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Floral Glue

Fail

Demand is soft, at -58.3% this quarter, so Floral Glue is a Fail.

Flapen Score
41
41 / 100
Ranks 3,360 of 4,656 Arts, Crafts & Sewing niches · −5 vs the category median of 46
Market size
$61K/yr122K searches / yr
90-day growth
-58.3%search demand this quarter
Competition
65%top-5 click share · 11 brands · 18 sellers

Flapen Score

Floral Glue against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Floral Glue is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Floral Glue market on Amazon at a glance

Shoppers on Amazon United States searched for Floral Glue 122K times last year and spent an estimated $61K. The top 5 brands take 78% of clicks. Demand peaks in Apr–May. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -58.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
-58.3%
Conversion, latest week
4.2%
Market size, estimated
$61Ka year
Peak month
April6.4× the quietest month
Top search term
floral glue32K searches a year

02 · Price

A sale here is worth $11.83.

Listings sell for $11.83 on average, from $6.06 to $26.05. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $11.83 that is $6K to $9K a year per listing.

Average price
$11.83under the $15 to $100 sweet spot
Price range
$6.06–$26.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$6K–$9K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 35.3% of listings are out of stock. The average listing ranks #263 within Adhesives. It carries 651 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
78%
Out of stock, average day
35.3%
Average rank
#263in Adhesives
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
651per listing
Listings tracked
18

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Floral Glue products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

18

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

14%

  • Brand 122%
  • Brand 216%
  • Brand 315%
  • Brand 413%
  • Brand 512%
  • Brand 69%
  • Open — no brand owns it (5 brands, 14%)

Demand

Floral Glue search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMayAug

Peak months: Apr, May · busiest ÷ quietest = 6.4×

Search terms

Top Floral Glue search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • floral glue32K/yr
  • oasis floral adhesive21K/yr
  • oasis floral glue18K/yr
  • floral adhesive14K/yr
  • floral adhesive glue12K/yr
  • floral glue for fresh flowers13K/yr
  • flower glue7K/yr
  • oasis glue5K/yr

Reviews and returns

What reviews say buyers love and hate about Floral Glue

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Adhesion/Stickiness”
42%of negative reviews mention “Adhesion/Stickiness”
1.0%of orders come back
“Poor adhesion”
A buyer, on “Adhesion/Stickiness”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Floral Glue questions

Answered from the same tracked data.