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Football Ribbon

Fail

Shoppers spend an estimated $58K a year here, so Football Ribbon is a Fail.

Flapen Score
45
45 / 100
Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 46
Market size
$58K/yr137K searches / yr
90-day growth
-6.6%search demand this quarter
Competition
33%top-5 click share · 29 brands · 46 sellers

Flapen Score

Football Ribbon against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Football Ribbon is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Football Ribbon market on Amazon at a glance

Shoppers on Amazon United States searched for Football Ribbon 137K times last year and spent an estimated $58K. The top 5 brands take 46% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
-6.6%
Conversion, latest week
4.1%
Market size, estimated
$58Ka year
Peak month
September14.0× the quietest month
Top search term
football ribbon110K searches a year

02 · Price

A sale here is worth $10.23.

Listings sell for $10.23 on average, from $5.56 to $18.91. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $10.23 that is $1K to $3K a year per listing.

Average price
$10.23under the $15 to $100 sweet spot
Price range
$5.56–$18.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #2,547 within Trim & Embellishments. It carries 130 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
6.8%
Average rank
#2,547in Trim & Embellishments
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
130per listing
Listings tracked
46

04 · Newcomers

0 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Football Ribbon products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.

$0$2K$3K$5K$7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

46

Est. top-5 brand share

46%

Top 20: 91%

Est. top-5 click share

33%

Top 20: 75%

Open market

48%

  • Estivaux11%
  • Craig Bachman10%
  • VICROIC9%
  • YAMA9%
  • Thiccywoov7%
  • JazSwirl6%

Demand

Football Ribbon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 14.0×

Search terms

Top Football Ribbon search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • football ribbon110K/yr
  • football ribbon wired14K/yr
  • football wired ribbon9K/yr
  • football ribbons for crafts5K/yr

Reviews and returns

What reviews say buyers love and hate about Football Ribbon

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Quality-Overall”
67%of negative reviews mention “Smell”
4.1%of orders come back
“Terrible Smell”
A buyer, on “Smell”67% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Football Ribbon questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data