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Foam Picture Frames

Fail

Shoppers spend an estimated $14K a year here, so Foam Picture Frames is a Fail.

Flapen Score
34
34 / 100
Ranks 4,242 of 4,656 Arts, Crafts & Sewing niches · −12 vs the category median of 46
Market size
$14K/yr38K searches / yr
90-day growth
-33.9%search demand this quarter
Competition
81%top-5 click share · 11 brands · 13 sellers

Flapen Score

Foam Picture Frames against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Foam Picture Frames is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foam Picture Frames market on Amazon at a glance

Shoppers on Amazon United States searched for Foam Picture Frames 38K times last year and spent an estimated $14K. The top 5 brands take 81% of clicks. Demand peaks in May–Jun–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -33.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-33.9%
Conversion, latest week
2.7%
Market size, estimated
$14Ka year
Peak month
May3.4× the quietest month
Top search term
foam picture frames for crafts13K searches a year

02 · Price

A sale here is worth $13.22.

Listings sell for $13.22 on average, from $6.36 to $21.26. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $13.22 that is $3K to $7K a year per listing.

Average price
$13.22under the $15 to $100 sweet spot
Price range
$6.36–$21.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #618 within Craft Foam. It carries 256 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
8.5%
Average rank
#618in Craft Foam
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
256per listing
Listings tracked
12

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Foam Picture Frames products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

13

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

14%

  • Brand 137%
  • Brand 218%
  • Brand 311%
  • Brand 410%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (5 brands, 14%)

Demand

Foam Picture Frames search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMayAug

Peak months: May, Jun, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Foam Picture Frames search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foam picture frames for crafts13K/yr
  • foam picture frames10K/yr
  • foam frames5K/yr
  • foam frames for kids crafts7K/yr
  • foam frame3K/yr

Reviews and returns

What reviews say buyers love and hate about Foam Picture Frames

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Ease Of Use”
25%of negative reviews mention “Adhesion/Stickiness”
3.5%of orders come back
“Its very sticky”
A buyer, on “Adhesion/Stickiness”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Foam Picture Frames questions

Answered from the same tracked data.