Is fish measuring tape profitable to sell on Amazon United States?

The niche generates $74K/yr across 23 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +88.7%. Flapen's verdict: Worth a look (57/100).

How competitive is the fish measuring tape niche?

15 brands and 38 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in fish measuring tape?

Top complaints mined from reviews: Quality-Overall, Durability, Adhesion/Stickiness. The return rate is 0.6%.

When does demand for fish measuring tape peak?

Demand peaks in May–Jun–Jul; the busiest month runs 2.7× the quietest.

What does it cost to enter the fish measuring tape niche?

Listings span $3.82–$26.57; the average listing price is $11.46 (sweet spot $15–$100). The average incumbent carries 5,150 reviews — the moat a new listing must climb.

fish measuring tape

Worth a look

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Growth

Great+88.7%

90-day search growth — must beat 0% to launch

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Price range

Good$3.82–$26.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$11.46

avg listing price — sweet spot $15–$100

Review moat

Bad5,149.61

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$74K

$74K/yr · 97K searches

According to Flapen's Amazon United States niche tracking, fish measuring tape is a $74K/yr Amazon United States market (97K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 57/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

fish measuring tape market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $69K–$92K; units × avg price
Conversion rate: 6.7%
Avg BSR: #96
Page quality: 0%
Prime: 100%
Sponsored: 70%
Out of stock: 3.9%
Avg brand age: 47 months
Avg seller age: 174 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

20%

GDMINLO27%
Rapala19%
SF12%
Quik Measure Pro9%
SAMSFX7%
Fish Rulers6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +88.7% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.7×

Open Trend

Top fish measuring tape search terms

fish measuring tape33K/yr +89.6%6.5% conv.
fishing tape measure29K/yr +82.0%6.7% conv.
fishing measuring tape21K/yr +86.5%6.1% conv.
fish tape measure14K/yr +106.2%7.1% conv.

All search terms

Top fish measuring tape products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GDMINLO Soft Tape Measure Retractable Measuring for Body Fabric Sewing Tailor Cloth Knitting Craft Weight Loss Measurements Retractable Black Double Scales Rulers 1 Pack

GDMINLO$4.114.4★12,454 rev

Rapala Retractable Ruler 60 Compact and Durable Measuring Tool for Anglers Convenient Folding Design with Easy-to-Read Markings for Accurate Fish Measurements

Rapala$23.454.7★1,171 rev

SF Fly Fishing Zinger Retractor with Retractable Measuring Tape Style for Anglers Tools and Gears Holder Combo Black

SF$7.523.7★96 rev

Quik Measure Pro$10.134.6★1,055 rev

Fish Rulers Roll-up & Slap-on Premium Fishing Tape Measure - Easy-to-Read Catch and Release Fish Measuring Device for Boat & Kayak Accessories - Compact & Extendable Fish Ruler (Black - 24 Inches)

Fish Rulers$19.394.5★64 rev

Newest

by launch date

53in Fish Ruler Waterproof Fish Measuring Tape Portable Fishing Ruler with Bump Board Fishing Measurement Tool for Boat Kayak Coolers Yacht and Workbench

NVAAV$17.2243 rev

8mo ago

SF Fly Fishing Zinger Retractor with Retractable Measuring Tape Style for Anglers Tools and Gears Holder Combo #1 Pcs Peacock Blue

SF$7.0796 rev

8mo ago

RALERA Fillet Knife Set for Beginner Fishing Pliers Precisely Fish Measuring Tape Non Slip Grip Fishing Knife Saltwater Fishing Accessories Great Value Fishing Tackle (9pc Fishing Tool kit)

RALERA$26.5738 rev

9mo ago

Fish Rulers Roll-up & Slap-on Premium Fishing Tape Measure - Easy-to-Read Catch and Release Fish Measuring Device for Boat & Kayak Accessories - Compact & Extendable Fish Ruler (Black - 24 Inches)

Fish Rulers$19.3964 rev

1y ago

4 Pack Tape Measure Retractable Measuring for Body Fabric Sewing Tailor Cloth Knitting Craft Measurements 60-Inch Soft Measuring Tape Double Scales Rulers for Body Weight

Tesdluy$4.00650 rev

1y ago

What buyers say about fish measuring tape

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use15%

“easy to operate”

Quality-Overall13%

“Good quality, I purchased the color white”

Value For Money12%

“Great value”

Advertised Vs Actual Product12%

“As advertised”

Size-Overall9%

“Great size”

Portability4%

“easy to carry”

Durability3%

“it hasnt broken”

Material Quality3%

“The material appears quite durable”

Weight Light3%

“Nice little tape measure light weight and flexible”

Efficiency2%

“Effective”

What buyers complain about

Quality-Overall16%

“Inaccurate and Poor Quality”

Durability12%

“Broke relatively quickly”

Adhesion/Stickiness9%

“Poor adhesive”

Size-Overall9%

“Way to small”

Measurement/Reading Accuracy5%

“However, the accuracy isn't completely spot on”

Value For Money4%

“Not worth it”

Ease Of Use3%

“Awful for any other usage”

Strength3%

“I feel it will break easily”

Display-Overall2%

“the screen is half blank”

Advertised Vs Actual Product2%

“It wasn't as described”

Top return reasons

Size-Overall29%

Value For Money10%

Advertised Vs Actual Product8%

Functionality-Overall7%

Measurement/Reading Accuracy7%

Quality-Overall5%

Adhesion/Stickiness5%

Defective Material/Parts5%