freshie molds
Skip itWeak search conversion (1.5%) — this niche doesn't clear our bar today.
Competition
Great21%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Good580.76avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.94–$38.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.67avg listing price — sweet spot $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay$136K$136K/yr · 770K searches
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, freshie molds is a $136K/yr Amazon United States market (770K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 48/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
freshie molds market data
- Units sold / yr
- 20K–25K
- avg 100–250/product
- Revenue / yr
- $233K–$292K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #468
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 74%
- Out of stock
- 2.1%
- Avg brand age
- 38 months
- Avg seller age
- 168 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
25 falling
Sellers
29
Top-5 brand share
86%
Top 20: 98%
Top-5 click share
21%
Top 20: 51%
Open market
12%
- MUBYOK72%
- Fuehbur5%
- Trunple3%
- Weico3%
- Jetmore3%
- CHANGTIKEJI3%
- Open — no brand owns it (19 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top freshie molds search terms
- freshie molds247K/yr
- freshie supplies120K/yr
- car freshie molds83K/yr
- car freshies supplies58K/yr
- freshie starter kit26K/yr
- freshie mold32K/yr
- freshie bags23K/yr
- freshie24K/yr
- silicone molds for freshies18K/yr
- car freshies molds14K/yr
Top freshie molds products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MUBYOK M421 Car Freshie Supplies Starter Kit with 1LB Scented Aroma Beads 3 inch Circle Silicone Molds and CardStock(Make 9 Freshies)
MUBYOK$38.874.6★232 rev
(300 Design Optional) MUBYOK M533 12 Pcs Silicone Freshie Mold for Baking Aroma Beads Car Freshie Supplies
MUBYOK$29.324.8★140 rev
MUBYOK 300Pcs Roll Freshie Scent Care Instruction Sticker | 2.36 x 1.18 Car Freshie Warning Labels with Line to Write in Scent | Waterproof Thermal Printed Stickers for Small Business
MUBYOK$12.814.9★85 rev
Trunple Smell Proof Bags & Resealable Foil Pouch Mylar Sample Bag Great for Party Favor Food Storage (Holographic Color) (50pcs-6x9 inch)
Trunple$9.174.8★6,746 rev
(300 Design Optional) MUBYOK M510 12 Pcs Car Freshie Silicone Molds for Baking Aroma Beads Car Freshie Supplies
MUBYOK$25.594.8★140 rev
Newest
by launch date
300+ Design Optional Fuehbur God Composed of Bows Freshie Mold Blessed Bow Silicone Mould in Good Meaning for Car Freshies Baking Aroma Beads - DIY Handmade Resin Mold
Fuehbur$8.766 rev
MUBYOK M538 Scented Car Vent Freshie Supplies Starter Kit DIY 9 Car Air Fresheners with 250g Midnight Ice Aroma Beads 2 inch Circle Silicone Molds Vent Clip Glitter & CardStock
MUBYOK$21.05135 rev
(300 Design Optional) MUBYOK M533 12 Pcs Silicone Freshie Mold for Baking Aroma Beads Car Freshie Supplies
MUBYOK$29.32140 rev
MUBYOK 300Pcs Roll Freshie Scent Care Instruction Sticker | 2.36 x 1.18 Car Freshie Warning Labels with Line to Write in Scent | Waterproof Thermal Printed Stickers for Small Business
MUBYOK$12.8185 rev
(300 Design Optional) MUBYOK M510 12 Pcs Car Freshie Silicone Molds for Baking Aroma Beads Car Freshie Supplies
MUBYOK$25.59140 rev
Trending
90-day click momentum(300 Design Optional) MUBYOK M533 12 Pcs Silicone Freshie Mold for Baking Aroma Beads Car Freshie Supplies
MUBYOK$29.324.8★
300+ Design Optional Fuehbur God Composed of Bows Freshie Mold Blessed Bow Silicone Mould in Good Meaning for Car Freshies Baking Aroma Beads - DIY Handmade Resin Mold
Fuehbur$8.763.9★
MUBYOK M538 Scented Car Vent Freshie Supplies Starter Kit DIY 9 Car Air Fresheners with 250g Midnight Ice Aroma Beads 2 inch Circle Silicone Molds Vent Clip Glitter & CardStock
MUBYOK$21.054.2★
MUBYOK M450 3inch 100pcs Car Freshies Cardstock Cutouts Round for Circles Silicone Molds & Aroma Beads Accessories Supplies Funny Quote Positive Quotes Coffee Pink bow
MUBYOK$10.774.7★
(300 Design Optional) MUBYOK M471 3inch Circles with Holes 6 Cavity Silicone Freshie Mold for Baking Aroma Beads Car Freshie Supplies
MUBYOK$9.274.5★
What buyers say about freshie molds
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are very bright”
“The bags are a great quality”
“Excellent Value”
“Good size”
“Great scent”
“Easy to use”
“Exactly as pictured”
“It is durable”
“Paint quality itself is good”
“The brightness is great”
What buyers complain about
“Wrong Size”
“it also smells so gross”
“Colors are super watery”
“slightly misleading pictures”
“Buy from small companies off Amazon to get too notch quality for same price or better”
“Leaks paint everywhere”
“very hard to n open”
“Needs thicker lines”
“Not worth it”
“The caps do not fit and bottles leak”
Top return reasons
Common questions
- Is freshie molds profitable to sell on Amazon United States?
- The niche generates $136K/yr across 91 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is +0.4%. Flapen's verdict: Skip it (48/100).
- How competitive is the freshie molds niche?
- 25 brands and 29 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in freshie molds?
- Top complaints mined from reviews: Size-Overall, Smell, Color. The return rate is 1.5%.
- When does demand for freshie molds peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the freshie molds niche?
- Listings span $4.94–$38.87; the average listing price is $11.67 (sweet spot $15–$100). The average incumbent carries 581 reviews — the moat a new listing must climb.