foam hearts
Skip itSoft demand (-88.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Great166.89avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Price range
Okay$3.77–$21.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.39avg listing price — sweet spot $15–$100
Market size
Bad$65K$65K/yr · 118K searches
Growth
Bad-88.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, foam hearts is a $65K/yr Amazon United States market (118K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 45/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
foam hearts market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- $105K–$126K
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #2,309
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 77%
- Out of stock
- 22.1%
- Avg brand age
- 37 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
25 falling
Sellers
32
Top-5 brand share
65%
Top 20: 98%
Top-5 click share
44%
Top 20: 86%
Open market
28%
- mufanyu20%
- Natonhi16%
- Gift Boutique16%
- MBJelir8%
- AoneFun6%
- XIANMU6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -88.8% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 19.1×
Top foam hearts search terms
- foam hearts40K/yr
- foam heart stickers24K/yr
- foam hearts for crafts16K/yr
- heart foam stickers13K/yr
- heart stickers foam3K/yr
- large foam hearts4K/yr
- foam hearts large3K/yr
- foam heart stickers self adhesive3K/yr
- foam hearts stickers3K/yr
- valentines foam stickers7K/yr
Top foam hearts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
280 Pcs Foam Heart Stickers Self Adhesive Valentines Day Heart Stickers for DIY Scrapbooks Greeting Cards Arts Craft Supplies Wedding Birthday Holiday Party Decor
mufanyu$6.044.4★21 rev
Natonhi 928 Pcs Valentines Heart Stickers 8 Colors & 3 Sizes Self Adhesive Matte Foam Heart Stickers for Kids Arts Crafts Supplies Valentines Day Decorations and Card Making
Natonhi$7.964.6★15 rev
Gift Boutique Glitter Foam Heart Stickers 360 Pack Self Adhesive Craft Shapes in 6 Colors 3 Sizes for DIY Cards Scrapbooks Classroom Decorations
Gift Boutique$7.054.7★37 rev
MBJelir EVA Foam Heart Shape DIY Craft Set for Valentine/Mothers Day Party Decorations 6 Colors(Pink Red Orange White PurpleRose-red)-6 inch 35PCS
MBJelir$10.524.7★129 rev
Foam Hearts for Crafts 6 Foam Shapes for Crafts Foam Paper for Crafts Heart Shaped Paper for Valentine Crafts Valentines Day Crafts Heart Cardstock Valentine Day Decoration Valentine Heart (24 Pcs)
AoneFun$9.944.8★56 rev
Newest
by launch dateNatonhi 928 Pcs Valentines Heart Stickers 8 Colors & 3 Sizes Self Adhesive Matte Foam Heart Stickers for Kids Arts Crafts Supplies Valentines Day Decorations and Card Making
Natonhi$7.9615 rev
Natonhi 928 Pcs Valentines Heart Stickers 8 Colors & 3 Sizes Self-Adhesive Glitter Foam Heart Stickers Perfect for Valentine Crafts for Kids DIY Cards Scrapbook and Valentines Day Decorations
Natonhi$8.2713 rev
280 Pcs Foam Heart Stickers Self Adhesive Valentines Day Heart Stickers for DIY Scrapbooks Greeting Cards Arts Craft Supplies Wedding Birthday Holiday Party Decor
mufanyu$6.0421 rev
600 Pcs Foam Heart Stickers Red Pink Rose White Purple Hearts Self-Adhesive Stickers for Valentines Day Birthday Party Decor DIY Scrapbooks Greeting Cards Arts Craft Supplies
mufanyu$8.568 rev
180 Pcs Valentine Foam Heart Stickers Self-Adhesive Heart Shaped Glitter Craft Stickers for Valentines Day Birthday Party Decor DIY Scrapbooks Greeting Cards Arts Craft Supplies
mufanyu$7.6359 rev
Trending
90-day click momentum
Anwyll 360Pcs Heart Star Stickers - Colorful Glitter Foam Heart Star Shape Stickers for Reward Self Adhesive Happy Valentines Day Hearts Stars Sticker Decoration for Art Craft Card Birthday Party
Anwyll$5.464.6★
Natonhi 928 Pcs Valentines Heart Stickers 8 Colors & 3 Sizes Self Adhesive Matte Foam Heart Stickers for Kids Arts Crafts Supplies Valentines Day Decorations and Card Making
Natonhi$7.964.6★
Gift Boutique Glitter Foam Heart Stickers 360 Pack Self Adhesive Craft Shapes in 6 Colors 3 Sizes for DIY Cards Scrapbooks Classroom Decorations
Gift Boutique$7.054.7★
1024PCS Glitter Foam Stickers for Kids - Self-Adhesive Heart & Star Shapes Sparkle Craft Stickers for DIY Greeting Cards Scrapbooking Home Decor Envelopes & Childrens Art Projects
Rasoisof$10.034.6★
FUGUIR 240 Pcs Foam Heart Stickers Self Adhesive Heart Shaped Stickers Decals for Scrapbooks Crafts and Cards DIY Gifts Valentines Day Birthday Wedding Party Supplies -Red Pink White Purple
FUGUIR$7.324.7★
What buyers say about foam hearts
What buyers praise and complain about, mined from review topics.What buyers love
“Stick very well”
“vibrant colors”
“Great deal”
“Fun for kids”
“easy to use”
“Good quality”
“Love the sparkles”
“I like how theres different sizes big, small, and medium”
“Perfect for valentines decorating”
“The designs are age appropriate and cheerful”
What buyers complain about
“Not sticky enough”
“The smallest hearts are really small”
“Glitter dos come off”
“Doesnt come like picture shown”
“couldnt use them”
“Waste of money”
“It's a lot of assembling to do”
“These are way too thick for my craft project”
“Fell off of our valentines cards”
“Not red and worse quality than expected”
Top return reasons
Common questions
- Is foam hearts profitable to sell on Amazon United States?
- The niche generates $65K/yr across 35 tracked products. 1 of 14 products launched in the last 360 days are still selling. 90-day search growth is -88.8%. Flapen's verdict: Skip it (45/100).
- How competitive is the foam hearts niche?
- 25 brands and 32 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in foam hearts?
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Brightness/Shine/Glow. The return rate is 1.5%.
- When does demand for foam hearts peak?
- Demand peaks in Jan–Feb; the busiest month runs 19.1× the quietest.
- What does it cost to enter the foam hearts niche?
- Listings span $3.77–$21.02; the average listing price is $8.39 (sweet spot $15–$100). The average incumbent carries 167 reviews — the moat a new listing must climb.