Frankincense

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.0M a year.

Searches, last 12 months

2.5M

Growth, 90 days vs prior 90

-17.6%

Conversion, latest week

8.8%

Market size, estimated

$3.0Ma year

Peak month

January2.0× the quietest month

Top search term

frankincense essential oil1.3M searches a year

Listings sell for $13.46 on average, from $5.06 to $43.33. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At $13.46 that is $81K to $108K a year per listing.

Average price

$13.46under the $15 to $100 sweet spot

Price range

$5.06–$43.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

6,000–8,000

Revenue per listing a year

$81K–$108K

Returns

0.8%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #48 within Soap Making. It carries 5,218 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

4.4%

Average rank

#48in Soap Making

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

5,218per listing

Listings tracked

31

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

60 months