fun markers
Skip itSoft demand (-25.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Price range
Okay$3.83–$24.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.25avg listing price — sweet spot $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,187.15avg incumbent reviews — the moat a new listing must climb
Market size
Bad$74K$74K/yr · 112K searches
Growth
Bad-25.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, fun markers is a $74K/yr Amazon United States market (112K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jul–Aug–Dec. Verdict: Skip it — 44/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
fun markers market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $90K–$113K
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #159
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 73%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
164
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
43%
Top 20: 82%
Open market
14%
- Crayola59%
- Mr. Sketch9%
- JoyCat7%
- KOUSICOO5%
- Scentos3%
- YITHINC3%
- Open — no brand owns it (11 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.6% search growth over the last 90 days.Peak months: Jul, Aug, Dec · busiest ÷ quietest = 3.8×
Top fun markers search terms
- fun markers24K/yr
- crayola silly scents18K/yr
- silly scents markers16K/yr
- fun markers for kids15K/yr
- silly scents11K/yr
- crayola scented markers8K/yr
- cool markers for kids10K/yr
- crayola silly scents markers6K/yr
- fun markers for kids ages 8-124K/yr
- cool marker2K/yr
Top fun markers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crayola Silly Scents Mini Inspiration Art Case Scented Crayons & Markers Set Art Kit for Kids Coloring Supplies Travel Gifts for Kids Ages 4+
Crayola$15.904.8★334 rev
Crayola Silly Scents Slim Scented Washable Markers Broad Point Assorted Colors Pack of 10 Markers Mint Red
Crayola$7.544.4★74 rev
Crayola Silly Scents Dual Ended Markers Sweet Scented Markers 10 Count Gift for Kids Age 3 4 5 6
Crayola$16.294.8★2,706 rev
JoyCat 10 Color Changing Highlighter Pens Dual Tip Magic Markers Assorted Fluorescent Colors for Art Journaling Note Taking&School Office Journaling Supplies No Bleed Ideal gift&marker for Kids&Adult
JoyCat$8.704.5★485 rev
Crayola Silly Scents Washable Scented Markers 10 Count Gift for Kids
Crayola$8.604.6★2,082 rev
Newest
by launch date
Mr. Pen- Glitter Marker Pens 12 Pack Assorted Colors Medium Tip
Mr. Pen$6.59213 rev
Glitter Markers Outline Pens Metallic 12 Cute Art Supplies Kids 6-8 9-12 10-12 Year Old Tween Teen Girl Gifts Trendy Stuff Arts Crafts Kids Ages 8-12 Crafts Girls 8-12 Shimmer Sparkle Cool Fun Drawing
AKUBLE$6.35675 rev
Crayola Silly Scents Smash Ups Mini Twistables Scented Crayons 24 Count
Crayola$12.2935 rev
JoyCat 10 Color Changing Highlighter Pens Dual Tip Magic Markers Assorted Fluorescent Colors for Art Journaling Note Taking&School Office Journaling Supplies No Bleed Ideal gift&marker for Kids&Adult
JoyCat$8.70485 rev
ARTISTRO 24 Precision Dual-Tip Acrylic Paint Markers Paint Pens Set with Dot & Fine Tips for Fabric Rock Glass Wood Coloring Books Arts & Crafts Gift Classroom Must Haves & School Supplies
ARTISTRO$9.1312,126 rev
Trending
90-day click momentum
Crayola Silly Scents Scented Markers Sweet Scented Art Supplies Washable Markers 10 Count Gifts for Kids
Crayola$9.864.8★
Mr. Pen- Glitter Marker Pens 12 Pack Assorted Colors Medium Tip
Mr. Pen$6.594.5★
Double Line Outline Markers 24 Colors Super Squiggles Glitter Markers Self Outline Metallic Marker Teen Girl Gifts Trendy Stuff Doodle Shimmer Marker for Christmas Gift Birthday DIY Art Crafts
OUNIY$15.134.4★
Scentos Scented Chisel Tip Markers 12 Pack With Fruit Scent 12 Assorted Colors Different Fruity Each Washable Markers Marker for Kids for Posters and Science Fairs Super Washable Ink.
Scentos$9.304.3★
Crayola Silly Scents Slim Scented Washable Markers Broad Point Assorted Colors Pack of 10 Markers Mint Red
Crayola$7.544.4★
What buyers say about fun markers
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing colors”
“EXCELLENT PRODUCT”
“Good value for price”
“Happy with markers”
“Fun for everyone”
“Easy to handle”
“Smell good”
“Exactly as shown”
“smooth writing”
“Great for drawing”
What buyers complain about
“Colors are not correct”
“False advertising”
“Markers are dry”
“Dried out”
“the quality is really inconsistent”
“Dont dry out fast”
“It was not worth the price”
“didnt work”
“Didnt last”
“the smell was stronger”
Top return reasons
Common questions
- Is fun markers profitable to sell on Amazon United States?
- The niche generates $74K/yr across 40 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -25.6%. Flapen's verdict: Skip it (44/100).
- How competitive is the fun markers niche?
- 17 brands and 164 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in fun markers?
- Top complaints mined from reviews: Color, Advertised Vs Actual Product, Dry/Empty Ink. The return rate is 0.9%.
- When does demand for fun markers peak?
- Demand peaks in Jul–Aug–Dec; the busiest month runs 3.8× the quietest.
- What does it cost to enter the fun markers niche?
- Listings span $3.83–$24.40; the average listing price is $11.25 (sweet spot $15–$100). The average incumbent carries 4,187 reviews — the moat a new listing must climb.