Is flying wish paper profitable to sell on Amazon United States?

The niche generates $124K/yr across 30 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -28.5%. Flapen's verdict: Skip it (48/100).

How competitive is the flying wish paper niche?

6 brands and 26 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in flying wish paper?

Top complaints mined from reviews: Smell, Value For Money, Functionality-Overall. The return rate is 1.4%.

When does demand for flying wish paper peak?

Demand peaks in Jan–Dec; the busiest month runs 3.7× the quietest.

What does it cost to enter the flying wish paper niche?

Listings span $8.04–$31.42; the average listing price is $15.43 (sweet spot $15–$100). The average incumbent carries 352 reviews — the moat a new listing must climb.

flying wish paper

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.4%

return rate — above 5% kills the launch gate

Review moat

Great351.83

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$15.43

avg listing price — sweet spot $15–$100

Price range

Good$8.04–$31.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$124K

$124K/yr · 149K searches

Growth

Bad-28.5%

90-day search growth — must beat 0% to launch

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, flying wish paper is a $124K/yr Amazon United States market (149K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 48/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

flying wish paper market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $123K–$154K; units × avg price
Conversion rate: 5.4%
Avg BSR: #3,164
Page quality: 0%
Prime: 100%
Sponsored: 53%
Out of stock: 1.9%
Avg brand age: 51 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 flat

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

50%

Top 20: 89%

Open market

Papier d'Armenie37%
Flying Wish Paper36%
OPTATUM21%
Swiffen3%
NATURALABEL2%
Eaasty1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — -28.5% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 3.7×

Open Trend

Top flying wish paper search terms

paper incense27K/yr -22.4%4.2% conv.
papier darmenie21K/yr -28.6%8.2% conv.
flying wish paper30K/yr -21.7%5.5% conv.
wish paper16K/yr -2.8%5.4% conv.
incense paper10K/yr -18.6%3.9% conv.
burn paper9K/yr -35.7%0.8% conv.
wish paper to burn10K/yr -22.1%5.6% conv.
burning paper8K/yr -46.1%1.9% conv.
flying wish paper to burn7K/yr -35.4%7.3% conv.
papier d armenie4K/yr -44.2%4.5% conv.

All search terms

Top flying wish paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Papier DArmenie Traditional Burning Papers - 1 Book of 12 Sheets

Papier d'Armenie$8.044.2★2,693 rev

Paper Incense - 48pcs with Vintage Tin Case Burning Papers Infused with Natural Essential Oils Quick Usage & Long-Lasting Fragrance Eliminating Bathroom Kitchen Pet Odors - Cedarwood & Hinoki

OPTATUM$13.444.2★232 rev

FLYING WISH PAPER Always in Our Hearts - Write it Light it Watch it Fly - Perfect Little Gift Wish Paper - 5 x 5 - Whimsical Mini Kit

Flying Wish Paper$14.884.0★89 rev

Flying Wish Paper Dandelion Prayers Small

Flying Wish Paper$14.824.5★430 rev

Papier dArmnie Discovery Set 6 Notebooks Included: 2 Tradition 2 Armenia 2 Rose Individually Wrapped Home Fragrance Papers

Papier d'Armenie$31.424.7★691 rev

Newest

by launch date

Papier dArmnie Armenian Paper Incense 3-Pack Tradition Armenia and Rose Scented Burning Papers for Home Fragrance 108 Strips Luxury French Incense Paper Made in France Since 1885

Papier d'Armenie$22.051 rev

2mo ago

Swiffen 2 Pack Paper Incense Kits 96 Pcs Mint & Lemongrass Burning Incense Papers with 2 Vintage Tin Case and Clips Eliminating Bathroom Kitchen Pet Odors Aromatherapy Gifts for Women

Swiffen$15.165 rev

5mo ago

Swiffen 2 Pack Paper Incense Kits 96 Pcs Cedar Wood & Hinoki Burning Incense Papers with 2 Vintage Tin Case and Clips Eliminating Bathroom Kitchen Pet Odors Aromatherapy Gifts for Women

Swiffen$17.4529 rev

11mo ago

Paper Incense Refill - 60 pcs of Incense Paper Strips Quick Usage & Long-Lasting Fragrance Eliminating Bathroom Kitchen Pet Odors - Gentle Rain

OPTATUM$9.1614 rev

1y ago

OPTATUM Paper Incense Trial Kit - Discover Your Best Scent from Our 9 Unique Fragrances Total 36pcs Incense Paper Set Quick Usage & Long-Lasting Fragrance Eliminating Bathroom Kitchen Odors

OPTATUM$11.75163 rev

2y ago

What buyers say about flying wish paper

What buyers praise and complain about, mined from review topics.

What buyers love

Smell52%

“These are so cool AND the scents are long lasting”

Advertised Vs Actual Product9%

“Works better than expected”

Quality-Overall6%

“Great Product”

Value For Money3%

“Great buy”

Gifting Purpose3%

“They are great in a gift basket”

Ease Of Use3%

“Easy to use”

Paper Quality3%

“But it really is cool paper”

Fire Resistance2%

“and burns cleanly”

Design-Overall2%

“Beautiful design”

Fun/Entertainment Experience2%

“Fun incenses”

What buyers complain about

Smell47%

“Crappy smells”

Value For Money7%

“poor value for money”

Functionality-Overall6%

“Did not work”

Quality-Overall5%

“This are not great quality”

Strength3%

“Can be considered too strong”

Size-Overall2%

“bigger than most”

Flammable2%

“it burned right down to the porcelain dish within a few seconds”

Paper Quality2%

“Paper disappears”

Color2%

“not brown like Im used to”

Advertised Vs Actual Product2%

“just different”

Top return reasons

Smell63%

Advertised Vs Actual Product10%

Size-Overall6%

Functionality-Overall4%

Value For Money2%