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Foam Wreath

Maybe

The top 5 brands take only 40% of clicks. But shoppers spend an estimated $37K a year here, so Foam Wreath is a Maybe.

Flapen Score
53
53 / 100
Top 19% of 4,656 Arts, Crafts & Sewing niches · +7 vs the category median of 46
Market size
$37K/yr210K searches / yr
90-day growth
+9.0%search demand this quarter
Competition
29%top-5 click share · 46 brands · 68 sellers

Flapen Score

Foam Wreath against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Foam Wreath is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foam Wreath market on Amazon at a glance

Shoppers on Amazon United States searched for Foam Wreath 210K times last year and spent an estimated $37K. The top 5 brands take 40% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
210K
Growth, 90 days vs prior 90
+9.0%
Conversion, latest week
0.9%
Market size, estimated
$37Ka year
Peak month
November2.8× the quietest month
Top search term
foam wreath29K searches a year

02 · Price

A sale here is worth $19.38.

Listings sell for $19.38 on average, from $7.30 to $37.26. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $19.38 that is $0 to $2K a year per listing.

Average price
$19.38inside the $15 to $100 sweet spot
Price range
$7.30–$37.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #545 within Craft Foam. It carries 167 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
93%
Out of stock, average day
5.8%
Average rank
#545in Craft Foam
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
167per listing
Listings tracked
68

04 · Newcomers

0 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Foam Wreath products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

46 rising

Sellers

68

Top-5 brand share

40%

Top 20: 83%

Top-5 click share

29%

Top 20: 66%

Open market

54%

  • Brand 113%
  • Brand 27%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Foam Wreath search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Holiday '25Prime Day '26Spike '26SepDecMarJunAugNovMarMayAug

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Foam Wreath search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foam wreath29K/yr
  • foam wreath form27K/yr
  • styrofoam wreath19K/yr
  • floral foam ring15K/yr
  • foam ring17K/yr
  • styrofoam wreath form15K/yr
  • foam wreaths for crafts11K/yr
  • foam rings10K/yr
  • floral foam wreath7K/yr
  • styrofoam ring8K/yr

Reviews and returns

What reviews say buyers love and hate about Foam Wreath

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
19%of negative reviews mention “Durability”
5.9%of orders come back
“do not seem durable”
A buyer, on “Durability”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Foam Wreath questions

Answered from the same tracked data.