Flag Charms
FailShoppers spend an estimated $20K a year here, so Flag Charms is a Fail.
- Flapen Score
- 48 / 100Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 4648
- Market size
- $20K/yr84K searches / yr
- 90-day growth
- +12.3%search demand this quarter
- Competition
- 43%top-5 click share · 32 brands · 39 sellers
Flapen Score
Flag Charms against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Flag Charms is stronger. Inside it, weaker.
Market
The Flag Charms market on Amazon at a glance
Shoppers on Amazon United States searched for Flag Charms 84K times last year and spent an estimated $20K. The top 5 brands take 58% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.
- Searches, last 12 months
- 84K
- Growth, 90 days vs prior 90
- +12.3%
- Conversion, latest week
- 2.1%
- Market size, estimated
- $20Ka year
- Top search term
- patriotic charms14K searches a year
02 · Price
A sale here is worth $11.52.
Listings sell for $11.52 on average, from $4.85 to $20.48. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $11.52 that is $0 to $1K a year per listing.
- Average price
- $11.52under the $15 to $100 sweet spot
- Price range
- $4.85–$20.48
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #2,457 within Charms. It carries 271 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 98%
- Out of stock, average day
- 4.3%
- Average rank
- #2,457in Charms
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 271per listing
- Listings tracked
- 40
04 · Newcomers
0 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Flag Charms products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
JIALEEY 29PCS Independence Day Charms Patriotic 4th of July Red White Blue American Flag Charms for Bracelets Necklaces Jewelry Making 29 Styles
- Price
- $5.82
- Rating
- 4.6/5
- Reviews
- 93
- Age
- 1y ago

MARFOREVER 40Pcs/20 Pairs 4th of July Enamel Charms for Jewelry Making
- Price
- $8.98
- Rating
- 4.7/5
- Reviews
- 806
- Age
- 1y ago

SANNIX 110Pcs Independence Day Charms Patriotic Charms 4th of July
- Price
- $13.04
- Rating
- 4.6/5
- Reviews
- 4,469
- Age
- 3y ago

DTOFOOT 60Pcs Patriotic Charms American Flag Charms for Jewelry Making
- Price
- $10.51
- Rating
- 4.7/5
- Reviews
- 257
- Age
- 3mo ago

MARFOREVER Patriotic 4th of July Charms 120 Pcs Independence Day Red White Blue Jewelry Making Charms American Flag Memorial Day Enamel Pendants for Bracelets Necklaces Earrings Craft
- Price
- $12.62
- Rating
- 4.6/5
- Reviews
- 1,758
- Age
- 3y ago
Trending
estimated 90-day click momentum
WOCRAFT 40Pcs/20 Pairs Charms for Jewelry Making Assorted Enamel Charm Pendants for Necklace Earring Bracelet Crafting (Patriotic Charms SN1219)
- Price
- $8.93
- Rating
- 4.7/5
- Reviews
- 32
- Age
- 2mo ago

Kigeli 394 Pcs Patriotic Jewelry Making Charms Gold Letter USA Flag Star
- Price
- $13.01
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 5mo ago

MARFOREVER 120 Pcs Patriotic Red White Blue Star Charms for Jewelry Making
- Price
- $9.96
- Rating
- 4.7/5
- Reviews
- 135
- Age
- 3mo ago

Hicarer 60 Pcs American Flag Charm 250 Anniversary Patriotic Enamel Charm 4th of July Keepsake Flag Heart and Star Keepsake for Independence Day Ornament DIY Home Decoration Jewelry
- Price
- $12.92
- Rating
- 4.7/5
- Reviews
- 79
- Age
- 5y ago

Landical 48 Pcs Patriotic American Flag Charms Pendants for Jewelry Making
- Price
- $17.49
- Rating
- 4.4/5
- Reviews
- 80
- Age
- 3mo ago
Newest
by launch date
WOCRAFT 40Pcs/20 Pairs Charms for Jewelry Making Assorted Enamel Charm Pendants for Necklace Earring Bracelet Crafting (Patriotic Charms SN1219)
- Price
- $8.93
- Rating
- 4.7/5
- Reviews
- 32
- Age
- 2mo ago

DTOFOOT 60Pcs Patriotic Charms American Flag Charms for Jewelry Making
- Price
- $10.51
- Rating
- 4.7/5
- Reviews
- 257
- Age
- 3mo ago

Landical 48 Pcs Patriotic American Flag Charms Pendants for Jewelry Making
- Price
- $17.49
- Rating
- 4.4/5
- Reviews
- 80
- Age
- 3mo ago

MARFOREVER 120 Pcs Patriotic Red White Blue Star Charms for Jewelry Making
- Price
- $9.96
- Rating
- 4.7/5
- Reviews
- 135
- Age
- 3mo ago

Kigeli 394 Pcs Patriotic Jewelry Making Charms Gold Letter USA Flag Star
- Price
- $13.01
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
32 falling
Sellers
39
Est. top-5 brand share
58%
Top 20: 90%
Est. top-5 click share
43%
Top 20: 81%
Open market
37%
- MARFOREVER21%
- SANNIX14%
- JIALEEY10%
- DTOFOOT7%
- BINBE5%
- SUNNYCLUE5%
Demand
Flag Charms search demand
Weekly searches over the year. Pick a range.
Search terms
Top Flag Charms search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- patriotic charms14K/yr
- flag charms17K/yr
- 4th of july charms8K/yr
- patriotic charms for jewelry making10K/yr
- usa charms6K/yr
- 4th of july charms for jewelry making6K/yr
- american flag charm6K/yr
- fourth of july charms3K/yr
- flag charm4K/yr
- flag charms for bracelets8K/yr
Reviews and returns
What reviews say buyers love and hate about Flag Charms
We read the reviews and the return reasons for every product selling here.
“They were larger than I expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Flag Charms questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









