foam wreath
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but soft demand (-15.8% this quarter) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Review moat
Great204.2avg incumbent reviews — the moat a new listing must climb
Competition
Great27%top-5 click share — an open shelf
Avg price
Great$19.09avg listing price — sweet spot $15–$100
Price range
Great$6.96–$42.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Returns
Bad5.7%return rate — above 5% kills the launch gate
Market size
Bad$79K$79K/yr · 206K searches
Growth
Bad-15.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, foam wreath is a $79K/yr Amazon United States market (206K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
foam wreath market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $95K–$115K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #573
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 86%
- Out of stock
- 6.2%
- Avg brand age
- 33 months
- Avg seller age
- 159 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
43 rising
Sellers
72
Top-5 brand share
42%
Top 20: 87%
Top-5 click share
27%
Top 20: 69%
Open market
52%
- FloraCraft14%
- MAHIONG8%
- FFchuanhe7%
- RLECS7%
- Lyellfe6%
- sunnates6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.8% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×
Top foam wreath search terms
- foam wreath28K/yr
- floral foam ring15K/yr
- foam ring16K/yr
- foam wreath form27K/yr
- styrofoam wreath19K/yr
- foam rings10K/yr
- styrofoam wreath form15K/yr
- floral foam wreath6K/yr
- styrofoam ring7K/yr
- foam wreath ring6K/yr
Top foam wreath products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lyellfe 10 Pieces Foam Wreath Forms 7.7 Inch Craft Foam Circles Round Polystyrene Rings Craft Foam Wreath Circles for DIY Christmas Holiday Home Decor
Lyellfe$23.544.4★120 rev
FloraCraft Extruded CraftFM Wreath 1.5 Inch x 7.8 Inch White
FloraCraft$9.034.5★1,140 rev
RLECS 4pcs 6.7 Inch Foam Wreath Forms for Crafts White Circles for Christmas Decorations Wreath Shaped Foam Ring
RLECS$11.764.6★20 rev
sunnates 6PCS Foam Wreath Form Circle Styrofoam Wreath 4-inch Wreath Forms for DIY Handicraft Projects Party Decorations Christmas and New Year Decorations White Foam Rings for Home Decoration
sunnates$9.645.0★6 rev
Crafare 11.8 Inch Foam Wreath Forms 4 Pack Round Foam Rings for Crafts Making DIY Projects Christmas Holiday Holiday Decorations
Crafare$22.704.8★120 rev
Newest
by launch datesunnates 6PCS Foam Wreath Form Circle Styrofoam Wreath 4-inch Wreath Forms for DIY Handicraft Projects Party Decorations Christmas and New Year Decorations White Foam Rings for Home Decoration
sunnates$9.646 rev
Cabilock 11.8 Floral Foam Ring with Suction Cup Wet Floral Foam Wreath Form Holder for Wedding Car Flowers Round Flower Mud Base for Fresh & Artificial Arrangements Party Event Decor 1 Pack
Cabilock$14.381 rev
ZOFORTY 8PCS Floral Foam Rings 6 Inch Round Floral Wet Foam Ring Flower Arrangement Kit for Florist Wedding Foam Decoration Green
ZOFORTY$28.4413 rev
3Pcs Floral Foam Rings 10 Inch Round Floral Wet Foam Ring Foam Ring Flower Arrangement Kit for Florist Wedding Foam Decoration Green
ZOFORTY$25.2924 rev
LOYORTY 3PCS 8Inch Flower Foam Ring Green Floral Foam Blocks Floral Foam for Flower Arrangements Wet Flower Foam for Flower Arrangements for Wedding Birthdays Home
LOYORTY$18.2722 rev
Trending
90-day click momentumCabilock 11.8 Floral Foam Ring with Suction Cup Wet Floral Foam Wreath Form Holder for Wedding Car Flowers Round Flower Mud Base for Fresh & Artificial Arrangements Party Event Decor 1 Pack
Cabilock$14.385.0★
sunnates 6PCS Foam Wreath Form Circle Styrofoam Wreath 4-inch Wreath Forms for DIY Handicraft Projects Party Decorations Christmas and New Year Decorations White Foam Rings for Home Decoration
sunnates$9.645.0★
MAHIONG 8 Pack 8 Inch Craft Foam Wreath White Polystyrene Foam Circles Ring Round Foam Wreath Form for Crafts DIY Arts Floral Projects Home Wedding Decor
MAHIONG$26.084.2★
Homeford Craft Foam Wreath 12-inch White
Homeford$12.844.7★
ZOFORTY 8PCS Floral Foam Rings 6 Inch Round Floral Wet Foam Ring Flower Arrangement Kit for Florist Wedding Foam Decoration Green
ZOFORTY$28.444.2★
What buyers say about foam wreath
What buyers praise and complain about, mined from review topics.What buyers love
“The foam itself is good quality”
“Convenient size”
“As described”
“Easy to use”
“Great price”
“Solid construction”
“Worked really well”
“won't fall apart”
“Easy to secure any decoration, being flower pics, ribbon, ornaments, etc”
“full design without feeling cramped”
What buyers complain about
“Wrong size sent”
“Not very durable”
“Broken pieces”
“They are cheaply made”
“NOT OVAL”
“Im not as you can buy the exact same thing in the dollar tree for $1.25”
“glued not properly”
“Poor Hydration”
“when I spray painted them they shrunk”
“I ended up giving it a 4 star rating bc the 1 set of pictures was very misleading in my opinion”
Top return reasons
Common questions
- Is foam wreath profitable to sell on Amazon United States?
- The niche generates $79K/yr across 69 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -15.8%. Flapen's verdict: Worth a look (53/100).
- How competitive is the foam wreath niche?
- 43 brands and 72 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 42% of demand.
- What do buyers complain about in foam wreath?
- Top complaints mined from reviews: Size-Overall, Durability, Defective Material/Parts. The return rate is 5.7% — above our launch gate.
- When does demand for foam wreath peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the foam wreath niche?
- Listings span $6.96–$42.10; the average listing price is $19.09 (sweet spot $15–$100). The average incumbent carries 204 reviews — the moat a new listing must climb.