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Foam Shapes

Fail

Shoppers spend an estimated $20K a year here, so Foam Shapes is a Fail.

Flapen Score
43
43 / 100
Ranks 2,976 of 4,656 Arts, Crafts & Sewing niches · −3 vs the category median of 46
Market size
$20K/yr85K searches / yr
90-day growth
-3.6%search demand this quarter
Competition
53%top-5 click share · 18 brands · 36 sellers

Flapen Score

Foam Shapes against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Foam Shapes is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foam Shapes market on Amazon at a glance

Shoppers on Amazon United States searched for Foam Shapes 85K times last year and spent an estimated $20K. The top 5 brands take 65% of clicks. Demand peaks in Sep. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-3.6%
Conversion, latest week
2.5%
Market size, estimated
$20Ka year
Peak month
September2.7× the quietest month
Top search term
foam shapes40K searches a year

02 · Price

A sale here is worth $9.61.

Listings sell for $9.61 on average, from $5.41 to $21.00. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $9.61 that is $2K to $5K a year per listing.

Average price
$9.61under the $15 to $100 sweet spot
Price range
$5.41–$21.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #1,194 within Craft Foam. It carries 326 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
7.4%
Average rank
#1,194in Craft Foam
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
326per listing
Listings tracked
25

04 · Newcomers

3 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
3Amazon's first-year sales bar
Average brand age
45 months

Products

Top Foam Shapes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

36

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

27%

  • Brand 120%
  • Brand 213%
  • Brand 313%
  • Brand 410%
  • Brand 58%
  • Brand 68%

Demand

Foam Shapes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMayAug

Peak months: Sep · busiest ÷ quietest = 2.7×

Search terms

Top Foam Shapes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foam shapes40K/yr
  • foam shapes for crafts18K/yr
  • foam shape stickers13K/yr
  • foam shapes for kids crafts6K/yr
  • craft foam shapes6K/yr
  • foam sticker shapes3K/yr

Reviews and returns

What reviews say buyers love and hate about Foam Shapes

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Adhesion/Stickiness”
39%of negative reviews mention “Advertised Vs Actual Product”
1.1%of orders come back
“This is false advertising”
A buyer, on “Advertised Vs Actual Product”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Foam Shapes questions

Answered from the same tracked data.