Is foam circles profitable to sell on Amazon United States?

The niche generates $77K/yr across 53 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +45.0%. Flapen's verdict: Worth a look (51/100).

How competitive is the foam circles niche?

23 brands and 31 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in foam circles?

Top complaints mined from reviews: Size-Overall, Durability, Value For Money. The return rate is 3.0%.

When does demand for foam circles peak?

Demand peaks in May–Oct–Nov; the busiest month runs 2.1× the quietest.

What does it cost to enter the foam circles niche?

Listings span $2.10–$25.88; the average listing price is $13.68 (sweet spot $15–$100). The average incumbent carries 255 reviews — the moat a new listing must climb.

foam circles

Worth a look

Shows a thin review moat (255 avg reviews), but a small market ($77K/yr) keeps it on the watch list.

Review moat

Great255.26

avg incumbent reviews — the moat a new listing must climb

Competition

Great35%

top-5 click share — an open shelf

Growth

Good+45.0%

90-day search growth — must beat 0% to launch

Avg price

Good$13.68

avg listing price — sweet spot $15–$100

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Returns

Good3.0%

return rate — above 5% kills the launch gate

Price range

Okay$2.10–$25.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$77K

$77K/yr · 229K searches

According to Flapen's Amazon United States niche tracking, foam circles is a $77K/yr Amazon United States market (229K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in May–Oct–Nov. Verdict: Worth a look — 51/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

foam circles market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $82K–$109K; units × avg price
Conversion rate: 2.5%
Avg BSR: #242
Page quality: 0%
Prime: 100%
Sponsored: 87%
Out of stock: 6.2%
Avg brand age: 44 months
Avg seller age: 182 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

23 rising

Sellers

Top-5 brand share

71%

Top 20: 98%

Top-5 click share

35%

Top 20: 71%

Open market

25%

Crafare30%
FFchuanhe22%
Acejoz11%
YURN Craft4%
ZOOFOX4%
JOBVERT3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +45.0% search growth over the last 90 days.

Peak months: May, Oct, Nov · busiest ÷ quietest = 2.1×

Open Trend

Top foam circles search terms

foam circles33K/yr +76.3%3.3% conv.
round foam22K/yr +3.9%0.9% conv.
styrofoam circles20K/yr +34.1%3.1% conv.
round styrofoam16K/yr +23.4%1.0% conv.
styrofoam discs11K/yr +164.4%4.6% conv.
foam disc10K/yr +129.6%3.9% conv.
circle foam13K/yr +18.3%1.7% conv.
3 inch foam circles5K/yr +815.8%5.9% conv.
foam circle13K/yr +4.4%1.9% conv.
foam circles for crafts19K/yr -16.4%2.2% conv.

All search terms

Top foam circles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

FFchuanhe 3 Inch 28-Pack Foam Circles for Crafts (1 Thick) Polystyrene Round Foam Disc for DIY Projects Cakes and Decorations Sculpture Modeling Arts and Crafts Supplies.(White)

FFchuanhe$13.544.7★405 rev

Crafare 3 Inch Foam Circles for Crafts 12 Pack 1 Inch Thick Round Polystyrene Discs for DIY Projects

Crafare$8.854.6★328 rev

Acejoz 36Pcs Craft Foam Circles with Fishing Line and Needle Round Polystyrene Discs 3 Inch Giant Letter Beads for Life Size Friendship Bracelet Lei Birthday Backdrop Classroom Decoration

Acejoz$16.484.6★148 rev

Crafare 3 Inch Foam Circles for Crafts 18 Pack 1 Inch Thick Round Polystyrene Discs for DIY Projects White

Crafare$9.874.6★328 rev

ZOOFOX 48 Pack Foam Circles for Crafts 3 Inch Polystyrene Foam Discs Round Craft Foam for DIY Arts Sculpture Modeling Kids Class Floral Arrangement

ZOOFOX$16.414.5★173 rev

Newest

by launch date

3 Inch Foam Circles for Crafts 12 Pack 1 Inch Thick White Polystyrene Circles Round Foam Disc for DIY Projects Modeling Cake Dummies Sculpture Floral Arrangement Decorations Arts Craft Supplies

FdcZeyxior$7.351 rev

4mo ago

3 Tiers Foam Cake Dummies 4 6 8 White Dummy Cakes Styrofoam Sets 9 Inch Tall Fake Cake Dummy Cake for Wedding Cake Supplies Decorating Birthday Wedding Display

JOBVERT$13.52213 rev

1y ago

36Pcs Craft Foam Circles with Letter Stickers Long Needles and Fishing Line for Bracelet Banner Garlands 3 Inch Round Foam Discs for Birthday Party Decorations Sculpture Art and Crafts Supplies

Acejoz$15.2748 rev

1y ago

YURN Craft 14-Pack 3 Inch Foam Circles 1 Thick Round Foam Discs for DIY Projects Cakes Decorations Sculpture Modeling Arts and Crafts Supplies. 331 inch

YURN Craft$8.7967 rev

2y ago

Acejoz 36Pcs Craft Foam Circles with Fishing Line and Needle Round Polystyrene Discs 3 Inch Giant Letter Beads for Life Size Friendship Bracelet Lei Birthday Backdrop Classroom Decoration

Acejoz$16.48148 rev

2y ago

What buyers say about foam circles

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall17%

“Nice fit”

Quality-Overall14%

“Great quality blocks”

Value For Money13%

“Good for the price”

Advertised Vs Actual Product11%

“as described”

Ease Of Use7%

“Ease of use”

Durability5%

“Holds up well”

Soft Feel4%

“The pads are very soft”

Efficiency3%

“Works fine”

Strength2%

“These floral foam blocks are sturdy, well made, and very easy to work with”

Baking2%

“Great for money cakes”

What buyers complain about

Size-Overall45%

“Larger Than Expected”

Durability10%

“Broke apart”

Value For Money5%

“The price went up”

Quality-Overall5%

“The quality seems very cheap”

Advertised Vs Actual Product5%

“wrong description for the use of the foam”

Strength4%

“A little to flimsy for what I needed”

Ease Of Cleaning3%

“Suck bad idea they make a mess”

Hard Feel2%

“Rough and ineffective”

Thickness1%

“It is not dense enough”

Ease Of Use1%

“Not worth it hard to work with”

Top return reasons

Size-Overall79%

Value For Money5%

Advertised Vs Actual Product4%

Material Quality2%

Functionality-Overall2%

Defective Material/Parts1%