Is football ribbon profitable to sell on Amazon United States?

The niche generates $58K/yr across 46 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Skip it (45/100).

How competitive is the football ribbon niche?

29 brands and 46 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 46% of demand.

What do buyers complain about in football ribbon?

Top complaints mined from reviews: Smell, Quality-Overall. The return rate is 4.1%.

When does demand for football ribbon peak?

Demand peaks in Aug–Sep–Oct; the busiest month runs 14.0× the quietest.

What does it cost to enter the football ribbon niche?

Listings span $5.56–$18.91; the average listing price is $10.23 (sweet spot $15–$100). The average incumbent carries 130 reviews — the moat a new listing must climb.

football ribbon

Skip it

A small market ($58K/yr) — this niche doesn't clear our bar today.

Review moat

Great129.54

avg incumbent reviews — the moat a new listing must climb

Brand share

Great46%

top-5 brand share — no brand owns this niche

Competition

Great33%

top-5 click share — an open shelf

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Returns

Okay4.1%

return rate — above 5% kills the launch gate

Avg price

Okay$10.23

avg listing price — sweet spot $15–$100

Price range

Okay$5.56–$18.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-6.6%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$58K

$58K/yr · 137K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, football ribbon is a $58K/yr Amazon United States market (137K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 45/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

football ribbon market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $82K–$102K; units × avg price
Conversion rate: 4.1%
Avg BSR: #2,547
Page quality: 0%
Prime: 100%
Sponsored: 87%
Out of stock: 6.8%
Avg brand age: 27 months
Avg seller age: 185 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

29 rising

Sellers

Top-5 brand share

46%

Top 20: 91%

Top-5 click share

33%

Top 20: 75%

Open market

48%

Estivaux11%
Craig Bachman10%
VICROIC9%
YAMA9%
Thiccywoov7%
JazSwirl6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.6% search growth over the last 90 days.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 14.0×

Open Trend

Top football ribbon search terms

football ribbon110K/yr -7.1%4.4% conv.
football ribbon wired14K/yr -1.1%4.9% conv.
football wired ribbon9K/yr +13.9%4.1% conv.
football ribbons for crafts5K/yr -74.4%5.9% conv.

All search terms

Top football ribbon products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

2 Rolls 10 Yards Football Ribbon Football Wired Edge Ribbons Green Brown Burlap Sports Ribbons for DIY Crafting Gift Wrapping Super Football Bowl Sport Themed Party Decoration 2.5 Inches

VICROIC$8.684.9★15 rev

YAMA Football Ribbon 3/8 inch 10 Yards Grosgrain Sports Ribbon for Crafts Hair Bows Gift Wrapping Team Party Decoration

YAMA$6.884.7★18 rev

Football Ribbon 10 Yards 5/8 Inch Wide Grosgrain Football Ribbon for Gift Wrapping DIY Crafts Party Decorations & Hair Bows Sports Theme Decorative Ribbon Roll

JazSwirl$6.814.8★6 rev

Estivaux 2 Rolls Football Ribbons for Crafting Football Wired Edge Ribbon Green Brown Burlap Ribbon Bow Sports Rolls Ball Wired Ribbons for Gift Wrapping Sports Ball Game Sewing DIY Crafts Supplies

Estivaux$9.324.8★224 rev

6 Rolls Football Ribbons 3/8 Inch Green Brown Rugby Ball Game Sport Grosgrain Ribbon for Gift Wrapping Party Decor Supplies DIY Craft Making Cheer Bow Hair Accessories 4 Yds Per Roll Total 72 Fts

Sfoni$11.875.0★5 rev

Newest

by launch date

DECYOOL Football Grosgrain Ribbon 3/8 Width 60 Yards Sport Rugby Ribbons

DECYOOL$9.54321 rev

3mo ago

6 Rolls Football Ribbons 3/8 Inch Green Brown Rugby Ball Game Sport Grosgrain Ribbon for Gift Wrapping Party Decor Supplies DIY Craft Making Cheer Bow Hair Accessories 4 Yds Per Roll Total 72 Fts

Sfoni$11.875 rev

3mo ago

25 Yard Football Laces Ribbon 5/8 Inch Football Laces Wired Ribbon Grosgrain Sport Theme Ribbons Ball Wired Ribbons for Gift Wrapping Team Hair Bows Sewing DIY & Homecoming Sports Party Decorations

Styquenzer$6.433 rev

7mo ago

NUVCELKA Football Wreath Sash with 9 Ribbon Streamers Winter Bow for Front Door Game Day Burlap Decor Sparkle Decorations 27.5 Inch

NUVCELKA$12.8759 rev

7mo ago

Thiccywoov Football Field Ribbon 25 Yard 3/4 Width Grosgrain Sport Theme Ribbon for Gift Wrapping Team Hair Bows Wreaths Sewing DIY Crafts Supplies Homecoming Sports Party Decor

Thiccywoov$10.2563 rev

8mo ago

What buyers say about football ribbon

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall50%

“The ribbon was high-quality”

Color11%

“Super cute and great color”

Advertised Vs Actual Product8%

“Exactly as described”

Design-Overall8%

“Good designs”

Value For Money6%

“Nice ribbon, good value”

Embellishment/Embroidery Quality4%

“These ribbons are very nice quality”

Size-Overall4%

“it was a good value for the size I received”

Ease Of Use3%

“easy to use”

Durability2%

“Durable with vibrant colors”

Material Quality1%

“The material feels sturdy, and it held up well while I was wrapping gifts, decorating tables, and even making a wreath”

What buyers complain about

Smell67%

“Terrible Smell”

Quality-Overall17%

“Not the best quality”

Top return reasons

Size-Overall33%

Value For Money13%

Thin12%

Color12%

Advertised Vs Actual Product11%

Functionality-Overall5%

Print Quality3%

Material Quality2%

Product Condition2%

Display Colors2%

Common questions

Is football ribbon profitable to sell on Amazon United States?: The niche generates $58K/yr across 46 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Skip it (45/100).
How competitive is the football ribbon niche?: 29 brands and 46 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 46% of demand.
What do buyers complain about in football ribbon?: Top complaints mined from reviews: Smell, Quality-Overall. The return rate is 4.1%.
When does demand for football ribbon peak?: Demand peaks in Aug–Sep–Oct; the busiest month runs 14.0× the quietest.
What does it cost to enter the football ribbon niche?: Listings span $5.56–$18.91; the average listing price is $10.23 (sweet spot $15–$100). The average incumbent carries 130 reviews — the moat a new listing must climb.