Fur
MaybeAn estimated 1.5% of orders come back. But buyers convert on only 1.5% of searches, so Fur is a Maybe.
- Flapen Score
- 58 / 100Top 6% of 4,656 Arts, Crafts & Sewing niches · +12 vs the category median of 4658
- Market size
- $445K/yr1.5M searches / yr
- 90-day growth
- -9.6%search demand this quarter
- Competition
- 37%top-5 click share · 31 brands · 42 sellers
Flapen Score
Fur against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Fur is stronger. Inside it, weaker.
Market
The Fur market on Amazon at a glance
Shoppers on Amazon United States searched for Fur 1.5M times last year and spent an estimated $445K. The top 5 brands take 66% of clicks. Demand peaks in Oct–Nov. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $445K a year.
- Searches, last 12 months
- 1.5M
- Growth, 90 days vs prior 90
- -9.6%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $445Ka year
- Peak month
- October2.1× the quietest month
- Top search term
- fur383K searches a year
02 · Price
A sale here is worth $19.55.
Listings sell for $19.55 on average, from $6.49 to $53.99. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $19.55 that is $5K to $10K a year per listing.
- Average price
- $19.55inside the $15 to $100 sweet spot
- Price range
- $6.49–$53.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$10K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #510 within Fabric. It carries 960 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #510in Fabric
- Average rating
- 4.37 starsAmazon United States average 4.42 stars
- Average reviews
- 960per listing
- Listings tracked
- 50
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Fur products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
31 rising
Sellers
42
Top-5 brand share
66%
Top 20: 93%
Top-5 click share
37%
Top 20: 75%
Open market
30%
- Brand 134%
- Brand 212%
- Brand 39%
- Brand 46%
- Brand 55%
- Brand 64%
Demand
Fur search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.1×
Search terms
Top Fur search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fur383K/yr
- faux fur328K/yr
- faux fur fabric163K/yr
- fur ingrown hair serum43K/yr
- fur fabric110K/yr
- white fur76K/yr
- furr53K/yr
- fake fur53K/yr
- fur ingrown concentrate19K/yr
- white faux fur41K/yr
Reviews and returns
What reviews say buyers love and hate about Fur
We read the reviews and the return reasons for every product selling here.
“No results”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fur questions
Answered from the same tracked data.









