friendship bracelet making kit
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Avg price
Great$18.64avg listing price — sweet spot $15–$100
Price range
Good$5.34–$33.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+29.8%90-day search growth — must beat 0% to launch
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,724.46avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$82K$82K/yr · 129K searches
According to Flapen's Amazon United States niche tracking, friendship bracelet making kit is a $82K/yr Amazon United States market (129K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
friendship bracelet making kit market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $93K–$112K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #212
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 2.0%
- Avg brand age
- 37 months
- Avg seller age
- 170 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
39 falling
Sellers
70
Top-5 brand share
38%
Top 20: 84%
Top-5 click share
29%
Top 20: 74%
Open market
57%
- Sistenia10%
- Gionlion8%
- Topdiaos7%
- Maynacs7%
- Choose Friendship6%
- leitait5%
Demand & seasonality
Weekly Amazon search volume, last 109 weeks — +29.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 6.2×
Top friendship bracelet making kit search terms
- friendship bracelet making kit83K/yr
- friendship bracelet kit for adults18K/yr
- friendship bracelet supplies6K/yr
- friendship bracelet making5K/yr
- bracelet braiding kit4K/yr
- friendship bracelet making kit for girls4K/yr
- braided bracelet making kit9K/yr
- friendship bracelet kit for girls 6-12165/yr
Top friendship bracelet making kit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Friendship Bracelet Kit 14 000pcs 48 Colors Bracelet Making Kit Clay Beads with Number Letter Bead Set Concert Merch Arts and Crafts Gifts for Kids Teen Girls Jewelry Making Supplies Bracelet Maker
Sistenia$17.264.7★1,444 rev
Friendship Bracelet Making Kit Toys Ages 7 8 9 10 11 12 Year Old Girls Gifts Ideas Birthday Present for Teen Girl Arts and Crafts String Maker Tool Bracelet DIY Kids Travel Activity Set
Topdiaos$19.584.6★3,448 rev
wuzoe Friendship Bracelet Kit 16888pcs 96 Colors Polymer Clay Beads & 1200 Letter BeadsBracelet Making Kit for DIY Jewelry Making&Friendship Bracelet Making
wuzoe$29.314.7★212 rev
leitait Girls Toys Bracelet Making Kit -3400pcs Charm Jewelry Making Kit Supplies Unicorn/Mermaid Crafts Birthday Christmas Gifts for Girls Ages 5 6 7 8 9 10 11 12 Years Old
leitait$21.834.6★4,116 rev
Friendship Bracelet String Kit String Bracelet Making Kit with 80 Skeins Embroidery Floss Cross Stitch Thread with Storage Box
QCZKB$11.604.8★218 rev
Newest
by launch date
BOLVISEP 2-in-1 Friendship Bracelet Making Kit for Girls Ages 8-12 Create Stretch & Classic Bracelet Make 26+ Bracelets DIY Arts and Crafts Kit with beads Charms & Stickers Top Girl Birthday Gift
BOLVISEP$17.5247 rev
Maynacs Friendship Bracelet Making Kit for Girls 8-12 28 Pre-Cut Threads
Maynacs$25.591,716 rev
Friendship Bracelet String Kit String Bracelet Making Kit with 80 Skeins Embroidery Floss Cross Stitch Thread with Storage Box
QCZKB$11.60218 rev
Pretty Me Friendship Bracelet Making Kit for Girls - Crafts for Girl - String Bracelets Maker - Gifts for 8-12 Year Old Kid - Birthday Gift Ideas & Kits Toys Ages 8 9 10 11 12 - Kids Age 8-12 Olds
Pretty Me$16.28989 rev
Dowsabel Clay Beads 3 Boxes Bracelet Making Kit 10800pcs Beads for Jewelry Making Letter Beads for Friendship Bracelets DIY Arts and Crafts Gifts for Girls Adults
Dowsabel$17.46246 rev
Trending
90-day click momentum
Maynacs Friendship Bracelet Making Kit for Girls 8-12 28 Pre-Cut Threads
Maynacs$25.214.5★
BOLVISEP 2-in-1 Friendship Bracelet Making Kit for Girls Ages 8-12 Create Stretch & Classic Bracelet Make 26+ Bracelets DIY Arts and Crafts Kit with beads Charms & Stickers Top Girl Birthday Gift
BOLVISEP$17.524.2★
Friendship Bracelet String Kit String Bracelet Making Kit with 80 Skeins Embroidery Floss Cross Stitch Thread with Storage Box
QCZKB$11.604.8★
Maynacs Friendship Bracelet Making Kit for Girls 8-12 28 Pre-Cut Threads
Maynacs$25.594.5★
wuzoe Friendship Bracelet Kit 16888pcs 96 Colors Polymer Clay Beads & 1200 Letter BeadsBracelet Making Kit for DIY Jewelry Making&Friendship Bracelet Making
wuzoe$29.314.7★
What buyers say about friendship bracelet making kit
What buyers praise and complain about, mined from review topics.What buyers love
“good quality beads”
“Beautiful colors”
“Awesome gift”
“Fun for the kids”
“Excellent value”
“As shown”
“easy to read”
“It's very durable when put together”
“Very nice set of embroidery floss”
“True to size”
What buyers complain about
“They look very cheap and low quality”
“Bigger than expected”
“the instructions are awful”
“Breaks easily”
“not one was gray”
“hard to work with”
“False advertisement”
“Maybe it was just a weak part in the elastic”
“cheap material”
“The price that you pay is not the same value of this item”
Top return reasons
Common questions
- Is friendship bracelet making kit profitable to sell on Amazon United States?
- The niche generates $82K/yr across 50 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +29.8%. Flapen's verdict: Worth a look (59/100).
- How competitive is the friendship bracelet making kit niche?
- 39 brands and 70 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 38% of demand.
- What do buyers complain about in friendship bracelet making kit?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Instructions/User Manual/Troubleshooting. The return rate is 1.4%.
- When does demand for friendship bracelet making kit peak?
- Demand peaks in Nov–Dec; the busiest month runs 6.2× the quietest.
- What does it cost to enter the friendship bracelet making kit niche?
- Listings span $5.34–$33.81; the average listing price is $18.64 (sweet spot $15–$100). The average incumbent carries 2,724 reviews — the moat a new listing must climb.