Skip to content

Gel Crayons

Fail

Demand is soft, at -19.4% this quarter, so Gel Crayons is a Fail.

Flapen Score
48
48 / 100
Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 46
Market size
$368K/yr604K searches / yr
90-day growth
-19.4%search demand this quarter
Competition
57%top-5 click share · 10 brands · 15 sellers

Flapen Score

Gel Crayons against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Gel Crayons is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gel Crayons market on Amazon at a glance

Shoppers on Amazon United States searched for Gel Crayons 604K times last year and spent an estimated $368K. The top 5 brands take 91% of clicks. Demand peaks in Feb–Mar–Apr–Jun. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 604K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $368K a year.

Searches, last 12 months
604K
Growth, 90 days vs prior 90
-19.4%
Conversion, latest week
3.4%
Market size, estimated
$368Ka year
Peak month
June6.2× the quietest month
Top search term
silky crayons277K searches a year

02 · Price

A sale here is worth $18.02.

Listings sell for $18.02 on average, from $9.35 to $32.44. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $18.02 that is $27K to $36K a year per listing.

Average price
$18.02inside the $15 to $100 sweet spot
Price range
$9.35–$32.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
$27K–$36K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #22 within Drawing. It carries 1,143 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#22in Drawing
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
1,143per listing
Listings tracked
22

04 · Newcomers

7 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
7Amazon's first-year sales bar
Average brand age
56 months

Products

Top Gel Crayons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

15

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

6%

  • Brand 140%
  • Brand 231%
  • Brand 311%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (4 brands, 6%)

Demand

Gel Crayons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, Jun · busiest ÷ quietest = 6.2×

Search terms

Top Gel Crayons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silky crayons277K/yr
  • gel crayons72K/yr
  • jarmelo crayons24K/yr
  • twist joy washable crayons13K/yr
  • silk crayons21K/yr
  • jumbo silky crayons13K/yr
  • jar melo silky crayons9K/yr
  • gel crayons for kids20K/yr
  • jarmelo8K/yr
  • twistjoy washable crayons7K/yr

Reviews and returns

What reviews say buyers love and hate about Gel Crayons

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Color”
9%of negative reviews mention “Ease Of Cleaning”
0.8%of orders come back
“The make a huge mess”
A buyer, on “Ease Of Cleaning”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Gel Crayons questions

Answered from the same tracked data.