Is floral pins profitable to sell on Amazon United States?

The niche generates $85K/yr across 34 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +23.9%. Flapen's verdict: Worth a look (57/100).

How competitive is the floral pins niche?

30 brands and 42 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in floral pins?

Top complaints mined from reviews: Rusts/Corrodes, Size-Overall, Strength. The return rate is 1.7%.

When does demand for floral pins peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the floral pins niche?

Listings span $4.71–$35.65; the average listing price is $8.21 (sweet spot $15–$100). The average incumbent carries 367 reviews — the moat a new listing must climb.

floral pins

Worth a look

Shows searches that convert (11.5% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Conversion

Great11.5%

search→purchase rate — share of searches ending in a sale

Review moat

Great367.44

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.7%

return rate — above 5% kills the launch gate

Brand share

Great56%

top-5 brand share — no brand owns this niche

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Price range

Good$4.71–$35.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+23.9%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad$8.21

avg listing price — sweet spot $15–$100

Market size

Bad$85K

$85K/yr · 90K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, floral pins is a $85K/yr Amazon United States market (90K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

floral pins market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $82K–$103K; units × avg price
Conversion rate: 11.5%
Avg BSR: #79
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 0.5%
Avg brand age: 32 months
Avg seller age: 184 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

30 flat

Sellers

Top-5 brand share

56%

Top 20: 92%

Top-5 click share

44%

Top 20: 89%

Open market

44%

JFFX18%
Panacea10%
Phinus8%
Hovesty7%
Doloftena6%
Sunenlyst6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +23.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top floral pins search terms

floral pins58K/yr +20.8%10.4% conv.
greening pins10K/yr +71.0%10.3% conv.
floral pin6K/yr +33.2%5.1% conv.
floral pins for foam11K/yr -14.5%12.7% conv.
greening pins for plants4K/yr +81.1%12.4% conv.

All search terms

Top floral pins products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

JFFX Floral Pins 120 Pcs 1.8 Inch U Shaped Greening Pin

JFFX$5.564.6★206 rev

Panacea Sharp Greening Pins 1.75 50/Pkg 1 Pack Silver

Panacea$4.774.6★1,670 rev

220p Corsage Pins Boutonniere Pins Boutineer Pin White Pearl Pins Wedding Bouquet Pins for Jewelry Flower DIY Crafts

Phinus$5.474.8★884 rev

160PCS Floral Pins Greening Pin 1.7 Inch U-Shape Floral Fern Pin U-Pins Craft for Foam Straw Wreaths Flower DIY Sewing Holiday Arrangements Craft Projects

Hovesty$6.394.7★647 rev

Doloftena 180PCS Floral Picks 1.81Inch U/M Shape Floral Pins Premium Metal Sharp Flower Plant Pins for Straw Wreath Making Floral Arrangement Supplies DIY Craft Projects Bouquet Plants

Doloftena$6.424.6★328 rev

Newest

by launch date

Jersvimc 100Pcs Floral Pins for Crafts - 1.7 Inch Length Flower U Pins U Shaped Greening Plant Pin Staples for Foam Bouquet DIY Arrangements Sewing

Jersvimc$4.980 rev

5mo ago

300Pcs Floral U Shaped Pins 1.8 Inch Floral Pins for Foam DIY Sewing Flower Craft Projects

acDesign$9.9313 rev

9mo ago

uadbau White Teardrop Corsage Pins Pearl Pins Boutonniere Pins for Women Wedding Long Sewing Pins for Jewelry DIY Bridal Bouquet & Floral Decoration Sewing Crafts Accessories (100 Pcs 1 Box)

uadbau$7.9539 rev

10mo ago

LIQWEI 200Pcs U Pins for Crafts Floral Pins Pin for Quilting Sewing Double Blocking Fabric Pining Floral Pin Foam for DIY Sewing Jewelry Craft Making Holiday Arrangements

LIQWEI$6.567 rev

10mo ago

50 pcs 1.7 inch Long Green Floral PinsFloral U Pin Fern Plant PinGreening Pins for Straw Wreaths Bouquet Plants Fern Moss & Craft Projects.

STIMULATE SZXXZZMY$9.9628 rev

1y ago

What buyers say about floral pins

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product18%

“As described”

Value For Money14%

“Great price”

Quality-Overall12%

“Good quality”

Strength11%

“Very strong”

Ease Of Use9%

“Easy to use”

Size-Overall8%

“They are a good size”

Durability3%

“Don't bend or break”

Adhesion/Stickiness3%

“Pins worked very well”

Embellishment/Embroidery Quality3%

“This set is a value and includes various accessories that get a lot of use when making floral arrangements and wreaths”

Design-Overall2%

“Perfect for my craft project”

What buyers complain about

Rusts/Corrodes14%

“Rusted almost immediately”

Size-Overall14%

“Too long”

Strength13%

“not very strong”

Adhesion/Stickiness8%

“Get different tape”

Thickness8%

“Disappointed in thickness of clips”

Brightness/Shine/Glow5%

“These do not shine like a diamond so we just retuned them”

Functionality-Overall3%

“it did not work”

Ease Of Use3%

“Difficult to used”

Value For Money3%

“Anything like this in garden stores is way more expensive for far fewer”

Material Quality3%

“Looks plastic”

Top return reasons

Size-Overall45%

Value For Money11%

Functionality-Overall9%

Advertised Vs Actual Product8%

Adhesion/Stickiness5%

Defective Material/Parts3%

Quality-Overall3%

Strength3%

Brightness/Shine/Glow2%

Material Quality2%

Common questions

Is floral pins profitable to sell on Amazon United States?: The niche generates $85K/yr across 34 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +23.9%. Flapen's verdict: Worth a look (57/100).
How competitive is the floral pins niche?: 30 brands and 42 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in floral pins?: Top complaints mined from reviews: Rusts/Corrodes, Size-Overall, Strength. The return rate is 1.7%.
When does demand for floral pins peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the floral pins niche?: Listings span $4.71–$35.65; the average listing price is $8.21 (sweet spot $15–$100). The average incumbent carries 367 reviews — the moat a new listing must climb.