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Foam Padding 1/2 Inch Thick

Fail

Shoppers spend an estimated $85K a year here, so Foam Padding 1/2 Inch Thick is a Fail.

Flapen Score
49
49 / 100
Top 34% of 4,656 Arts, Crafts & Sewing niches · +3 vs the category median of 46
Market size
$85K/yr84K searches / yr
90-day growth
+1.3%search demand this quarter
Competition
52%top-5 click share · 21 brands · 27 sellers

Flapen Score

Foam Padding 1/2 Inch Thick against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Foam Padding 1/2 Inch Thick is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foam Padding 1/2 Inch Thick market on Amazon at a glance

Shoppers on Amazon United States searched for Foam Padding 1/2 Inch Thick 84K times last year and spent an estimated $85K. The top 5 brands take 66% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
+1.3%
Conversion, latest week
4.8%
Market size, estimated
$85Ka year
Peak month
November1.3× the quietest month
Top search term
1/2 inch foam12K searches a year

02 · Price

A sale here is worth $21.12.

Listings sell for $21.12 on average, from $3.71 to $41.72. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $21.12 that is $2K to $5K a year per listing.

Average price
$21.12inside the $15 to $100 sweet spot
Price range
$3.71–$41.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #189 within Sewing Notions & Supplies. It carries 1,013 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
93%
Out of stock, average day
3.6%
Average rank
#189in Sewing Notions & Supplies
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
1,013per listing
Listings tracked
27

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Foam Padding 1/2 Inch Thick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 flat

Sellers

27

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

52%

Top 20: 91%

Open market

30%

  • Brand 128%
  • Brand 213%
  • Brand 310%
  • Brand 48%
  • Brand 56%
  • Brand 64%

Demand

Foam Padding 1/2 Inch Thick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Foam Padding 1/2 Inch Thick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 1/2 inch foam12K/yr
  • 1/2 inch foam padding10K/yr
  • foam padding 1/2 inch thick8K/yr
  • 1/2 foam10K/yr
  • 1/2 foam padding8K/yr
  • 1/2 inch foam board6K/yr
  • upholstery foam 1/2 inch thick7K/yr
  • foam sheets 1/2 inch thick5K/yr
  • 1/2 inch upholstery foam5K/yr
  • 1/2 upholstery foam4K/yr

Reviews and returns

What reviews say buyers love and hate about Foam Padding 1/2 Inch Thick

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Advertised Vs Actual Product”
14%of negative reviews mention “Thickness”
3.6%of orders come back
“It is NOT 1/2 inch thick”
A buyer, on “Thickness”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Foam Padding 1/2 Inch Thick questions

Answered from the same tracked data.