Is foam shapes profitable to sell on Amazon United States?

The niche generates $65K/yr across 27 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -12.8%. Flapen's verdict: Skip it (48/100).

How competitive is the foam shapes niche?

22 brands and 40 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in foam shapes?

Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Adhesion/Stickiness. The return rate is 1.0%.

When does demand for foam shapes peak?

Demand peaks in Sep; the busiest month runs 2.9× the quietest.

What does it cost to enter the foam shapes niche?

Listings span $4.75–$20.72; the average listing price is $9.64 (sweet spot $15–$100). The average incumbent carries 416 reviews — the moat a new listing must climb.

foam shapes

Skip it

A small market ($65K/yr) — this niche doesn't clear our bar today.

Returns

Great1.0%

return rate — above 5% kills the launch gate

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Review moat

Great416.41

avg incumbent reviews — the moat a new listing must climb

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$4.75–$20.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$9.64

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-12.8%

90-day search growth — must beat 0% to launch

Market size

Bad$65K

$65K/yr · 85K searches

According to Flapen's Amazon United States niche tracking, foam shapes is a $65K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Sep. Verdict: Skip it — 48/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

foam shapes market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $58K–$77K; units × avg price
Conversion rate: 7.9%
Avg BSR: #1,219
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 3.9%
Avg brand age: 46 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 rising

Sellers

Top-5 brand share

63%

Top 20: 98%

Top-5 click share

53%

Top 20: 92%

Open market

33%

Horizon Group USA21%
Etyishe18%
Auteard12%
Pacon7%
SOUJOY5%
Charles Leonard4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.8% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 2.9×

Open Trend

Top foam shapes search terms

foam shapes39K/yr -11.6%5.1% conv.
foam shapes for crafts19K/yr -19.6%4.7% conv.
foam shape stickers12K/yr -2.7%9.2% conv.
craft foam shapes6K/yr -0.5%2.3% conv.
foam shapes for kids crafts6K/yr -30.1%6.0% conv.
foam sticker shapes3K/yr -16.9%9.7% conv.

All search terms

Top foam shapes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Horizon Group USA Assorted Self Adhesive Foam Shapes Multicolored

Horizon Group USA$8.214.6★2,930 rev

1600Pcs Foam Stickers 8 Colors Foam Shape Stickers for Kids Crafts Self Adhesive Star Heart Circle Geometric Stickers for Preschool DIY Art Supplies Project Home Party Decorations 16 Sheets(Geometric)

Etyishe$10.524.6★31 rev

1620Pcs Foam Stickers Foam Shape Stickers Colorful Self Adhesive 8 Colors Heart Star Circle Sticker for DIY Crafts Foam Geometric Stickers for Scrapbooking Art Project Reward Home Party Decor

Auteard$9.944.0★5 rev

Wonderfoam Colors May Vary Shape Decorative Foam Shape Colors and Size Varies 0.5 lb Tub Pack of 3000

Pacon$20.724.6★476 rev

1630Pcs Foam Shape Stickers Self Adhesive EVA Foam Stickers with Assorted Shapes and Colors Geometric Heart Star Foam Craft Stickers for Scrapbooking Card Making Party Home Decor Holiday Crafts

Etyishe$9.964.5★25 rev

Newest

by launch date

870Pcs Foam Stickers Colorful Foam Shapes Stickers with Star Moon Heart Self Adhesive Geometric Stickers for DIY Crafts Journaling Scrapbooking Arts Classroom Project Christmas Party Decor

Huimdery$7.831 rev

3mo ago

750Pcs Foam Stickers Colorful Foam Shape Stickers Self Adhesive Star Heart Circle Geometric Stickers Foam Shapes for Crafts Preschool Art Project Greeting Card Scrapbooking Party Decor Teacher

Huimdery$7.271 rev

3mo ago

1630Pcs Foam Shape Stickers Self Adhesive EVA Foam Stickers with Assorted Shapes and Colors Geometric Heart Star Foam Craft Stickers for Scrapbooking Card Making Party Home Decor Holiday Crafts

Etyishe$9.9625 rev

4mo ago

600Pcs Foam Stickers Foam Shape Stickers for Crafts 6Colors Heart Star Self Adhesive Sticker for Classroom Project Geometric Sticker for Scrapbook School Project Christmas Decor(6 Bright Colors)

cometin$7.664 rev

4mo ago

1700Pcs Foam Stickers Foam Shape Stickers Heart Star Square Geometric Sticker for Crafts Self Adhesive Small Large Shape Sticker for Kids Reward Classroom Scrapbook Home Christmas Party Decor

Auteard$10.720 rev

5mo ago

What buyers say about foam shapes

What buyers praise and complain about, mined from review topics.

What buyers love

Color12%

“Cute and colorful”

Adhesion/Stickiness11%

“They adhere well to the plastic eggs we used”

Fun/Entertainment Experience11%

“Theyre fun for kids and safe”

Ease Of Use8%

“Easy to use for little hands”

Design-Overall7%

“Great craft idea”

Quality-Overall7%

“That said, the pieces are well-made and perfectly sized for little hands”

Shape/Style6%

“had a good variety of shapes”

Creativity5%

“The variety of shapes and bright colors makes them easy to use for all kinds of creative projects, from simple art activities to homemade cards and decorations”

Value For Money5%

“good value”

Brightness/Shine/Glow4%

“sticks good and they are very bright and pretty”

What buyers complain about

Smell23%

“Powerful odor”

Advertised Vs Actual Product20%

“This is false advertising”

Adhesion/Stickiness14%

“The stickers had a very strong and unpleasant odor”

Shape/Style9%

“Very few blue shapes”

Color5%

“Not an equal assortment of colors”

Value For Money5%

“Not worth it”

Display Colors2%

“Unfortunately, there is no brown at all and no pastels”

Ease Of Cleaning1%

“The only drawback are the backings that can be a bit of a mess to clean up”

Top return reasons

Size-Overall30%

Shape/Style13%

Advertised Vs Actual Product11%

Value For Money10%

Adhesion/Stickiness10%

Brightness/Shine/Glow6%

Quality-Overall3%

Defective Material/Parts3%

Smell3%

Ease Of Use2%

Common questions

Is foam shapes profitable to sell on Amazon United States?: The niche generates $65K/yr across 27 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -12.8%. Flapen's verdict: Skip it (48/100).
How competitive is the foam shapes niche?: 22 brands and 40 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in foam shapes?: Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Adhesion/Stickiness. The return rate is 1.0%.
When does demand for foam shapes peak?: Demand peaks in Sep; the busiest month runs 2.9× the quietest.
What does it cost to enter the foam shapes niche?: Listings span $4.75–$20.72; the average listing price is $9.64 (sweet spot $15–$100). The average incumbent carries 416 reviews — the moat a new listing must climb.