Fish Charms
MaybeThe average product has only 80 reviews. But shoppers spend an estimated $65K a year here, so Fish Charms is a Maybe.
- Flapen Score
- 62 / 100Top 2% of 4,656 Arts, Crafts & Sewing niches · +16 vs the category median of 4662
- Market size
- $65K/yr188K searches / yr
- 90-day growth
- +84.1%search demand this quarter
- Competition
- 43%top-5 click share · 26 brands · 29 sellers
Flapen Score
Fish Charms against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Fish Charms is stronger. Inside it, weaker.
Market
The Fish Charms market on Amazon at a glance
Shoppers on Amazon United States searched for Fish Charms 188K times last year and spent an estimated $65K. The top 5 brands take 57% of clicks. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +84.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.
- Searches, last 12 months
- 188K
- Growth, 90 days vs prior 90
- +84.1%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $65Ka year
- Top search term
- fish charms73K searches a year
02 · Price
A sale here is worth $13.05.
Listings sell for $13.05 on average, from $5.78 to $51.08. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $13.05 that is $0 to $1K a year per listing.
- Average price
- $13.05under the $15 to $100 sweet spot
- Price range
- $5.78–$51.08
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #1,736 within Charms. It carries 80 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 97%
- Out of stock, average day
- 0.2%
- Average rank
- #1,736in Charms
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 80per listing
- Listings tracked
- 36
04 · Newcomers
0 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 15
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Fish Charms products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 falling
Sellers
29
Top-5 brand share
57%
Top 20: 93%
Top-5 click share
43%
Top 20: 81%
Open market
38%
- Brand 124%
- Brand 210%
- Brand 38%
- Brand 48%
- Brand 57%
- Brand 65%
Demand
Fish Charms search demand
Weekly searches over the year. Pick a range.
Search terms
Top Fish Charms search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fish charms73K/yr
- fish charm52K/yr
- fish charms for jewelry making39K/yr
- gold fish charm10K/yr
- sardine charm7K/yr
- fishing charms6K/yr
Reviews and returns
What reviews say buyers love and hate about Fish Charms
We read the reviews and the return reasons for every product selling here.
“I was worried that the pendant was too big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fish Charms questions
Answered from the same tracked data.