K; units × avg price
Conversion rate: 3.4%
Avg BSR: #22
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 2.1%
Avg brand age: 56 months
Avg seller age: 139 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

JUPITEARTH40%
Jar Melo31%
Prudiut11%
Lebze6%
Shuttle Art4%
Mr. Pen3%
Open — no brand owns it (4 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -19.4% search growth over the last 90 days.

Peak months: Feb, Mar, Apr, Jun · busiest ÷ quietest = 6.2×

Open Trend

Top gel crayons search terms

silky crayons277K/yr -23.4%3.3% conv.
gel crayons72K/yr -14.0%3.5% conv.
jarmelo crayons24K/yr +108.0%2.9% conv.
twist joy washable crayons13K/yr +20.3%4.3% conv.
silk crayons21K/yr -6.4%4.1% conv.
jumbo silky crayons13K/yr -8.7%4.3% conv.
jar melo silky crayons9K/yr +21.3%4.1% conv.
gel crayons for kids20K/yr -31.3%5.1% conv.
jarmelo8K/yr +80.7%1.0% conv.
twistjoy washable crayons7K/yr +14.9%4.2% conv.

All search terms

Top gel crayons products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Jar Melo Jumbo Crayons for Toddlers 36 Colors TwistJoy Non Toxic Washable Crayon Easy to Hold Large Crayons Safe for Babies and Children Gift for Boys and Girls Back to School

Jar Melo$32.444.6★696 rev

JUPITEARTH 36 Color Twist Crayons for Toddlers 1-3 and Kids 4-8 Non-Toxic Washable Crayons 2-4 Ultra-Silky Easy-Grip Art Supplies Ideal Coloring Gift for Boys and Girls

JUPITEARTH$22.314.5★1,576 rev

Jar Melo Jumbo Crayons for Toddlers 12 Colors TwistJoy Crayon Non Toxic Washable Easy to Hold Large Crayons Gift for Boys and Girls Back to School

Jar Melo$18.054.6★696 rev

Prudiut 36 Color Silky Twistable Crayons for Artist Washable Art Supplies Multicultural Pastel Gel Crayons Easy Grip Coloring Gift

Prudiut$17.854.6★148 rev

JUPITEARTH 12 Colors Twist Crayons for Toddlers 1-3 Non-Toxic Washable Crayons for Ages 4-8 with Storage Bucket Ultra-Silky and Easy to Hold Art Supplies Ideal Christmas Gift for Boys and Girls

JUPITEARTH$12.254.4★641 rev

Newest

by launch date

JUPITEARTH Silky Crayons for Toddlers 1-3 36 Colors Twist Crayons Non-Toxic Washable Easy-Grip Toddler Crayon Set for Ages 4-8 Easter Toddler Coloring Gift for Boys & Girls Bear-Design

JUPITEARTH$22.2361 rev

5mo ago

Prudiut 18 Color Silky Twistable Crayons for Young Artists Washable Art Supplies Multicultural Pastel Gel Crayons Easy Grip Coloring Gift

Prudiut$11.23148 rev

7mo ago

Prudiut 48 Color Silky Twistable Crayons Washable Art Supplies Multicultural Pastel Gel Crayons Easy Grip Coloring Gift

Prudiut$22.91148 rev

7mo ago

Prudiut 36 Color Silky Twistable Crayons for Artist Washable Art Supplies Multicultural Pastel Gel Crayons Easy Grip Coloring Gift

Prudiut$17.85148 rev

10mo ago

SYNCFUN 24 Pcs Twistable Silky Crayons Washable Crayons for Paper Easy to Hold & Quick-Drying Art Supplies Non-Toxic Mess Free Birthday Valentine Easter Gifts for Kids Ages 3 and Up

SYNCFUN$17.55190 rev

10mo ago

What buyers say about gel crayons

What buyers praise and complain about, mined from review topics.

What buyers love

Color36%

“Colors are beautiful”

Soft Feel10%

“Smooth & Silky”

Ease Of Use8%

“Ease of Use”

Quality-Overall6%

“Excellent product”

Ease Of Cleaning6%

“Easy to wash off”

Fun/Entertainment Experience5%

“Fun set”

Durability3%

“They are durable”

Drawing Experience2%

“My toddler and I love drawing with these”

Pen/Pencil Quality2%

“Terrific crayons”

Advertised Vs Actual Product2%

“As advertised”

What buyers complain about

Ease Of Cleaning9%

“The make a huge mess”

Color9%

“They color very dark”

Durability7%

“break off easily”

Stain Resistance6%

“Messy and stains”

Smudge Resistance5%

“They smear on the paper”

Moist/Dry3%

“They all dried up”

Paper Quality3%

“Cheaply made, they crack easily and leave chunks of crayon on the paper when my toddler colors”

Drying Time3%

“They also take time to dry”

Hard Feel2%

“they turned hard”

Strength2%

“Breaks so easily”

Top return reasons

Advertised Vs Actual Product13%

Color9%

Value For Money9%

Ease Of Cleaning8%

Defective Material/Parts8%

Stain Resistance7%

Size-Overall5%

Product Condition5%

Quality-Overall4%

Functionality-Overall4%

Common questions

Is gel crayons profitable to sell on Amazon United States?: The niche generates $368K/yr across 22 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is -19.4%. Flapen's verdict: Skip it (48/100).
How competitive is the gel crayons niche?: 10 brands and 15 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in gel crayons?: Top complaints mined from reviews: Ease Of Cleaning, Color, Durability. The return rate is 0.8%.
When does demand for gel crayons peak?: Demand peaks in Feb–Mar–Apr–Jun; the busiest month runs 6.2× the quietest.
What does it cost to enter the gel crayons niche?: Listings span $9.35–$32.44; the average listing price is $18.02 (sweet spot $15–$100). The average incumbent carries 1,143 reviews — the moat a new listing must climb.