flower stencils
Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but a small market ($79K/yr) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great362.84avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Growth
Good+25.5%90-day search growth — must beat 0% to launch
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Price range
Okay$4.93–$20.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.16avg listing price — sweet spot $15–$100
Market size
Bad$79K$79K/yr · 260K searches
According to Flapen's Amazon United States niche tracking, flower stencils is a $79K/yr Amazon United States market (260K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Mar–Apr. Verdict: Worth a look — 53/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
flower stencils market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $73K–$92K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #308
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 4.7%
- Avg brand age
- 29 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
33 rising
Sellers
36
Top-5 brand share
47%
Top 20: 87%
Top-5 click share
42%
Top 20: 82%
Open market
48%
- Jeffdad13%
- WSICSE12%
- JULMELON9%
- CH HAICHENG7%
- XIAOSHAN6%
- Ceblish5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +25.5% search growth over the last 90 days.Peak months: Mar, Apr · busiest ÷ quietest = 2.3×
Top flower stencils search terms
- flower stencils139K/yr
- flower stencils for painting57K/yr
- floral stencil23K/yr
- floral stencils for painting13K/yr
- stencils flowers6K/yr
- clothing stencils7K/yr
- flower stencils for painting on wood4K/yr
- canvas stencils for painting2K/yr
- flower stencils for painting on walls9K/yr
Top flower stencils products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Stencils for Painting on Wood Reusable Flower Stencils Painting Crafts Templates Drawing Stencil for Painting on Wood Wall Furniture(18)
Jeffdad$8.084.5★663 rev
JULMELON Flower Stencils for Wood 20Pcs Sunflower Painting Stencil Reusable Stencils DIY for Wall Floor Decor Rock Dot Painting Art Projects (3inch)
JULMELON$6.094.4★353 rev
80Pcs Stencils for Painting Stencils for Crafts Reusable Flower Wall Stencils for Drawing Art Scrapbook (6x4.7in 5.91x2.59in 4x4 in 2x2in)
WSICSE$9.934.5★115 rev
6-Piece Wildflower Stencil for Painting - Large Reusable Floral Design for DIY Furniture Decor | Modular Stencil Kit for Wood Walls & Home Art
XIAOSHAN$20.014.7★79 rev
CEBLISH 36 PCS Flower Stencils for Painting on Wood 6x3 Inch Reusable Wildflower Stencil for Crafts Plastic Floral & Leaf Templates for Canvas Wall Decor Rock Art and Home Projects
Ceblish$10.973.5★7 rev
Newest
by launch date
WSICSE 40 Pieces Flower Stencils for Painting Reusable 40 Floral Designs Stencils for Drawing on Wall Decor Wood Rocks Canvas Fabric DIY Scrapbook Card Glass Pottery (36 & 4.76 Inch)
WSICSE$9.539 rev
85Pcs Flower Stencils for Painting Floral Stencils for Crafts Reusable 5Sizes Large Small Flowers Stencil for Art Projects Wildflower Stencil Drawing Templates On Journal Scrapbook(Flower Plants)
Etyishe$9.904 rev
3.94 * 7.87 Inch Stencils for Crafts Reusable 20 Pcs Flower Leaf Stencils for Painting on Wood Signs DIY Drawing Templates for Canvas Wall Art Furniture Home Decor & Card Making (Medium)
Vomulato$8.7727 rev
18 Pack Floral Stencils for Painting on Wood Reusable Flower Stencils for Crafts Wildflower Botanical Templates for Furniture Wall Canvas & DIY Home Decor
krastmon$4.93337 rev
CEBLISH 36 PCS Flower Stencils for Painting on Wood 6x3 Inch Reusable Wildflower Stencil for Crafts Plastic Floral & Leaf Templates for Canvas Wall Decor Rock Art and Home Projects
Ceblish$10.977 rev
Trending
90-day click momentum18 Pack Floral Stencils for Painting on Wood Reusable Flower Stencils for Crafts Wildflower Botanical Templates for Furniture Wall Canvas & DIY Home Decor
krastmon$4.934.6★
WSICSE 40 Pieces Flower Stencils for Painting Reusable 40 Floral Designs Stencils for Drawing on Wall Decor Wood Rocks Canvas Fabric DIY Scrapbook Card Glass Pottery (36 & 4.76 Inch)
WSICSE$9.534.8★
3.94 * 7.87 Inch Stencils for Crafts Reusable 20 Pcs Flower Leaf Stencils for Painting on Wood Signs DIY Drawing Templates for Canvas Wall Art Furniture Home Decor & Card Making (Medium)
Vomulato$8.774.6★
85Pcs Flower Stencils for Painting Floral Stencils for Crafts Reusable 5Sizes Large Small Flowers Stencil for Art Projects Wildflower Stencil Drawing Templates On Journal Scrapbook(Flower Plants)
Etyishe$9.904.7★
CEBLISH 36 PCS Flower Stencils for Painting on Wood 6x3 Inch Reusable Wildflower Stencil for Crafts Plastic Floral & Leaf Templates for Canvas Wall Decor Rock Art and Home Projects
Ceblish$10.973.5★
What buyers say about flower stencils
What buyers praise and complain about, mined from review topics.What buyers love
“Ease of use”
“Quality seems solid overall”
“Cute Designs”
“Worth the money”
“Good size”
“Worked just as advertised”
“Easy clean”
“no flimsy”
“they are very durable”
“Lots of variety - bright colors”
What buyers complain about
“I found that theyre too big for the size rocks that Im getting”
“not very thick”
“they smelled sickly”
“very few of them had pieces of plastic that needed to be pulled off that were blocking where to paint”
“since I'm doing it on a curved surface it sometimes sticks out”
“Little difficult to use”
“Cleaning was a little tough”
“Very flimsy”
“Cheap stencils”
“Do not use with water color technique on royal icing”
Top return reasons
Common questions
- Is flower stencils profitable to sell on Amazon United States?
- The niche generates $79K/yr across 37 tracked products. 2 of 11 products launched in the last 360 days are still selling. 90-day search growth is +25.5%. Flapen's verdict: Worth a look (53/100).
- How competitive is the flower stencils niche?
- 33 brands and 36 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in flower stencils?
- Top complaints mined from reviews: Size-Overall, Thickness, Smell. The return rate is 1.3%.
- When does demand for flower stencils peak?
- Demand peaks in Mar–Apr; the busiest month runs 2.3× the quietest.
- What does it cost to enter the flower stencils niche?
- Listings span $4.93–$20.01; the average listing price is $9.16 (sweet spot $15–$100). The average incumbent carries 363 reviews — the moat a new listing must climb.