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Flannel Fabric By the Yard

Maybe

The top 5 products take only 18% of clicks. But buyers convert on only 0.6% of searches, so Flannel Fabric By the Yard is a Maybe.

Flapen Score
57
57 / 100
Top 8% of 4,656 Arts, Crafts & Sewing niches · +11 vs the category median of 46
Market size
$137K/yr1.5M searches / yr
90-day growth
+2.2%search demand this quarter
Competition
18%top-5 click share · 65 brands · 89 sellers

Flapen Score

Flannel Fabric By the Yard against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Flannel Fabric By the Yard is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flannel Fabric By the Yard market on Amazon at a glance

Shoppers on Amazon United States searched for Flannel Fabric By the Yard 1.5M times last year and spent an estimated $137K. The top 5 brands take 40% of clicks. Demand peaks in May. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $137K a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
+2.2%
Conversion, latest week
0.6%
Market size, estimated
$137Ka year
Peak month
May2.1× the quietest month
Top search term
flannel fabric by the yard360K searches a year

02 · Price

A sale here is worth $14.73.

Listings sell for $14.73 on average, from $4.95 to $63.74. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At $14.73 that is $0 to $1K a year per listing.

Average price
$14.73under the $15 to $100 sweet spot
Price range
$4.95–$63.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #1,246 within Fabric. It carries 629 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
87%
Out of stock, average day
4.7%
Average rank
#1,246in Fabric
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
629per listing
Listings tracked
134

04 · Newcomers

1 of last year's 26 launches cleared the first-year sales bar.

26 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
26
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Flannel Fabric By the Yard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

65 rising

Sellers

89

Top-5 brand share

40%

Top 20: 77%

Top-5 click share

18%

Top 20: 43%

Open market

56%

  • Brand 112%
  • Brand 210%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 64%

Demand

Flannel Fabric By the Yard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.1×

Search terms

Top Flannel Fabric By the Yard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flannel fabric by the yard360K/yr
  • outdoor fabric by the yard152K/yr
  • upholstery fabric by the yard250K/yr
  • outdoor fabric125K/yr
  • upholstery fabric for chairs112K/yr
  • outdoor fabric by the yard waterproof49K/yr
  • fabric for upholstery48K/yr
  • cotton flannel fabric by the yard47K/yr
  • lining fabric for sewing38K/yr
  • blue fabric by the yard34K/yr

Reviews and returns

What reviews say buyers love and hate about Flannel Fabric By the Yard

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Thickness”
2.0%of orders come back
“It is thicker than average”
A buyer, on “Thickness”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Flannel Fabric By the Yard questions

Answered from the same tracked data.