Folding Scissors

Shoppers searched for this 500K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $129K a year.

Searches, last 12 months

500K

Growth, 90 days vs prior 90

+11.4%

Conversion, latest week

3.3%

Market size, estimated

$129Ka year

Peak month

July1.5× the quietest month

Top search term

travel scissors108K searches a year

Listings sell for $7.76 on average, from $4.95 to $10.63. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $7.76 that is $12K to $16K a year per listing.

Average price

$7.76under the $15 to $100 sweet spot

Price range

$4.95–$10.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,500–2,000

Revenue per listing a year

$12K–$16K

Returns

0.6%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #109 within Cutting Tools. It carries 1,546 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

0.7%

Average rank

#109in Cutting Tools

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

1,546per listing

Listings tracked

22

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

42 months