foam sheets
Skip itSoft demand (-6.0% this quarter) — this niche doesn't clear our bar today.
Returns
Good2.0%return rate — above 5% kills the launch gate
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,116.43avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay$195K$195K/yr · 435K searches
Avg price
Okay$9.68avg listing price — sweet spot $15–$100
Price range
Okay$4.81–$18.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, foam sheets is a $195K/yr Amazon United States market (435K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 42/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
foam sheets market data
- Units sold / yr
- 25K–30K
- avg 750–1,000/product
- Revenue / yr
- $242K–$290K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #49
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 1.3%
- Avg brand age
- 46 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
19
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
52%
Top 20: 86%
Open market
14%
- MEARCOOH30%
- OISAKLD15%
- Do²ping14%
- Horizon Group USA11%
- Better Office Products10%
- Nitelemn6%
- Open — no brand owns it (9 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.4×
Top foam sheets search terms
- foam sheets for crafts113K/yr
- foam paper63K/yr
- craft foam sheet48K/yr
- foam paper for crafts30K/yr
- thin foam sheets24K/yr
- foam craft sheets28K/yr
- fomi19K/yr
- foami22K/yr
- craft foam sheets22K/yr
- foamy12K/yr
Top foam sheets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
104 Pack Foam Sheets Craft 8.5 x 5.5 x 0.07 inch Eva Color Foam Paper Set for Crafts Project Preschoolers Classroom Scrapbooking DIY Handcraft by MEARCOOH
MEARCOOH$14.634.7★7,378 rev
OISAKLD 10 Pack EVA Color Foam 9x12 inch EVA Craft Foam 2mm EVA Foam Sheets for DIY Handcraft Crafts Project
OISAKLD$6.414.6★290 rev
Horizon Group USA 30 Rainbow Colorful Foam Sheets 5X 8.5 Multipack Assorted Vibrant Colors Great for DIY Craft Projects Multicolor
Horizon Group USA$6.824.6★2,930 rev
Better Office Products Foam Sheets 100 Pack EVA Craft Foam 5.5 x 8.5 Inch 2mm Thick 20 Assorted Colors Durable Foam Sheets for Arts Crafts DIY Projects School Supplies
Better Office Products$14.034.7★2,415 rev
Doping Foam Sheets Crafts 8.5x5.5 Inch 10 Colors Craft Foam Paper for Crafts Project Scrapbooking DIY Cosplay (10 Sheets)
Do²ping$4.834.6★1,849 rev
Newest
by launch date
MEARCOOH Foam Sheets Crafts 8.5x5.5 Inch for Crafts Project Scrapbooking DIY Cosplay Multicolor 12PCS
MEARCOOH$5.45701 rev
18 Sheets Foam Sheets 9 Colors Eva Foam Paper 5.5 x 8.5 Inch 2 mm Thick for Arts and Crafts School Project Scrapbooking DIY Cosplay
Opvixi$5.3968 rev
10 Pack Eva Foam Sheets Craft 8 x 12 inch (White)
Nitelemn$6.9171 rev
Doping Blue Eva Foam Sheets roll 2mm eva Craft Foam 49x13.5 High Density 86kg/m3 for Cosplay
Do²ping$8.70430 rev
36 Pack Glitter Foam Sheets Craft 8 x 12 inch 36 Colors
Nitelemn$16.99204 rev
Trending
90-day click momentumMEARCOOH Foam Sheets Crafts 8.5x5.5 Inch for Crafts Project Scrapbooking DIY Cosplay Multicolor 12PCS
MEARCOOH$5.454.7★
MEARCOOH Foam Sheets Crafts 9x12 in 30Pack 15 Colors 2mm Eva Color Craft Foam Paper Set for Crafts Project Preschoolers Classroom Scrapbooking DIY Handcraft
MEARCOOH$14.654.7★
MEARCOOH White Foam Sheets Crafts 30 Pack 9 x 12 Inch 2mm Thick. Premium Eva Foam Papers Set for Card Making Crafting DIY Project Stamp Classroom Scrapbooking
MEARCOOH$14.644.7★
Doping Blue Eva Foam Sheets roll 2mm eva Craft Foam 49x13.5 High Density 86kg/m3 for Cosplay
Do²ping$8.704.5★
10 Pack Eva Foam Sheets Craft 8 x 12 inch (White)
Nitelemn$6.914.7★
What buyers say about foam sheets
What buyers praise and complain about, mined from review topics.What buyers love
“These sheets are good quality”
“Colors are vibrant”
“As described”
“Great foam mat”
“Worth the money”
“soft enough for little hands to handle easily”
“These were thick enough to use glue”
“They work great best glass wrap”
“Perfect size”
“Better than Packing Paper”
What buyers complain about
“Way thinner”
“Not the big size sheets”
“smells like chemicals”
“the picture is quite deceiving”
“outrageous price for what you get”
“Very thin”
“Cheap”
“it becomes brittle”
“The rest are super ugly colors”
“These are less glitter paper”
Top return reasons
Common questions
- Is foam sheets profitable to sell on Amazon United States?
- The niche generates $195K/yr across 35 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Skip it (42/100).
- How competitive is the foam sheets niche?
- 15 brands and 19 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in foam sheets?
- Top complaints mined from reviews: Thickness, Size-Overall, Smell. The return rate is 2.0%.
- When does demand for foam sheets peak?
- Demand peaks in Oct–Nov; the busiest month runs 2.4× the quietest.
- What does it cost to enter the foam sheets niche?
- Listings span $4.81–$18.57; the average listing price is $9.68 (sweet spot $15–$100). The average incumbent carries 2,116 reviews — the moat a new listing must climb.