Is friendly loom 10 inch pro loops profitable to sell on Amazon United States?

The niche generates $110K/yr across 36 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -37.7%. Flapen's verdict: Worth a look (50/100).

How competitive is the friendly loom 10 inch pro loops niche?

7 brands and 13 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in friendly loom 10 inch pro loops?

Top complaints mined from reviews: Color, Value For Money, Size-Overall. The return rate is 1.3%.

What does it cost to enter the friendly loom 10 inch pro loops niche?

Listings span $16.80–$129.10; the average listing price is $36.35 (sweet spot $15–$100). The average incumbent carries 230 reviews — the moat a new listing must climb.

friendly loom 10 inch pro loops

Worth a look

Shows a sweet-spot price point ($36.35 avg), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Avg price

Incredible$36.35

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Review moat

Great229.72

avg incumbent reviews — the moat a new listing must climb

Competition

Great37%

top-5 click share — an open shelf

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Price range

Good$16.80–$129.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$110K

$110K/yr · 44K searches

Growth

Bad-37.7%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, friendly loom 10 inch pro loops is a $110K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 98% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

friendly loom 10 inch pro loops market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $109K–$145K; units × avg price
Conversion rate: 6.8%
Avg BSR: #73
Page quality: 0%
Prime: 100%
Sponsored: 61%
Out of stock: 4.3%
Avg brand age: 26 months
Avg seller age: 206 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

7 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

37%

Top 20: 84%

Open market

Harrisville Designs42%
friendly loom36%
OYACH16%
Daifunli2%
PREBOX1%
Disracker1%
Open — no brand owns it (1 brand, 1%)

Demand

Weekly Amazon search volume, last 40 weeks — -37.7% search growth over the last 90 days.

Open Trend

Top friendly loom 10 inch pro loops search terms

friendly loom 10 inch pro loops16K/yr -30.5%7.7% conv.
potholder loops 10 inch14K/yr -34.2%5.6% conv.
cotton loops for potholders 10 inch6K/yr -38.5%5.7% conv.
pot holder loops for 10 inch loom5K/yr -44.1%9.5% conv.
harrisville designs pro loops 10 inch3K/yr -88.6%4.0% conv.

All search terms

Top friendly loom 10 inch pro loops products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Friendly Loom Quality Cotton Weaving Loops in Botanical Inspired Colors 10 PRO Size | Makes 6 Colorful Potholders | DIY Craft Refill Lotta Loops for Kids & Adults

Harrisville Designs$39.904.7★202 rev

Friendly Loom Quality Cotton Weaving Loops in Rainbow Colors 10 PRO Size | Weave 6 Functional Potholders | Made in the USA

friendly loom$39.914.7★366 rev

Friendly Loom Quality Cotton Weaving Loops in Neutral Colors 10 PRO Size | Makes 6 Colorful Potholders | DIY Craft Refill Lotta Loops for Kids & Adults

friendly loom$39.904.8★213 rev

OYACH 440pcs 10inch Cotton Potholder Weaving Loom Refill Loops 11 Colors Rainbow Loops Bands Pot Holder Loom Loops Pack with Hooks for Kids Adults DIY Crafts 8pcs Cotton Potholders(Loom not Included)

OYACH$29.264.6★100 rev

Harrisville Designs Friendly Loom Potholder Pro Weaving Kit | 10x10 Sturdy Metal Loom and Quality Cotton Weaving Loops | Complete Kit to Weave 2 Large Durable Potholders | Made in the USA

Harrisville Designs$32.794.7★2,782 rev

Newest

by launch date

OYACH 10inch Cotton Weaving Loom Refill Loops 400pcs Potholders Loom Loops Cotton Loops for Pot Holders Loop Bands with Ring Hooks for Adults Kids DIY Crafts(Neutral 7 Potholders Loom not Included)

OYACH$28.1757 rev

5mo ago

OYACH 440pcs 10inch Cotton Potholder Weaving Loom Refill Loops 11 Colors Rainbow Loops Bands Pot Holder Loom Loops Pack with Hooks for Kids Adults DIY Crafts 8pcs Cotton Potholders(Loom not Included)

OYACH$29.26100 rev

11mo ago

OYACH 440pcs 10 inch Cotton Weaving Loom Refill Loops 11 Colors Rainbow Potholder Loom Loop Bands Weaving Pot Holder Refill Loops DIY Crafts for Adults Kids 8pcs 8 Potholders(Loom not Included)

OYACH$29.9150 rev

11mo ago

Daifunli 600 Pcs 10 Inch Potholder Loom Loop Bulk Weaving Loop Craft Kit Colorful Flexible Potholder Loom Complete Kit to Weave 18 Large Refill Elastic Weaving for DIY Crafts Supplies(Bright Color)

Daifunli$21.3150 rev

1y ago

Harrisville Designs Friendly Loom | Lotta Loops - 10 PRO-Sized White Potholder Weaving Loops | Craft 6 Cotton Potholders

Harrisville Designs$39.90104 rev

2y ago

What buyers say about friendly loom 10 inch pro loops

What buyers praise and complain about, mined from review topics.

What buyers love

Color25%

“Colors are pretty”

Quality-Overall22%

“They are a consistent quality throughout”

Stretchability/Expandability/Elasticity6%

“They are stretchy enough without being too stretchy”

Size-Overall4%

“Consistent in size”

Durability4%

“Lightweight and durable”

Ease Of Use4%

“Easy to Use”

Fun/Entertainment Experience4%

“Fun & easy”

Value For Money4%

“worth it to us”

Gifting Purpose3%

“gifting to friends”

Advertised Vs Actual Product2%

“Item as promised”

What buyers complain about

Color11%

“Yellow is not pretty, more orangy”

Value For Money11%

“Too costly”

Size-Overall8%

“They are bigger than ones I have seen before”

Quality-Overall8%

“Sadly, the tension of these 10-in cotton loops was all over the place, which I believe is a quality issue”

Stretchability/Expandability/Elasticity5%

“Not enough stretch”

Material Quality5%

“they cheap nylon ones”

Ease Of Use4%

“Difficult to use”

Hard Feel2%

“They were kind of hard to use”

Strap/String Quality2%

“There were a lot of loops I had to throw away because of the loose strings”

Thickness2%

“They do seem a little thin”

Top return reasons

Size-Overall40%

Color14%

Advertised Vs Actual Product8%

Material Quality7%

Value For Money5%

Stretchability/Expandability/Elasticity4%

Quality-Overall4%

Defective Material/Parts4%

Display Colors2%

Product Condition2%

Common questions

Is friendly loom 10 inch pro loops profitable to sell on Amazon United States?: The niche generates $110K/yr across 36 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -37.7%. Flapen's verdict: Worth a look (50/100).
How competitive is the friendly loom 10 inch pro loops niche?: 7 brands and 13 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in friendly loom 10 inch pro loops?: Top complaints mined from reviews: Color, Value For Money, Size-Overall. The return rate is 1.3%.
What does it cost to enter the friendly loom 10 inch pro loops niche?: Listings span $16.80–$129.10; the average listing price is $36.35 (sweet spot $15–$100). The average incumbent carries 230 reviews — the moat a new listing must climb.