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50

folding scissors

Worth a look

Shows low returns (0.7%), but prices mostly outside the sweet spot ($5.00–$10.89) keeps it on the watch list.

Market size 50Growth 40Conversion 78Competition 48Returns 96Price range 0Avg price 21Brand share 55Review moat 54Quality gap 24

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Review moat

Good1,345.77

avg incumbent reviews — the moat a new listing must climb

Market size

Good$284K

$284K/yr · 485K searches

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+12.1%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad$7.67

avg listing price — sweet spot $15–$100

Price range

Bad$5.00–$10.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, folding scissors is a $284K/yr Amazon United States market (485K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

folding scissors market data

Units sold / yr
30K–40K
avg 1,500–2,000/product
Revenue / yr
$230K–$307K
units × avg price
Conversion rate
7.6%
Avg BSR
#92
Page quality
0%
Prime
100%
Sponsored
77%
Out of stock
0.0%
Avg brand age
40 months
Avg seller age
156 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

31

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

23%

  • Fiskars37%
  • PLUS16%
  • firiKer8%
  • SCAIKTIG7%
  • Vicsamer5%
  • SUMAJU5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.1% search growth over the last 90 days.
12K8KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top folding scissors search terms

  • travel scissors102K/yr
  • folding scissors89K/yr
  • foldable scissors49K/yr
  • travel scissors tsa approved43K/yr
  • tsa approved scissors25K/yr
  • keychain scissors26K/yr
  • pocket scissors27K/yr
  • tsa scissors19K/yr
  • portable scissors20K/yr
  • compact scissors16K/yr
All search terms

Top folding scissors products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$28K20%$57K30%$85K40%$114K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

What buyers say about folding scissors

What buyers praise and complain about, mined from review topics.

What buyers love

Portability15%

“Portable”

Size-Overall13%

“Convenient Size”

Ease Of Use13%

“Easy to fold up”

Quality-Overall10%

“Great quality and compact”

Advertised Vs Actual Product6%

“As advertised”

Compactness6%

“Cute and compact”

Sharpness5%

“They are sharp”

Value For Money5%

“Good deal”

Durability3%

“Durable and versatile”

Strength3%

“They are sturdy”

What buyers complain about

Size-Overall22%

“A little bigger than expected when opened”

Ease Of Use16%

“Difficult to operate”

Quality-Overall15%

“I guess it slipped by Quality Control”

Durability11%

“Break easily”

Advertised Vs Actual Product4%

“FALSE ADVERTISING”

Strength3%

“They feel a bit flimsy at the collapsing pivot point”

Weight Heavy2%

“Heavier than expected”

Cutting/Trimming1%

“They aren't sharp enough to cut much”

Hard Feel1%

“not smooth like most Fiskar scissors”

Functionality-Overall1%

“these do a very poor job of that”

Top return reasons

Size-Overall30%
Ease Of Use8%
Quality-Overall8%
Advertised Vs Actual Product7%
Functionality-Overall6%
Sharpness6%
Defective Material/Parts5%
Mechanism Issues5%
Weight Heavy5%
Product Condition3%

Common questions

Is folding scissors profitable to sell on Amazon United States?
The niche generates $284K/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +12.1%. Flapen's verdict: Worth a look (50/100).
How competitive is the folding scissors niche?
16 brands and 31 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in folding scissors?
Top complaints mined from reviews: Size-Overall, Ease Of Use, Quality-Overall. The return rate is 0.7%.
When does demand for folding scissors peak?
Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the folding scissors niche?
Listings span $5.00–$10.89; the average listing price is $7.67 (sweet spot $15–$100). The average incumbent carries 1,346 reviews — the moat a new listing must climb.