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Ford F150 Toy Truck

Fail

Buyers convert on only 1.1% of searches, so Ford F150 Toy Truck is a Fail.

Flapen Score
44
44 / 100
Ranks 2,771 of 4,656 Arts, Crafts & Sewing niches · −2 vs the category median of 46
Market size
$92K/yr131K searches / yr
90-day growth
-10.1%search demand this quarter
Competition
46%top-5 click share · 18 brands · 88 sellers

Flapen Score

Ford F150 Toy Truck against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Ford F150 Toy Truck is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ford F150 Toy Truck market on Amazon at a glance

Shoppers on Amazon United States searched for Ford F150 Toy Truck 131K times last year and spent an estimated $92K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
-10.1%
Conversion, latest week
1.1%
Market size, estimated
$92Ka year
Peak month
December3.9× the quietest month
Top search term
ford truck29K searches a year

02 · Price

A sale here is worth $62.20.

Listings sell for $62.20 on average, from $7.10 to $343.10. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $62.20 that is $0 to $6K a year per listing.

Average price
$62.20inside the $15 to $100 sweet spot
Price range
$7.10–$343.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #2,482 within Model & Hobby Building. It carries 537 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
76%
Out of stock, average day
2.6%
Average rank
#2,482in Model & Hobby Building
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
537per listing
Listings tracked
37

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
48 months

Products

Top Ford F150 Toy Truck products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

88

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

46%

Top 20: 84%

Open market

17%

  • Brand 129%
  • Brand 218%
  • Brand 314%
  • Brand 411%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (12 brands, 17%)

Demand

Ford F150 Toy Truck search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Ford F150 Toy Truck search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ford truck29K/yr
  • ford truck toy16K/yr
  • ford f150 toy truck12K/yr
  • ford f150 toy9K/yr
  • ford toy truck6K/yr
  • f150 toy truck6K/yr
  • ford toy car4K/yr
  • ford trucks9K/yr
  • ford car21K/yr
  • ford f250 toy truck7K/yr

Reviews and returns

What reviews say buyers love and hate about Ford F150 Toy Truck

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Quality-Overall”
1.0%of orders come back
“Disappointing Quality and Difficult to Control for Young Kids”
A buyer, on “Quality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ford F150 Toy Truck questions

Answered from the same tracked data.