flower pins
Worth a lookShows no brand lock-in (top 5 brands take 34% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Review moat
Great439.26avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Price range
Good$4.71–$32.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Growth
Good+22.0%90-day search growth — must beat 0% to launch
Market size
Okay$139K$139K/yr · 297K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.04avg listing price — sweet spot $15–$100
According to Flapen's Amazon United States niche tracking, flower pins is a $139K/yr Amazon United States market (297K searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Feb–May–Oct. Verdict: Worth a look — 58/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
flower pins market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- $136K–$181K
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #4,203
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 1.0%
- Avg brand age
- 30 months
- Avg seller age
- 173 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
52 falling
Sellers
70
Top-5 brand share
34%
Top 20: 69%
Top-5 click share
30%
Top 20: 63%
Open market
62%
- Nineibei10%
- JFFX7%
- Phinus6%
- Cutiland6%
- Sunenlyst4%
- uadbau4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +22.0% search growth over the last 90 days.Peak months: Feb, May, Oct · busiest ÷ quietest = 3.0×
Top flower pins search terms
- flower pins64K/yr
- flower pin49K/yr
- floral pins58K/yr
- flower pins for clothes42K/yr
- bouquet pins21K/yr
- pins for bouquets9K/yr
- floral pins for bouquet9K/yr
- pins for flower bouquets14K/yr
- flower pins for bouquet10K/yr
- flower enamel pins7K/yr
Top flower pins products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
100 Pcs Corsage Bouquet Pins for Flowers 2 Inch Floral Diamond Pins for Bouquets Rhinestone Crystal Pin for Wedding Bridal Hair Accessories Jewelry Decoration DIY Craft Sewing
Nineibei$5.084.7★252 rev
220p Corsage Pins Boutonniere Pins Boutineer Pin White Pearl Pins Wedding Bouquet Pins for Jewelry Flower DIY Crafts
Phinus$5.474.8★884 rev
100pcs Diamond Pins for Bouquets 2.1 Inch Floral Pins Corsage Pins Boutonniere Pins Straight Pins Sewing for Crafts Pins for Flowers Flower Pins Flower Bouquet Accessories Floral Supplies
Cutiland$4.754.8★318 rev
JFFX Floral Pins 120 Pcs 1.8 Inch U Shaped Greening Pin
JFFX$5.564.6★206 rev
uadbau White Teardrop Corsage Pins Pearl Pins Boutonniere Pins for Women Wedding Long Sewing Pins for Jewelry DIY Bridal Bouquet & Floral Decoration Sewing Crafts Accessories (100 Pcs 1 Box)
uadbau$7.954.6★39 rev
Newest
by launch dateuadbau White Teardrop Corsage Pins Pearl Pins Boutonniere Pins for Women Wedding Long Sewing Pins for Jewelry DIY Bridal Bouquet & Floral Decoration Sewing Crafts Accessories (100 Pcs 1 Box)
uadbau$7.9539 rev
Floral Pins 1.7 Inch U-Shape Plant Pin 80Pcs U-Pins for Indoor Plants Straw Wreaths Greening Fern Craft Sewing Pin for Floral Picks Foam DIY Sewing Project Holiday Flower Arrangements
Sunenlyst$5.28111 rev
Doloftena 180PCS Floral Picks 1.81Inch U/M Shape Floral Pins Premium Metal Sharp Flower Plant Pins for Straw Wreath Making Floral Arrangement Supplies DIY Craft Projects Bouquet Plants
Doloftena$6.42328 rev
400 Pcs Corsage Boutonniere Pins 2.1&1.5Inch Crystal Rhinestones PinStraight Floral Pins Clear Flower Pins for Flower Bouquets Wedding Bridal Hair Accessories
SOKOSEY$7.55145 rev
JUNEBRUSHS 36PCS Cute Flowers Enamel Pins Brooches Floral Lapel Pins for Spring Party Exchange Gift Badges Clothing Hat Decoration(18 Design)
JUNEBRUSHS$10.32156 rev
Trending
90-day click momentumuadbau White Teardrop Corsage Pins Pearl Pins Boutonniere Pins for Women Wedding Long Sewing Pins for Jewelry DIY Bridal Bouquet & Floral Decoration Sewing Crafts Accessories (100 Pcs 1 Box)
uadbau$7.954.6★
100pcs Corsage Boutonniere Pins 2.56 Inch Floral Pins for Flowers
JFFX$5.084.6★
Dainty Fabric Rose Flower Large Brooch Lapel Pins Delicate Elegant Handmade Flower Brooches Pin Classic for Wedding Party Dance Banquet for Women Dress Suit Ceremony Clothes Accessories Jewelry
NewZenro$7.674.4★
ZXIIXZ 200 PCS Corsage Boutonniere Pins 1.5 Inch Flower Diamond Head Pins Clear Straight Corsage Bouquet Diamond Pins for Bouquets Wedding Wrist Flower Decoration Sewing Craft
ZXIIXZ$5.904.5★
JUNEBRUSHS 36PCS Cute Flowers Enamel Pins Brooches Floral Lapel Pins for Spring Party Exchange Gift Badges Clothing Hat Decoration(18 Design)
JUNEBRUSHS$10.324.6★
What buyers say about flower pins
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality Pins”
“As advertise by seller”
“Worth it”
“Perfect size”
“Easy to use”
“Nice color”
“Very strong”
“Don't bend or break”
“Diamond shapes are pretty”
“Pretty and dainty and beautiful pin or flower to add to artwork or hats”
What buyers complain about
“Smaller than expected”
“Poorly made, very flimsy”
“Poor quality”
“These do not shine like a diamond so we just retuned them”
“none of them stay attached to the clip”
“Difficult to used”
“do rust”
“Doesnt look like the picture”
“They were plastic and cheaply made and had no sparkle”
“Anything like this in garden stores is way more expensive for far fewer”
Top return reasons
Common questions
- Is flower pins profitable to sell on Amazon United States?
- The niche generates $139K/yr across 61 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +22.0%. Flapen's verdict: Worth a look (58/100).
- How competitive is the flower pins niche?
- 52 brands and 70 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 34% of demand.
- What do buyers complain about in flower pins?
- Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 2.4%.
- When does demand for flower pins peak?
- Demand peaks in Feb–May–Oct; the busiest month runs 3.0× the quietest.
- What does it cost to enter the flower pins niche?
- Listings span $4.71–$32.79; the average listing price is $9.04 (sweet spot $15–$100). The average incumbent carries 439 reviews — the moat a new listing must climb.