Is foam picture frames profitable to sell on Amazon United States?

The niche generates $30K/yr across 11 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +78.8%. Flapen's verdict: Worth a look (50/100).

How competitive is the foam picture frames niche?

11 brands and 13 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in foam picture frames?

Top complaints mined from reviews: Adhesion/Stickiness, Defective Material/Parts, Quality-Overall. The return rate is 2.3%.

When does demand for foam picture frames peak?

Demand peaks in May–Jun–Dec; the busiest month runs 3.4× the quietest.

What does it cost to enter the foam picture frames niche?

Listings span $6.29–$22.58; the average listing price is $13.68 (sweet spot $15–$100). The average incumbent carries 228 reviews — the moat a new listing must climb.

foam picture frames

Worth a look

Shows a thin review moat (228 avg reviews), but a small market ($30K/yr) keeps it on the watch list.

Review moat

Great227.73

avg incumbent reviews — the moat a new listing must climb

Growth

Great+78.8%

90-day search growth — must beat 0% to launch

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.3%

return rate — above 5% kills the launch gate

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Avg price

Good$13.68

avg listing price — sweet spot $15–$100

Price range

Okay$6.29–$22.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Competition

Bad82%

top-5 click share — a locked-up shelf

Market size

Bad$30K

$30K/yr · 38K searches

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, foam picture frames is a $30K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in May–Jun–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

foam picture frames market data

Units sold / yr: 3K–3K; avg 250–500/product
Revenue / yr: $34K–$41K; units × avg price
Conversion rate: 5.8%
Avg BSR: #677
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 9.8%
Avg brand age: 32 months
Avg seller age: 203 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 flat

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

14%

Horizon Group USA36%
Jetec22%
party greeting12%
Neworkg9%
Fovths4%
Hygloss4%
Open — no brand owns it (5 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +78.8% search growth over the last 90 days.

Peak months: May, Jun, Dec · busiest ÷ quietest = 3.4×

Open Trend

Top foam picture frames search terms

foam picture frames for crafts13K/yr +95.8%4.8% conv.
foam picture frames9K/yr +84.7%3.8% conv.
foam frames for kids crafts7K/yr +73.6%6.6% conv.
foam frames5K/yr +72.4%5.8% conv.
foam frame3K/yr +24.4%2.1% conv.

All search terms

Top foam picture frames products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Horizon Group USA DIY Foam Picture Frame Craft Kit 12-Pack of 4x6-Inch Colorful Picture Frames with 500+ Punch Out Stickers & Easels Back to School Arts & Craft Activity Perfect for Projects

Horizon Group USA$6.294.1★424 rev

Jetec 24 Pcs DIY Kid Craft Kit Colorful Felt Photo Holiday Frames and 50 Pcs Colorful Glitter Stickers for Back to School Classroom Craft Activity Home and Office Deco 4 x 6 Inch Photos

Jetec$11.074.4★371 rev

30Packs Picture Frame Crafts Kits for Kids Summer Spring Colorful Holiday DIY Foam Picture Frames for Christmas Girls Gifts Game Activities Teacher Gifts Preschool Bulletin Board Decoration

party greeting$12.834.2★175 rev

Neworkg 50 Pack Paper Picture Frames 4x6 Colorful Photo Holder with Wooden Clips and String for Wall Decor and Party Supplies

Neworkg$12.764.6★89 rev

Fovths 24 Packs Summer Foam Picture Frame Kits DIY Summer Frame Crafts

Fovths$20.785.0★19 rev

Newest

by launch date

Paper Picture Frames 32 Pcs Paper Photo Frames 4 x 6 Inch Colorful Cardboard Picture Frame Foam Pictures Frame for Craft Display DIY Project Home Office Wedding Graduation Party Supplies Wall Decor

ysuwekslu$7.872 rev

3mo ago

BreezeHug 48 Sets Summer Foam Picture Frame Crafts Kits Beach Pool Decorations DIY Craft Kits with Summer Hawaii Stickers for Party Holiday Exchange Gifts Art Project Supplies

BreezeHug$22.582 rev

4mo ago

Fancy Land Summer Crafts for Kids Foam Flower Pot Picture Frame Garden Photo Frame Kits for Spring Easter Classroom DIY Art Activities Mothers Day Party Decoration Favors 12Pack

Fancy Land$7.658 rev

7mo ago

Neworkg 50 Pack Paper Picture Frames 4x6 Colorful Photo Holder with Wooden Clips and String for Wall Decor and Party Supplies

Neworkg$12.7689 rev

2y ago

Fovths 24 Packs Summer Foam Picture Frame Kits DIY Summer Frame Crafts

Fovths$20.7819 rev

2y ago

What buyers say about foam picture frames

What buyers praise and complain about, mined from review topics.

What buyers love

Color17%

“I love the colors”

Fun/Entertainment Experience14%

“We had so much fun decorating them”

Ease Of Use11%

“is so easy to use”

Quality-Overall11%

“Well made, easy to assemble”

Value For Money10%

“Great buy great price”

Frame Quality7%

“Love these frames”

Gifting Purpose6%

“Will purchase again for Xmas”

Material Quality5%

“Strong material and doesn't tear easily”

Educational-Overall4%

“Great classroom activity for Valentines Day”

Creativity3%

“Really fun and you can be creative with these”

What buyers complain about

Adhesion/Stickiness42%

“Theyre very sticky”

Defective Material/Parts9%

“The pieces need to be cut better so they can unstick easily”

Quality-Overall9%

“Very cheap”

Size-Overall5%

“Fit Failure”

Ease Of Use5%

“Not easy”

Unsustainable Design5%

“Stupid, stupid design”

Thickness5%

“thin”

Hard Feel3%

“These are actually pretty tough”

Wrinkles3%

“I did it with a class and almost every kid had a wrinkle, tear, or got the photo crooked”

Design-Overall2%

“Horribly Designed”

Top return reasons

Size-Overall33%

Frame Quality21%

Material Quality11%

Advertised Vs Actual Product8%

Quality-Overall7%

Strength4%

Value For Money3%

Adhesion/Stickiness3%

Assembly/Installation2%

Defective Material/Parts2%

Common questions

Is foam picture frames profitable to sell on Amazon United States?: The niche generates $30K/yr across 11 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +78.8%. Flapen's verdict: Worth a look (50/100).
How competitive is the foam picture frames niche?: 11 brands and 13 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in foam picture frames?: Top complaints mined from reviews: Adhesion/Stickiness, Defective Material/Parts, Quality-Overall. The return rate is 2.3%.
When does demand for foam picture frames peak?: Demand peaks in May–Jun–Dec; the busiest month runs 3.4× the quietest.
What does it cost to enter the foam picture frames niche?: Listings span $6.29–$22.58; the average listing price is $13.68 (sweet spot $15–$100). The average incumbent carries 228 reviews — the moat a new listing must climb.