fur
Worth a lookShows low returns (1.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$19.55avg listing price — sweet spot $15–$100
Price range
Great$6.49–$53.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Good959.66avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$445K$445K/yr · 1.5M searches
Growth
Bad-9.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, fur is a $445K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 58/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
fur market data
- Units sold / yr
- 25K–30K
- avg 250–500/product
- Revenue / yr
- $489K–$587K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #510
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 1.1%
- Avg brand age
- 41 months
- Avg seller age
- 151 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
31 rising
Sellers
42
Top-5 brand share
66%
Top 20: 93%
Top-5 click share
37%
Top 20: 75%
Open market
30%
- Fur34%
- Tatuo12%
- Qidkeo9%
- EOVEA6%
- FOLGOS5%
- FabricLA4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.6% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.1×
Top fur search terms
- fur383K/yr
- faux fur328K/yr
- faux fur fabric163K/yr
- fur ingrown hair serum43K/yr
- fur fabric110K/yr
- white fur76K/yr
- furr53K/yr
- fake fur53K/yr
- fur ingrown concentrate19K/yr
- white faux fur41K/yr
Top fur products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ingrown Hair Oil for Bikini Line Underarms Legs & More Soothes Razor Bumps Prevents Ingrowns Reduces Redness & Irritation Jojoba Clary Sage & Tea Tree 14mL
Fur$27.344.4★411 rev
Fur Ingrown Eliminator Serum: Post Hair Removal Care and Ingrown Hair Treatment - 1.1 FL OZ
Fur$36.324.3★784 rev
Tatuo 60 x 18 Inch White Faux Fur Fabric Halloween Fluffy Fuzzy Craft Fake Fur Cuts Shaggy Synthetic Plush Patch Sewing DIY Winter Christmas Costume Gnome Beard Miniature Dolls Rugs Mats Gift
Tatuo$17.554.4★2,248 rev
EOVEA Shaggy Faux Fur Fabric by The Yard 60 Wide | Soft Furry Plush Fabric | Long Pile | Fluffy Craft Fake Fur for DIY Cosplay Costumes Sewing Apparel Decorations(White Half Yard)
EOVEA$23.404.5★974 rev
Qidkeo White Faux Fur Fabric for Crafts Squares Furry Fabric for Sewing Costumes Upholstery & Pillows Long Pile Faux Fur(White 10x10)
Qidkeo$6.624.4★153 rev
Newest
by launch date
Fur Ingrown Rescue Trio Ingrown Hair Treatment Kit with Silk Scrub Exfoliator Ingrown Eliminator Serum Rollerball Oil Helps Reduce Bumps and Ingrowns for Bikini Line Legs & Body
Fur$33.902,928 rev
Fur Fabric About 2 White Fur Trim Xmas Faux Fur Ribbon for Christmas Tree Decor Craft Costume Wreath (3 Yards)
Okxiri$7.14215 rev
Ingrown Hair Oil for Bikini Line Underarms Legs & More Soothes Razor Bumps Prevents Ingrowns Reduces Redness & Irritation Jojoba Clary Sage & Tea Tree 14mL
Fur$27.34411 rev
8 Pcs Faux Fur Strips for Therian Mask Fluffy Fuzzy Fabric (Multicolor 01)
Nitelemn$9.9957 rev
Peach Slices - Smoothing Solution Ingrown Hair Treatment (1.69 oz) - Smooth Relieve Soften Skin - 360 Roller - BHA AHA PHA Niacinamide Licorice - Vegan & Cruelty Free - Korean Skin Care & Beauty
Peach Slices$17.452,026 rev
Trending
90-day click momentum
SATINIOR Womens Faux Fur Short Wrist Cuff Warmers White
SATINIOR$6.854.5★
Fur Ingrown Rescue Trio Ingrown Hair Treatment Kit with Silk Scrub Exfoliator Ingrown Eliminator Serum Rollerball Oil Helps Reduce Bumps and Ingrowns for Bikini Line Legs & Body
Fur$33.904.4★
SOGUGOM White Marabou Feather Boa - 22g 2 Yards Boas for Party Bulk Wedding Halloween Home Holiday Decoration(White)
SOGUGOM$6.804.2★
Qidkeo Faux Fur Fabric for Crafts Gnomes Animal Costumes Cushions Decorations Black 10x10in
Qidkeo$7.434.4★
Barcelonetta | Faux Fur Fabric | Soft & Plush | Costume Upholstery Decoration Sewing Material | Fluffy Fuzzy | Shaggy Long Pile (White 10 X 10)
Barcelonetta$11.804.5★
What buyers say about fur
What buyers praise and complain about, mined from review topics.What buyers love
“Great product wrks excellent”
“it definitely gets the job done”
“The material is soft”
“Worth the money spent”
“Easy to use”
“NO MORE irritation”
“As advertised”
“It has helped flatten in grown hairs”
“It has a mild pleasant scent”
“Soothes the skin”
What buyers complain about
“No results”
“Waste of money”
“Caused a rash”
“the tube is kind of small”
“It doesnt smell great”
“No results after frequent use”
“the fur is thin”
“Not great color variety”
“Not like picture”
“I had a lot of unwanted hair on my face due to PCOS”
Top return reasons
Common questions
- Is fur profitable to sell on Amazon United States?
- The niche generates $445K/yr across 50 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.6%. Flapen's verdict: Worth a look (58/100).
- How competitive is the fur niche?
- 31 brands and 42 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in fur?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Allergies. The return rate is 1.5%.
- When does demand for fur peak?
- Demand peaks in Oct–Nov; the busiest month runs 2.1× the quietest.
- What does it cost to enter the fur niche?
- Listings span $6.49–$53.99; the average listing price is $19.55 (sweet spot $15–$100). The average incumbent carries 960 reviews — the moat a new listing must climb.