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Floral Wire

Maybe

Buyers convert on 10.5% of searches. But prices span $4.94–$11.45, mostly outside the sweet spot, so Floral Wire is a Maybe.

Flapen Score
54
54 / 100
Top 16% of 4,656 Arts, Crafts & Sewing niches · +8 vs the category median of 46
Market size
$563K/yr732K searches / yr
90-day growth
+1.5%search demand this quarter
Competition
46%top-5 click share · 25 brands · 43 sellers

Flapen Score

Floral Wire against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Floral Wire is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Floral Wire market on Amazon at a glance

Shoppers on Amazon United States searched for Floral Wire 732K times last year and spent an estimated $563K. The top 5 brands take 58% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 732K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $563K a year.

Searches, last 12 months
732K
Growth, 90 days vs prior 90
+1.5%
Conversion, latest week
10.5%
Market size, estimated
$563Ka year
Peak month
November4.0× the quietest month
Top search term
floral wire447K searches a year

02 · Price

A sale here is worth $7.31.

Listings sell for $7.31 on average, from $4.94 to $11.45. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At $7.31 that is $22K to $29K a year per listing.

Average price
$7.31under the $15 to $100 sweet spot
Price range
$4.94–$11.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
3,000–4,000
Revenue per listing a year
$22K–$29K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #79 within Floral Arranging. It carries 938 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#79in Floral Arranging
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
938per listing
Listings tracked
31

04 · Newcomers

3 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top Floral Wire products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 rising

Sellers

43

Top-5 brand share

58%

Top 20: 96%

Top-5 click share

46%

Top 20: 90%

Open market

37%

  • Brand 123%
  • Brand 212%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

Floral Wire search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Floral Wire search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • floral wire447K/yr
  • flower wire55K/yr
  • alambre para flores30K/yr
  • green floral wire37K/yr
  • florist wire34K/yr
  • green wire30K/yr
  • green wire for crafts10K/yr
  • wire for flowers7K/yr
  • floral wite9K/yr
  • wire flowers7K/yr

Reviews and returns

What reviews say buyers love and hate about Floral Wire

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Thickness”
2.0%of orders come back
“thicker than i expected”
A buyer, on “Thickness”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Floral Wire questions

Answered from the same tracked data.