Skip to content

Flag Charms

Fail

Shoppers spend an estimated $20K a year here, so Flag Charms is a Fail.

Flapen Score
48
48 / 100
Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 46
Market size
$20K/yr84K searches / yr
90-day growth
+12.3%search demand this quarter
Competition
43%top-5 click share · 32 brands · 39 sellers

Flapen Score

Flag Charms against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Flag Charms is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flag Charms market on Amazon at a glance

Shoppers on Amazon United States searched for Flag Charms 84K times last year and spent an estimated $20K. The top 5 brands take 58% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
+12.3%
Conversion, latest week
2.1%
Market size, estimated
$20Ka year
Top search term
patriotic charms14K searches a year

02 · Price

A sale here is worth $11.52.

Listings sell for $11.52 on average, from $4.85 to $20.48. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $11.52 that is $0 to $1K a year per listing.

Average price
$11.52under the $15 to $100 sweet spot
Price range
$4.85–$20.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #2,457 within Charms. It carries 271 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
98%
Out of stock, average day
4.3%
Average rank
#2,457in Charms
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
271per listing
Listings tracked
40

04 · Newcomers

0 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Flag Charms products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

32 falling

Sellers

39

Top-5 brand share

58%

Top 20: 90%

Top-5 click share

43%

Top 20: 81%

Open market

37%

  • Brand 121%
  • Brand 214%
  • Brand 310%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Flag Charms search demand

Weekly searches over the year. Pick a range.

5K3KJun '26Jun '26Jul '26Jul '26Jul '26Jul '26Aug '26Aug '26Aug '26Aug '26Aug '26

Search terms

Top Flag Charms search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • patriotic charms14K/yr
  • flag charms17K/yr
  • 4th of july charms8K/yr
  • patriotic charms for jewelry making10K/yr
  • usa charms6K/yr
  • 4th of july charms for jewelry making6K/yr
  • american flag charm6K/yr
  • fourth of july charms3K/yr
  • flag charm4K/yr
  • flag charms for bracelets8K/yr

Reviews and returns

What reviews say buyers love and hate about Flag Charms

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Size-Overall”
1.2%of orders come back
“They were larger than I expected”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Flag Charms questions

Answered from the same tracked data.