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Flip Book

Fail

Demand is soft, at -12.8% this quarter, so Flip Book is a Fail.

Flapen Score
44
44 / 100
Ranks 2,771 of 4,656 Arts, Crafts & Sewing niches · −2 vs the category median of 46
Market size
$98K/yr151K searches / yr
90-day growth
-12.8%search demand this quarter
Competition
61%top-5 click share · 11 brands · 14 sellers

Flapen Score

Flip Book against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Flip Book is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flip Book market on Amazon at a glance

Shoppers on Amazon United States searched for Flip Book 151K times last year and spent an estimated $98K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $98K a year.

Searches, last 12 months
151K
Growth, 90 days vs prior 90
-12.8%
Conversion, latest week
3.2%
Market size, estimated
$98Ka year
Peak month
December2.6× the quietest month
Top search term
flip book50K searches a year

02 · Price

A sale here is worth $20.19.

Listings sell for $20.19 on average, from $8.31 to $39.78. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $20.19 that is $5K to $10K a year per listing.

Average price
$20.19inside the $15 to $100 sweet spot
Price range
$8.31–$39.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #3,050 within Art Paper. It carries 557 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
88%
Out of stock, average day
1.3%
Average rank
#3,050in Art Paper
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
557per listing
Listings tracked
24

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Flip Book products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

14

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

61%

Top 20: 95%

Open market

12%

  • Brand 131%
  • Brand 221%
  • Brand 316%
  • Brand 412%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (5 brands, 12%)

Demand

Flip Book search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Flip Book search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flip book50K/yr
  • flip books24K/yr
  • flipbook25K/yr
  • flip books for kids18K/yr
  • flip book paper9K/yr
  • flipbooks5K/yr
  • blank flip book5K/yr
  • flipbook paper4K/yr
  • flip books for kids 6-85K/yr
  • blank flip books for kids3K/yr

Reviews and returns

What reviews say buyers love and hate about Flip Book

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Fun/Entertainment Experience”
28%of negative reviews mention “Durability”
1.3%of orders come back
“These are not very durable”
A buyer, on “Durability”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Flip Book questions

Answered from the same tracked data.