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Fondant Molds

Maybe

The top 5 brands take only 34% of clicks. But buyers convert on only 0.7% of searches, so Fondant Molds is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 4,656 Arts, Crafts & Sewing niches · +4 vs the category median of 46
Market size
$47K/yr609K searches / yr
90-day growth
-3.1%search demand this quarter
Competition
26%top-5 click share · 62 brands · 112 sellers

Flapen Score

Fondant Molds against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Fondant Molds is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fondant Molds market on Amazon at a glance

Shoppers on Amazon United States searched for Fondant Molds 609K times last year and spent an estimated $47K. The top 5 brands take 34% of clicks. Demand peaks in Jan. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 609K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
609K
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
0.7%
Market size, estimated
$47Ka year
Peak month
January2.2× the quietest month
Top search term
clay molds239K searches a year

02 · Price

A sale here is worth $10.64.

Listings sell for $10.64 on average, from $4.58 to $29.31. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $10.64 that is $1K to $3K a year per listing.

Average price
$10.64under the $15 to $100 sweet spot
Price range
$4.58–$29.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #217 within Ceramics & Pottery. It carries 2,039 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#217in Ceramics & Pottery
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
2,039per listing
Listings tracked
80

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Fondant Molds products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.

$0$947$2K$3K$4K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

62 falling

Sellers

112

Est. top-5 brand share

34%

Top 20: 75%

Est. top-5 click share

26%

Top 20: 62%

Open market

61%

  • GeoGeoDIY12%
  • TAOXIBEI6%
  • QDMOLDS6%
  • HOKKIEAM5%
  • FUNSHOWCASE5%
  • sijiangmold5%

Demand

Fondant Molds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMayAug

Peak months: Jan · busiest ÷ quietest = 2.2×

Search terms

Top Fondant Molds search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • clay molds239K/yr
  • clay molds for crafts air dry62K/yr
  • air dry clay molds50K/yr
  • clay mold38K/yr
  • molds for clay27K/yr
  • iod molds38K/yr
  • fondant mold23K/yr
  • molds for air dry clay22K/yr
  • molds for clay crafting19K/yr
  • iod molds for air dry clay17K/yr

Reviews and returns

What reviews say buyers love and hate about Fondant Molds

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
1.5%of orders come back
“These molds are smaller than I expected”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Fondant Molds questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data