Is flannel fabric by the yard profitable to sell on Amazon United States?

The niche generates $137K/yr across 134 tracked products. 1 of 26 products launched in the last 360 days are still selling. 90-day search growth is +2.2%. Flapen's verdict: Worth a look (57/100).

How competitive is the flannel fabric by the yard niche?

65 brands and 89 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 40% of demand.

What do buyers complain about in flannel fabric by the yard?

Top complaints mined from reviews: Thickness, Quality-Overall, Color. The return rate is 2.0%.

When does demand for flannel fabric by the yard peak?

Demand peaks in May; the busiest month runs 2.1× the quietest.

What does it cost to enter the flannel fabric by the yard niche?

Listings span $4.95–$63.74; the average listing price is $14.73 (sweet spot $15–$100). The average incumbent carries 629 reviews — the moat a new listing must climb.

flannel fabric by the yard

Worth a look

Shows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible18%

top-5 click share — an open shelf

Brand share

Incredible40%

top-5 brand share — no brand owns this niche

Price range

Great$4.95–$63.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.0%

return rate — above 5% kills the launch gate

Avg price

Good$14.73

avg listing price — sweet spot $15–$100

Review moat

Good628.87

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$137K

$137K/yr · 1.5M searches

Growth

Okay+2.2%

90-day search growth — must beat 0% to launch

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, flannel fabric by the yard is a $137K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 40% of demand. Demand peaks in May. Verdict: Worth a look — 57/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

flannel fabric by the yard market data

Units sold / yr: 13K–15K; avg 0–100/product
Revenue / yr: $184K–$221K; units × avg price
Conversion rate: 0.6%
Avg BSR: #1,246
Page quality: 0%
Prime: 87%
Sponsored: 91%
Out of stock: 4.7%
Avg brand age: 50 months
Avg seller age: 177 days

Competition & brand share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Brands

65 rising

Sellers

Top-5 brand share

40%

Top 20: 77%

Top-5 click share

18%

Top 20: 43%

Open market

56%

Feelyou12%
Erosebridal10%
TeeLiy7%
EOVEA6%
Foreate6%
K-Musculo4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.2% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 2.1×

Open Trend

Top flannel fabric by the yard search terms

flannel fabric by the yard360K/yr -26.0%0.7% conv.
outdoor fabric by the yard152K/yr +58.5%0.2% conv.
upholstery fabric by the yard250K/yr -13.0%0.1% conv.
outdoor fabric125K/yr +66.7%0.2% conv.
upholstery fabric for chairs112K/yr -18.4%0.1% conv.
outdoor fabric by the yard waterproof49K/yr +42.2%0.2% conv.
fabric for upholstery48K/yr -15.9%0.2% conv.
cotton flannel fabric by the yard47K/yr -12.7%0.8% conv.
lining fabric for sewing38K/yr -4.0%1.3% conv.
blue fabric by the yard34K/yr -4.6%0.3% conv.

All search terms

Top flannel fabric by the yard products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Waterproof Canvas Fabric - 58 Wide 600D Upholstery Polyester Material - Durable Indoor Outdoor Water Resistant Fabric for Furniture Cover Cushion Home Awning Tent (600D Khakil 1 Yard)

TeeLiy$9.284.5★252 rev

Foreate Waterproof Canvas Fabric by The Yard 600D Upholstery Fabric for Chairs 58 Wide Indoor Outdoor Water Resistant Canvas Polyester Material Sewing DIY Cloth 1 Yard Silver Grey

Foreate$13.044.3★512 rev

Feelyou 1 Yard Vintage Orange Floral Upholstery Fabric by The Yard Botanical 3D Printed Fabric for Chairs Pillows Cushions Curtains etc Soft Flannel

Feelyou$12.994.5★89 rev

Thickened Waterproof Canvas Fabric by The Yard 1200D 58 W Outdoor Upholstery Material Heavy Duty Fabric Water Resistant Sewing Material for Chair Patio Cushion Purse Bag 1 Yard Teal

Konelia$14.704.6★177 rev

GeeComfy Waterproof Canvas Fabric by The Yard 58 W 600D Upholstery Polyester Material Indoor Outdoor Water Resistant Fabric for Chair Cushion Furniture Cover Sewing DIY Cloth 1 Yard Khaki

GeeComfy$12.534.2★894 rev

Newest

by launch date

EOVEA - 100% Cotton Flannel Fabric by The Yard Soft Brushed Flannel for Sewing Quilting PJ Blankets & Crafts Warm Breathable Cotton Fabric 42 Inch Wide (White 1 Yard)

EOVEA$10.8558 rev

4mo ago

Waterproof Canvas Fabric - 58 Wide 600D Upholstery Polyester Material - Durable Indoor Outdoor Water Resistant Fabric for Furniture Cover Cushion Home Awning Tent (Khaki 1 Yard)

TeeLiy$7.8551 rev

5mo ago

Waterproof Canvas Fabric by The Yard 58 600D Polyester Cordura Fabric Upholstery Fabric for Indoor Outdoor Chair(Khaki 1 Yard (58x 36)

Kawsird$9.8758 rev

5mo ago

JOSNAAN 59W Cotton Flannel Fabric Super Soft 150GSM Medium Weight Solid Arts & Crafts Quilting Blanket for Sewing(1Yard Natural)

JOSNAAN$9.9350 rev

7mo ago

Flannel Nature Baby Fabric by Springs Sold by The Yard

Springs Creative$12.6741 rev

9mo ago

What buyers say about flannel fabric by the yard

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Good quality and nice true colors”

Advertised Vs Actual Product8%

“Better than I expected”

Value For Money8%

“Excellent value”

Upholstery/Fabric Quality8%

“Beautiful Fabric”

Ease Of Use7%

“Easy to use”

Material Quality6%

“Durable material”

Color5%

“accurate color”

Stitch/Finish/Polish5%

“It holds up well behind stitching”

Soft Feel5%

“It's very soft”

Durability3%

“Durable material”

What buyers complain about

Thickness10%

“It is thicker than average”

Quality-Overall8%

“The quality is not great as it is on the thin side”

Color7%

“Bad color”

Adhesion/Stickiness5%

“Poor adhesion”

Size-Overall5%

“These are small”

Upholstery/Fabric Quality4%

“not upholstery”

Material Quality4%

“This is NOT OUT FOR MATERIAL OR IS BATHING SUIT MATERIAL”

Weight Light3%

“Not medium weight”

Value For Money2%

“it is really expensive”

Advertised Vs Actual Product2%

“the photo is misleading”

Top return reasons

Material Quality25%

Size-Overall22%

Color15%

Thin8%

Advertised Vs Actual Product7%

Value For Money3%

Quality-Overall2%

Display Colors2%

Functionality-Overall2%

Thickness2%

Common questions

Is flannel fabric by the yard profitable to sell on Amazon United States?: The niche generates $137K/yr across 134 tracked products. 1 of 26 products launched in the last 360 days are still selling. 90-day search growth is +2.2%. Flapen's verdict: Worth a look (57/100).
How competitive is the flannel fabric by the yard niche?: 65 brands and 89 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 40% of demand.
What do buyers complain about in flannel fabric by the yard?: Top complaints mined from reviews: Thickness, Quality-Overall, Color. The return rate is 2.0%.
When does demand for flannel fabric by the yard peak?: Demand peaks in May; the busiest month runs 2.1× the quietest.
What does it cost to enter the flannel fabric by the yard niche?: Listings span $4.95–$63.74; the average listing price is $14.73 (sweet spot $15–$100). The average incumbent carries 629 reviews — the moat a new listing must climb.