Fringe

Shoppers searched for this 595K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months

595K

Growth, 90 days vs prior 90

+7.6%

Conversion, latest week

0.7%

Market size, estimated

$60Ka year

Peak month

October1.4× the quietest month

Top search term

fringe234K searches a year

Listings sell for $14.58 on average, from $5.97 to $41.00. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $14.58 that is $0 to $1K a year per listing.

Average price

$14.58under the $15 to $100 sweet spot

Price range

$5.97–$41.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

4.5%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #1,516 within Trim & Embellishments. It carries 462 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

93%

Out of stock, average day

3.7%

Average rank

#1,516in Trim & Embellishments

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

462per listing

Listings tracked

54

16 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

16

Successful launches

2Amazon's first-year sales bar

Average brand age

34 months