Foam Hearts
FailShoppers spend an estimated $41K a year here, so Foam Hearts is a Fail.
- Flapen Score
- 48 / 100Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 4648
- Market size
- $41K/yr117K searches / yr
- 90-day growth
- -25.1%search demand this quarter
- Competition
- 39%top-5 click share · 28 brands · 33 sellers
Flapen Score
Foam Hearts against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Foam Hearts is stronger. Inside it, weaker.
Market
The Foam Hearts market on Amazon at a glance
Shoppers on Amazon United States searched for Foam Hearts 117K times last year and spent an estimated $41K. The top 5 brands take 51% of clicks. Demand peaks in Jan–Feb. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 3.5% of those searches ended in a purchase.
Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.
- Searches, last 12 months
- 117K
- Growth, 90 days vs prior 90
- -25.1%
- Conversion, latest week
- 3.5%
- Market size, estimated
- $41Ka year
- Peak month
- February21.0× the quietest month
- Top search term
- foam hearts41K searches a year
02 · Price
A sale here is worth $9.92.
Listings sell for $9.92 on average, from $5.22 to $34.82. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $9.92 that is $992 to $2K a year per listing.
- Average price
- $9.92under the $15 to $100 sweet spot
- Price range
- $5.22–$34.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $992–$2K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 30.2% of listings are out of stock. The average listing ranks #2,108 within Craft Foam. It carries 158 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 30.2%
- Average rank
- #2,108in Craft Foam
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 158per listing
- Listings tracked
- 39
04 · Newcomers
2 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 14
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Foam Hearts products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
360 Pcs Heart Stickers Self Adhesive Foam Hearts 3 Sizes 4 Colors Heart Shaped Decals in Glitter and Matte Red Pink White Purple for Valentines Day Crafts Dcor DIY Greeting Cards Mothers Day Cards
- Price
- $10.78
- Rating
- 4.8/5
- Reviews
- 392
- Age
- 5y ago

MBJelir EVA Foam Heart Shape DIY Craft Set for Valentine/Mothers Day Party Decorations 6 Colors(Pink Red Orange White PurpleRose-red)-6 inch 35PCS
- Price
- $10.47
- Rating
- 4.7/5
- Reviews
- 130
- Age
- 5y ago

280 Pcs Foam Heart Stickers Self Adhesive Valentines Day Heart Stickers for DIY Scrapbooks Greeting Cards Arts Craft Supplies Wedding Birthday Holiday Party Decor
- Price
- $5.98
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 7mo ago

600 Pcs Foam Heart Stickers Red Pink Rose White Purple Hearts Self-Adhesive Stickers for Valentines Day Birthday Party Decor DIY Scrapbooks Greeting Cards Arts Craft Supplies
- Price
- $7.60
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 8mo ago

Fun Express Valentines Heart Stickers Foam 532 Piece Bulk Set
- Price
- $15.98
- Rating
- 4.2/5
- Reviews
- 23
- Age
- 7y ago
Trending
estimated 90-day click momentum
108 Pcs Heart Cutout Paper 3.93 x 3.93 Inch 9 Colors
- Price
- $9.04
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 7mo ago

200Pcs Mini Heart Shapes Glitter Stickers Valentines Day Love Decorative Sticker for Scrapbooking or Embellishment Colorful Glitter Heart Stickers for Valentines Day Crafts DIY Greeting Cards
- Price
- $6.15
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 1y ago

FUGUIR 240 Pcs Valentines Heart Foam Stickers Self Adhesive Heart Shaped Stickers for Scrapbooks Crafts and Cards DIY Gifts Valentines Day Birthday Wedding Party Supplies
- Price
- $5.22
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 8mo ago

Anwyll 360Pcs Heart Star Stickers - Colorful Glitter Foam Heart Star Shape Stickers for Reward Self Adhesive Happy Valentines Day Hearts Stars Sticker Decoration for Art Craft Card Birthday Party
- Price
- $5.61
- Rating
- 4.7/5
- Reviews
- 57
- Age
- 1y ago

72 Pcs 6 Inch Large Heart Cutouts Assorted Color Creative Heart Shapes Double Sided Heart Craft Dcor for Kids Love and Peace School Craft Projects Valentines Day Craft(9 Color)
- Price
- $9.12
- Rating
- 4.6/5
- Reviews
- 169
- Age
- 5y ago
Newest
by launch date
Natonhi 928 Pcs Valentines Heart Stickers 8 Colors & 3 Sizes Self Adhesive Matte Foam Heart Stickers for Kids Arts Crafts Supplies Valentines Day Decorations and Card Making
- Price
- $7.96
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 7mo ago

Natonhi 928 Pcs Valentines Heart Stickers 8 Colors & 3 Sizes Self-Adhesive Glitter Matte Foam Heart Stickers Valentines Day Crafts for Kids Wedding Scrapbook Decorations
- Price
- $8.02
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 7mo ago

280 Pcs Foam Heart Stickers Self Adhesive Valentines Day Heart Stickers for DIY Scrapbooks Greeting Cards Arts Craft Supplies Wedding Birthday Holiday Party Decor
- Price
- $5.98
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 7mo ago

108 Pcs Heart Cutout Paper 3.93 x 3.93 Inch 9 Colors
- Price
- $9.04
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 7mo ago

mufanyu 200 Pcs Valentines Day Crafts Gifts Set with 100 Heart Doilies 20 Foam Hearts 2 Bags Valentine Foam Stickers DIY Crafts Scrapbook Supplies 4 Colors
- Price
- $11.41
- Rating
- 4.8/5
- Reviews
- 25
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.
Brands
28 falling
Sellers
33
Est. top-5 brand share
51%
Top 20: 93%
Est. top-5 click share
39%
Top 20: 84%
Open market
42%
- mufanyu16%
- XIANMU13%
- Natonhi8%
- MBJelir8%
- Gift Boutique7%
- Fun Express6%
Demand
Foam Hearts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 21.0×
Search terms
Top Foam Hearts search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- foam hearts41K/yr
- foam heart stickers24K/yr
- foam hearts for crafts16K/yr
- heart foam stickers13K/yr
- foam hearts stickers3K/yr
- heart stickers foam3K/yr
- foam heart stickers self adhesive3K/yr
- foam hearts large3K/yr
- large foam hearts4K/yr
- valentines foam stickers7K/yr
Reviews and returns
What reviews say buyers love and hate about Foam Hearts
We read the reviews and the return reasons for every product selling here.
“To small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Foam Hearts questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









