Football Charms

Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +219.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months

189K

Growth, 90 days vs prior 90

+219.7%

Conversion, latest week

2.8%

Market size, estimated

$60Ka year

Peak month

August6.5× the quietest month

Top search term

football charms54K searches a year

Listings sell for $11.36 on average, from $4.73 to $22.78. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $11.36 that is $1K to $3K a year per listing.

Average price

$11.36under the $15 to $100 sweet spot

Price range

$4.73–$22.78

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

2.9%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #4,413 within Beading Supplies. It carries 137 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

98%

Out of stock, average day

1.8%

Average rank

#4,413in Beading Supplies

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

137per listing

Listings tracked

55

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

0Amazon's first-year sales bar

Average brand age

27 months