Is free motion quilting template profitable to sell on Amazon United States?

The niche generates $74K/yr across 67 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -30.5%. Flapen's verdict: Worth a look (55/100).

How competitive is the free motion quilting template niche?

35 brands and 68 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 46% of demand.

What do buyers complain about in free motion quilting template?

Top complaints mined from reviews: Thickness, Ease Of Use, Functionality-Overall. The return rate is 2.1%.

When does demand for free motion quilting template peak?

Demand peaks in Feb–Aug; the busiest month runs 2.0× the quietest.

What does it cost to enter the free motion quilting template niche?

Listings span $6.28–$44.96; the average listing price is $17.64 (sweet spot $15–$100). The average incumbent carries 229 reviews — the moat a new listing must climb.

free motion quilting template

Worth a look

Shows no brand lock-in (top 5 brands take 46% of clicks), but soft demand (-30.5% this quarter) keeps it on the watch list.

Brand share

Great46%

top-5 brand share — no brand owns this niche

Review moat

Great228.58

avg incumbent reviews — the moat a new listing must climb

Competition

Great28%

top-5 click share — an open shelf

Avg price

Great$17.64

avg listing price — sweet spot $15–$100

Price range

Great$6.28–$44.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.1%

return rate — above 5% kills the launch gate

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$74K

$74K/yr · 254K searches

Growth

Bad-30.5%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, free motion quilting template is a $74K/yr Amazon United States market (254K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Feb–Aug. Verdict: Worth a look — 55/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

free motion quilting template market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: $106K–$141K; units × avg price
Conversion rate: 1.6%
Avg BSR: #169
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 2.2%
Avg brand age: 36 months
Avg seller age: 183 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

35 rising

Sellers

Top-5 brand share

46%

Top 20: 91%

Top-5 click share

28%

Top 20: 67%

Open market

48%

Full Line Stencil12%
HONEYSEW11%
Kapyoo9%
Quilting Creations8%
AUMACHEN7%
CYCHIRV6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -30.5% search growth over the last 90 days.

Peak months: Feb, Aug · busiest ÷ quietest = 2.0×

Open Trend

Top free motion quilting template search terms

quilting stencils43K/yr -19.6%1.2% conv.
free motion quilting template55K/yr -39.0%1.9% conv.
quilting stencils for machine quilting22K/yr -24.4%2.1% conv.
quilting templates for machine quilting22K/yr -23.3%1.9% conv.
quilt stencils16K/yr -19.1%1.3% conv.
free motion quilting rulers16K/yr -24.3%1.5% conv.
free motion quilting templates14K/yr -51.2%1.7% conv.
quilt stencils for machine quilting8K/yr -28.0%2.1% conv.
quilting stencil8K/yr -20.0%1.5% conv.
free motion quilting stencils5K/yr -11.0%1.2% conv.

All search terms

Top free motion quilting template products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

14 PCs Free Motion Quilting Template Set Includes 11 Quilting Templates 3mm/0.12in High Shank Ruler Foot Non-Slip Grips Free Motion Quilting Rulers and Templates for DIY Quilting on Sewing Machine

AUMACHEN$21.614.4★217 rev

Using Quilting Templates Sewing Machine Domestic Free Motion Quilting Templates Rulers Transparent for A Simple Meander and A Great Secondary Quilting Design

CYCHIRV$11.884.2★781 rev

DABLINE 13 PCs Quilting Template Set Includes 8 Quilting Templates Quilting Frame/Gloves/Stickers/Guide. Free Motion Quilting Rulers and Templates

Dabline$39.454.3★934 rev

HONEYSEW Free Motion Quilting Template Series 5 with Quilting Frame for Domestic Sewing Machine Ruler (Swirl Template)

HONEYSEW$6.834.3★1,685 rev

Meander Quilting Ruler Template for Sewing Machine 8x8 inch

Beerrom$15.884.2★596 rev

Newest

by launch date

14 PCs Free Motion Quilting Template Set Includes 11 Quilting Templates 3mm High Shank Ruler Foot Non-Slip Grips Free Motion Quiltings Rulers and Templates for DIY Quiltings on Sewing Machines

Qirvaten$20.656 rev

8mo ago

Kigley 4 Pcs Free Motion Quilting Templates Waves Acrylic Quilting Rulers for Machine Free Motion Sewing Stencils Patchwork Splicing with 96 Pcs Nonslip Grips(Rolling+Gentle)

Kigley$20.46158 rev

8mo ago

Quimarale Swirl Design Free Motion Quilting Templates Series Includes Instruction Quilting Templates for Machine Quilting Creative Design Quilting Stencils Supplies for Domestic Sewing Machine (SD-A)

Quimarale$21.5319 rev

10mo ago

14PCS Free Motion Quilting Kit - 11PCS 3mm Templates High Shank Presser Foot Non-Slip Grips Universal for Sewing Machines All-in-One Sewing & Quilting Supplies for Quilting & Patchwork & DIY

YtotY$19.5650 rev

1y ago

Kapyoo 3Pcs Free Motion Quilting Templates with Non-Slip Grips Quilting Ruler and Templates for Industrial & Domestic Machines Beginner-Friendly Reusable Stencils for DIY Quilt Designs (25 Series A)

Kapyoo$23.3180 rev

1y ago

What buyers say about free motion quilting template

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“They are decently made”

Design-Overall11%

“Great design”

Advertised Vs Actual Product10%

“As advertised”

Ease Of Use9%

“Easy to use”

Thickness6%

“thick enough to wash”

Size-Overall5%

“maintaining a consistent size”

Value For Money5%

“Great value”

Stitch/Finish/Polish5%

“Just perfect for quilting”

Strength5%

“she was thrilled as it isn't flimsy”

Durability4%

“They feel durable”

What buyers complain about

Thickness14%

“Not as thick”

Ease Of Use12%

“It takes a little practice”

Functionality-Overall8%

“Did not work”

Size-Overall6%

“there was a sizing problem”

Material Quality6%

“Cheap plastic”

Value For Money4%

“Seems expensive for what I received”

Advertised Vs Actual Product4%

“Will not work as pictured”

Instructions/User Manual/Troubleshooting4%

“a little hard to figure out without instructions”

Quality-Overall4%

“not the best match”

Compatibility-Overall4%

“it will not work with my machine”

Top return reasons

Size-Overall25%

Functionality-Overall14%

Compatibility-Overall12%

Defective Material/Parts9%

Advertised Vs Actual Product8%

Thickness5%