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Foam Beads

Fail

Shoppers spend an estimated $47K a year here, so Foam Beads is a Fail.

Flapen Score
43
43 / 100
Ranks 2,976 of 4,656 Arts, Crafts & Sewing niches · −3 vs the category median of 46
Market size
$47K/yr113K searches / yr
90-day growth
+15.6%search demand this quarter
Competition
60%top-5 click share · 12 brands · 16 sellers

Flapen Score

Foam Beads against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Foam Beads is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foam Beads market on Amazon at a glance

Shoppers on Amazon United States searched for Foam Beads 113K times last year and spent an estimated $47K. The top 5 brands take 83% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
+15.6%
Conversion, latest week
4.2%
Market size, estimated
$47Ka year
Peak month
December1.4× the quietest month
Top search term
foam beads54K searches a year

02 · Price

A sale here is worth $9.78.

Listings sell for $9.78 on average, from $4.81 to $18.25. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $9.78 that is $2K to $5K a year per listing.

Average price
$9.78under the $15 to $100 sweet spot
Price range
$4.81–$18.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #1,325 within Beading Supplies. It carries 299 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
6.1%
Average rank
#1,325in Beading Supplies
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
299per listing
Listings tracked
21

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Foam Beads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

16

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

13%

  • Brand 122%
  • Brand 219%
  • Brand 318%
  • Brand 415%
  • Brand 59%
  • Brand 64%
  • Open — no brand owns it (6 brands, 13%)

Demand

Foam Beads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '24Holiday '24Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Foam Beads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foam beads54K/yr
  • foam beads for slime21K/yr
  • foam balls for slime13K/yr
  • styrofoam beads10K/yr
  • floam beads5K/yr
  • slime foam beads6K/yr
  • foam beads for crafts4K/yr

Reviews and returns

What reviews say buyers love and hate about Foam Beads

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Size-Overall”
2.8%of orders come back
“Small container,”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Foam Beads questions

Answered from the same tracked data.