flag charms
Worth a lookShows demand growing +117.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+117.2%90-day search growth — must beat 0% to launch
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great281.87avg incumbent reviews — the moat a new listing must climb
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.68avg listing price — sweet spot $15–$100
Price range
Okay$4.85–$20.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$21K$21K/yr · 83K searches
According to Flapen's Amazon United States niche tracking, flag charms is a $21K/yr Amazon United States market (83K searches/yr). The top 5 brands hold 58% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
flag charms market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $23K–$29K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #1,637
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 87%
- Out of stock
- 5.2%
- Avg brand age
- 25 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
32 rising
Sellers
37
Top-5 brand share
58%
Top 20: 92%
Top-5 click share
45%
Top 20: 84%
Open market
37%
- MARFOREVER20%
- SANNIX15%
- JIALEEY10%
- DTOFOOT8%
- SUNNYCLUE5%
- BINBE5%
Top flag charms search terms
- patriotic charms13K/yr
- flag charms16K/yr
- 4th of july charms8K/yr
- patriotic charms for jewelry making10K/yr
- 4th of july charms for jewelry making6K/yr
- usa charms6K/yr
- american flag charm6K/yr
- fourth of july charms3K/yr
- flag charm4K/yr
- flag charms for bracelets8K/yr
Top flag charms products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JIALEEY 29PCS Independence Day Charms Patriotic 4th of July Red White Blue American Flag Charms for Bracelets Necklaces Jewelry Making 29 Styles
JIALEEY$5.834.6★87 rev
MARFOREVER 40Pcs/20 Pairs 4th of July Enamel Charms for Jewelry Making
MARFOREVER$9.004.7★778 rev
SANNIX 110Pcs Independence Day Charms Patriotic Charms 4th of July
SANNIX$13.044.6★4,465 rev
MARFOREVER Patriotic 4th of July Charms 120 Pcs Independence Day Red White Blue Jewelry Making Charms American Flag Memorial Day Enamel Pendants for Bracelets Necklaces Earrings Craft
MARFOREVER$12.634.6★1,735 rev
DTOFOOT 60Pcs Patriotic Charms American Flag Charms for Jewelry Making
DTOFOOT$10.524.7★252 rev
Newest
by launch dateDTOFOOT 60Pcs Patriotic Charms American Flag Charms for Jewelry Making
DTOFOOT$10.52252 rev
Landical 48 Pcs Patriotic American Flag Charms for Jewelry Making Enamel Red White Blue American Flag Veterans Day Jewelry Pendants for Memorial Day Bracelet Necklace Earring Craft Making
Landical$17.6475 rev
MARFOREVER 120 Pcs Patriotic Red White Blue Star Charms for Jewelry Making
MARFOREVER$9.95123 rev
CraftyDream 558 Pcs American Flag Charm Keychains Making Kit Patriotic Charms USA Country Flag Charm Jewelry Making 250 Anniversary 1776-2026 Commemorative Gift 4th of July Party Favor for DIY Crafts
CraftyDream$19.9171 rev
MARFOREVER 40Pcs/20 Pairs 4th of July Enamel Charms for Jewelry Making
MARFOREVER$9.00778 rev
Trending
90-day click momentumLandical 48 Pcs Patriotic American Flag Charms for Jewelry Making Enamel Red White Blue American Flag Veterans Day Jewelry Pendants for Memorial Day Bracelet Necklace Earring Craft Making
Landical$17.644.3★
Hicarer 60 Pcs American Flag Charm 250 Anniversary Patriotic Enamel Charm 4th of July Keepsake Flag Heart and Star Keepsake for Independence Day Ornament DIY Home Decoration Jewelry
Hicarer$12.914.7★
MARFOREVER 120 Pcs Patriotic Red White Blue Star Charms for Jewelry Making
MARFOREVER$9.954.7★
Goldwise 40PCS 4th of July Charms for Jewelry Making Assorted Independence Day Metal Charms for DIY Necklace Bracelet Earring Jewelry Making and Crafting (Red White and Blue)
Goldwise$7.164.6★
DTOFOOT 60Pcs Patriotic Charms American Flag Charms for Jewelry Making
DTOFOOT$10.524.7★
What buyers say about flag charms
What buyers praise and complain about, mined from review topics.What buyers love
“Variety was good”
“good size”
“Exactly what I wanted”
“Great Deal”
“Bright colors”
“I was very pleased that I found a really good gift for him”
“Nice assortment”
“These charms are so pretty and so sparkly”
“in my opinion very elegant”
“Beautiful enamel”
What buyers complain about
“they are tiny”
“The picture is of the 6 that had no matches”
“hard to handle”
“without all the color attention”
“although some of them are not a great design”
“Unusable due to mothball odor”
“Poor value”
Top return reasons
Common questions
- Is flag charms profitable to sell on Amazon United States?
- The niche generates $21K/yr across 39 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +117.2%. Flapen's verdict: Worth a look (57/100).
- How competitive is the flag charms niche?
- 32 brands and 37 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in flag charms?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Ease Of Use. The return rate is 0.9%.
- What does it cost to enter the flag charms niche?
- Listings span $4.85–$20.52; the average listing price is $11.68 (sweet spot $15–$100). The average incumbent carries 282 reviews — the moat a new listing must climb.