Frankincense
Frankincense shows a $3.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 2% of 4,656 Arts, Crafts & Sewing niches · +17 vs the category median of 47
Is Frankincense profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Frankincense is a $3.0M/yr Amazon United States market (2.5M searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jan. Verdict: Worth a look — 64/100.
Frankincense: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -17.6% over the last 90 days and 8.8% of searches end in a purchase.
$3.0M
revenue / yr
Who owns the niche?
The top 5 brands hold 57% of demand, so 43% of the market is open.
43%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 31 products
Top Frankincense products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Frankincense Essential Oil Frankincense Oil 4 Fl Oz
- Price
- $12.85
- Rating
- 4.4/5
- Reviews
- 19,039
- Age
- 7y ago
Handcraft Blends Frankincense Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance
- Price
- $10.19
- Rating
- 4.6/5
- Reviews
- 16,331
- Age
- 8y ago
Cliganic Organic Frankincense Essential Oil - Boswellia Serrata 100% Pure Natural Undiluted for Aromatherapy | Non-GMO Verified
- Price
- $8.91
- Rating
- 4.5/5
- Reviews
- 9,298
- Age
- 8y ago
100% Pure Frankincense Oil - 4 Fl Oz Frankincense Essential Oil for Hair Skin Diffuser Aromatherapy & DIY Soap Making Scent
- Price
- $9.87
- Rating
- 4.6/5
- Reviews
- 971
- Age
- 4y ago
100% Pure Frankincense Essential Oil - 4 Fl Oz - Frankincense Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent
- Price
- $10.91
- Rating
- 4.5/5
- Reviews
- 7,105
- Age
- 1y ago
Trending
90-day click momentum
Frankincense & Myrrh Essential Oil Roll-On 30 mL (1 fl oz) Pre-Diluted Aromatherapy Rollerball in Fractionated Coconut Oil (FCO) Alcohol-Free Pulse Point Oil Roller
- Price
- $16.08
- Rating
- 4.5/5
- Reviews
- 63
- Age
- 4mo ago
100% Pure Frankincense Essential Oil - 4 Fl Oz - Frankincense Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent
- Price
- $10.91
- Rating
- 4.5/5
- Reviews
- 7,105
- Age
- 1y ago
Carno Calm Frankincense Essential Oil | USDA Certified Organic Frankincense Oil | Woody and Earthy Aroma |1.7 fl. Oz
- Price
- $9.77
- Rating
- 4.5/5
- Reviews
- 4,023
- Age
- 1y ago
Premium Frankincense Essential Oil for Skin Face Body Wrinkles Scars Therapeutic Grade 100% Natural Pure Frankincense Oil for Face Diffuser Aromatherapy Bath Deeply Nourishing Body Massage Oil 60ml
- Price
- $9.65
- Rating
- 4.9/5
- Reviews
- 87
- Age
- 1y ago
Handcraft Blends Frankincense Essential Oil 0.33 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance
- Price
- $5.20
- Rating
- 4.6/5
- Reviews
- 16,331
- Age
- 4y ago
Newest
by launch dateFrankincense & Myrrh Essential Oil Roll-On 30 mL (1 fl oz) Pre-Diluted Aromatherapy Rollerball in Fractionated Coconut Oil (FCO) Alcohol-Free Pulse Point Oil Roller
- Price
- $16.08
- Rating
- 4.5/5
- Reviews
- 63
- Age
- 4mo ago
Premium Frankincense Essential Oil for Skin Face Body Wrinkles Scars Therapeutic Grade 100% Natural Pure Frankincense Oil for Face Diffuser Aromatherapy Bath Deeply Nourishing Body Massage Oil 60ml
- Price
- $9.65
- Rating
- 4.9/5
- Reviews
- 87
- Age
- 1y ago
100% Pure Frankincense Essential Oil - 4 Fl Oz - Frankincense Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent
- Price
- $10.91
- Rating
- 4.5/5
- Reviews
- 7,105
- Age
- 1y ago
Vitality Extracts Frankincense Essential Oil Balm (2oz) Boswellia Serrata Beeswax & Vitamin E Deep Moisturizing Skin Balm for Dry Cracked Skin Soothing & Nourishing for All Skin Types
- Price
- $18.76
- Rating
- 4.4/5
- Reviews
- 2,361
- Age
- 1y ago
Carno Calm Frankincense Essential Oil | USDA Certified Organic Frankincense Oil | Woody and Earthy Aroma |1.7 fl. Oz
- Price
- $9.77
- Rating
- 4.5/5
- Reviews
- 4,023
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
25 rising
Sellers
61
Top-5 brand share
57%
Top 20: 95%
Top-5 click share
49%
Top 20: 87%
Open market
38%
- Majestic Pure19%
- Handcraft Blends17%
- Cliganic7%
- Gya Labs7%
- Vitality6%
- KUKKA essential oils6%
Frankincense demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan · busiest ÷ quietest = 2.0×
Top Frankincense search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- frankincense essential oil1.3M/yr
- frankincense458K/yr
- frankincense oil361K/yr
- frankenstein oil essential oil107K/yr
- frankincense oil for skin54K/yr
- aceite frankincense de frank suarez47K/yr
- frankenstein oil19K/yr
- frankincense oil for face31K/yr
- pure frankincense oil26K/yr
- aceite de incienso frankincense26K/yr
What reviews say buyers love and hate about Frankincense
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Good smell”
“Decent quality”
“Great value”
“It really does work”
“As Advertised”
What buyers complain about
77% of reviews“Awful smell”
“Not that effective”
“Expensive”
“Not as described”
“Pain relief is not as expected”
Frankincense return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
17%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Frankincense questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
