Focal Beads
MaybeAn estimated 1.1% of orders come back. But shoppers spend an estimated $67K a year here, so Focal Beads is a Maybe.
- Flapen Score
- 53 / 100Top 19% of 4,656 Arts, Crafts & Sewing niches · +7 vs the category median of 4653
- Market size
- $67K/yr210K searches / yr
- 90-day growth
- -10.5%search demand this quarter
- Competition
- 24%top-5 click share · 49 brands · 52 sellers
Flapen Score
Focal Beads against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Focal Beads is stronger. Inside it, weaker.
Market
The Focal Beads market on Amazon at a glance
Shoppers on Amazon United States searched for Focal Beads 210K times last year and spent an estimated $67K. The top 5 brands take 48% of clicks. Demand peaks in Sep–Oct. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.
- Searches, last 12 months
- 210K
- Growth, 90 days vs prior 90
- -10.5%
- Conversion, latest week
- 2.2%
- Market size, estimated
- $67Ka year
- Peak month
- September1.9× the quietest month
- Top search term
- beads for beadable pens44K searches a year
02 · Price
A sale here is worth $14.57.
Listings sell for $14.57 on average, from $5.03 to $36.78. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $14.57 that is $0 to $1K a year per listing.
- Average price
- $14.57under the $15 to $100 sweet spot
- Price range
- $5.03–$36.78
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #1,862 within Beading Supplies. It carries 345 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 4.3%
- Average rank
- #1,862in Beading Supplies
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 345per listing
- Listings tracked
- 96
04 · Newcomers
12 of last year's 23 launches cleared the first-year sales bar.
23 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 23
- Successful launches
- 12Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Focal Beads products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 24% of clicks. An open shelf where new products get seen.
Brands
49 rising
Sellers
52
Top-5 brand share
48%
Top 20: 84%
Top-5 click share
24%
Top 20: 56%
Open market
47%
- Brand 116%
- Brand 211%
- Brand 38%
- Brand 46%
- Brand 56%
- Brand 66%
Demand
Focal Beads search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 1.9×
Search terms
Top Focal Beads search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- beads for beadable pens44K/yr
- disney focal beads17K/yr
- beadable pens beads21K/yr
- disney silicone beads15K/yr
- 3d focal beads11K/yr
- beads for beaded pens9K/yr
- disney focal beads for pens10K/yr
- pen charms for beadable pens10K/yr
- disney beads for pens8K/yr
- pen focals8K/yr
Reviews and returns
What reviews say buyers love and hate about Focal Beads
We read the reviews and the return reasons for every product selling here.
“Too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Focal Beads questions
Answered from the same tracked data.









