foam snowflakes
Skip itSoft demand (-80.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Great106.06avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.8%return rate — above 5% kills the launch gate
Avg price
Okay$10.14avg listing price — sweet spot $15–$100
Price range
Bad$4.82–$17.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$24K$24K/yr · 34K searches
Growth
Bad-80.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, foam snowflakes is a $24K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
foam snowflakes market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $25K–$30K
- units × avg price
- Conversion rate
- 7.1%
- Avg BSR
- #5,546
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 41%
- Out of stock
- 40.7%
- Avg brand age
- 43 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
32
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
51%
Top 20: 100%
Open market
30%
- Coopay37%
- Gerson8%
- JMKTOOL8%
- Anglechic7%
- Hendevl6%
- Kisston5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -80.5% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 35.3×
Top foam snowflakes search terms
- foam snowflakes15K/yr
- snowflake foam stickers7K/yr
- foam snowflake stickers7K/yr
- foam snowflakes for crafts5K/yr
Top foam snowflakes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Coopay Glitter Snowflake Foam Stickers Self-Adhesive Snowflake Stickers Decals for Christmas Decoration DIY Craft Projects Assorted Color and Sizes
Coopay$12.994.4★533 rev
70 Pieces Blue Silver and White Glitter Snowflake Foam Stickers Adhesive Christmas Hanukkah Crafts
Gerson$7.813.8★31 rev
500 Pieces Glitter Snowflake Foam Stickers Mixed Sizes Self-Adhesive Winter Snowflake Sticker Decals Embellishments for Christmas Party Decoration DIY Craft Projects
JMKTOOL$8.393.9★12 rev
Anglechic 72 Pcs Foam Snowflake Bulk Winter Large 6 Inch Bulletin Board Cutouts Decorative Snowflakes for Crafts DIY Favors(Blue)
Anglechic$16.274.0★18 rev
Coopay 600 Pieces Mini Foam Snowflake Stickers Self-Adhesive Snowflake Stickers Decals for Christmas Decoration DIY Craft Projects Assorted Color and Sizes
Coopay$12.964.2★44 rev
Newest
by launch date
CRAFTYMELODY 200Pcs Snowflake Foam Stickers Glitter Christmas Snowflake Foam Stickers Self-Adhesive Snowflakes Sticker Crafts Decals for Card Making Christmas Party Decoration Display DIY Crafts
CRAFTYMELODY$7.301 rev
50 Pcs Glitter Snowflakes Foam Stickers Self-Adhesive Winter Snowflake for Christmas Party DIY Craft for Home Christmas Decoration
RUSTAMM$7.304 rev
UUYYEO 100 Pcs Glitter Foam Snowflakes Stickers Self Adhesive Snowflakes Snowflake Confetti Decorations Winter Holiday Envelope Stickers Wonderland Party Supplies Blue
UUYYEO$5.970 rev
Anglechic 72 Pcs Foam Snowflake Bulk Winter Large 6 Inch Bulletin Board Cutouts Decorative Snowflakes for Crafts DIY Favors(Blue)
Anglechic$16.2718 rev
PPhtony 80PCS Snowflake Decorations Wood Slices Ornaments Christmas Cutouts Buttons Tags for Xmas Tree Hanging Painting DIY Crafts Projects Gifts Bags Holiday Party School Home Activity 20MM White
PPhtony$4.82292 rev
Trending
90-day click momentumCRAFTYMELODY 200Pcs Snowflake Foam Stickers Glitter Christmas Snowflake Foam Stickers Self-Adhesive Snowflakes Sticker Crafts Decals for Card Making Christmas Party Decoration Display DIY Crafts
CRAFTYMELODY$7.305.0★
Coopay 600 Pieces Mini Foam Snowflake Stickers Self-Adhesive Snowflake Stickers Decals for Christmas Decoration DIY Craft Projects Assorted Color and Sizes
Coopay$12.964.2★
Coopay 1200 Pieces Mini Foam Snowflake Stickers Self-Adhesive Snowflake Stickers Decals for Christmas Decoration DIY Craft Projects Assorted Color and Sizes
Coopay$17.304.1★
UUYYEO 100 Pcs Glitter Foam Snowflakes Stickers Self Adhesive Snowflakes Snowflake Confetti Decorations Winter Holiday Envelope Stickers Wonderland Party Supplies Blue
UUYYEO$5.970.0★
Coopay Glitter Snowflake Foam Stickers Self-Adhesive Snowflake Stickers Decals for Christmas Decoration DIY Craft Projects Assorted Color and Sizes
Coopay$12.994.4★
What buyers say about foam snowflakes
What buyers praise and complain about, mined from review topics.What buyers love
“Good Variety”
“As described”
“Cute crafting item”
“Okay for the price”
“Solid wood and a great variety of different snowflakes”
“had plenty leftover”
“light”
“They are sturdy”
“My class loved decorating them”
“The color is great and consistent”
What buyers complain about
“Poor quality”
“Thin paper”
“Disappointed at how thin”
“difficult to use”
“Ended up using glue”
“hard to remove backing”
Top return reasons
Common questions
- Is foam snowflakes profitable to sell on Amazon United States?
- The niche generates $24K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -80.5%. Flapen's verdict: Skip it (41/100).
- How competitive is the foam snowflakes niche?
- 14 brands and 32 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in foam snowflakes?
- Top complaints mined from reviews: Quality-Overall, Thickness, Thin. The return rate is 3.8%.
- When does demand for foam snowflakes peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 35.3× the quietest.
- What does it cost to enter the foam snowflakes niche?
- Listings span $4.82–$17.30; the average listing price is $10.14 (sweet spot $15–$100). The average incumbent carries 106 reviews — the moat a new listing must climb.