Fish Charms
MaybeThe average product has only 80 reviews. But shoppers spend an estimated $65K a year here, so Fish Charms is a Maybe.
- Flapen Score
- 62 / 100Top 2% of 4,656 Arts, Crafts & Sewing niches · +16 vs the category median of 4662
- Market size
- $65K/yr188K searches / yr
- 90-day growth
- +84.1%search demand this quarter
- Competition
- 43%top-5 click share · 26 brands · 29 sellers
Flapen Score
Fish Charms against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Fish Charms is stronger. Inside it, weaker.
Market
The Fish Charms market on Amazon at a glance
Shoppers on Amazon United States searched for Fish Charms 188K times last year and spent an estimated $65K. The top 5 brands take 57% of clicks. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +84.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.
- Searches, last 12 months
- 188K
- Growth, 90 days vs prior 90
- +84.1%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $65Ka year
- Top search term
- fish charms73K searches a year
02 · Price
A sale here is worth $13.05.
Listings sell for $13.05 on average, from $5.78 to $51.08. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $13.05 that is $0 to $1K a year per listing.
- Average price
- $13.05under the $15 to $100 sweet spot
- Price range
- $5.78–$51.08
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #1,736 within Charms. It carries 80 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 97%
- Out of stock, average day
- 0.2%
- Average rank
- #1,736in Charms
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 80per listing
- Listings tracked
- 36
04 · Newcomers
0 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 15
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Fish Charms products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Coiris Gold Fish Charm Pendant 3D Sea Animal DIY Bracelet Necklace Earrings Beading and Jewelry Making Decorations
- Price
- $8.74
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 10mo ago

Bestewelry 20Pcs Enamel Fish Charms Pendants Golden Mosaic Fish Charms Lovely Flat Back Ocean Animal Charm for DIY Necklace Earrings Bracelets Crafts Jewelry Making 10 Colors
- Price
- $9.18
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 2y ago

BENECREAT 8Pcs 18K Gold Plated Brass Fish Charms 25.5x7x4mm Sea Animal Fish Shaped Pendants for DIY Bracelet Necklace Earrings Jewelry Making Hole: 3.2mm
- Price
- $15.61
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 1y ago

PH PandaHall 12 Colors Porcelain Fish Charms 24pcs Fish Shaped Pendants Ceramic Animal Pendants Lucky Charms with Brass Findings for DIY Necklace Holiday Gifts Party Decor Jewelry Making Supplies
- Price
- $13.48
- Rating
- 3.9/5
- Reviews
- 16
- Age
- 10mo ago

DELORIGIN 12Pcs Natural Gemstone Fish Charms Colorful Fish Pendants with Brass Jump Rings Fishes Spacer Beads for Jewelry Making Bracelet Necklace DIY Crafts Handmade Gift
- Price
- $17.44
- Rating
- 4.5/5
- Reviews
- 7
- Age
- 7mo ago
Trending
estimated 90-day click momentum
PH PandaHall 120pcs Shell Charms 6 Styles Spiral Seashells Craft Charms Cowrie Sea Shells Pendant Natural Shell Charm Conch Shells with Loop Bail for Halloween Earrings Summer Beach Jewelry Making
- Price
- $9.90
- Rating
- 4.5/5
- Reviews
- 236
- Age
- 2y ago

Coiris Gold Fish Charm Pendant 3D Sea Animal DIY Bracelet Necklace Earrings Beading and Jewelry Making Decorations
- Price
- $8.53
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 10mo ago

COGCHARGER Gold Fish Charms for Jewelry Making 6Pcs
- Price
- $14.67
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

Yooqferno 30Pcs Fish Charms Colorful Enamel Fish Charms 5 Color Ocean Animal Charm Pendant Blue Pink Red Purple for Jewelry Making Necklace Bracelet Keychain Dangle Earring DIY Craft Bag Purse Pendant 238mm
- Price
- $10.18
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

FASHEWELRY 10Pcs 18K Gold Plated Fish Charms Cubic Zirconia Fishing Eyes Charm Brass Golden Carp Charms Sparkling Micro Pave CZ Pendants for Bracelet Necklace Jewelry Making Festival Gift
- Price
- $15.06
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 1y ago
Newest
by launch date
COGCHARGER Ceramic Fish Charms for Jewelry Making 16Pcs
- Price
- $9.84
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 4mo ago

COGCHARGER Ceramic Fish Charms for Jewelry Making 10Pcs
- Price
- $9.92
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 4mo ago

Beadthoven 10Pcs 5 Colors Brass Enamel Fish Charms Handmade Colorful Small Fish Charms Cute Summer Ocean Sea Animals Pendants for Jewelry Making DIY Necklace Earrings Bracelets
- Price
- $16.52
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago

COGCHARGER Gold Fish Charms for Jewelry Making 6Pcs
- Price
- $14.67
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

Fishing Beads KLFHS 90PCS Sea Glass for Crafts Unique Fish Charms Beads for DIY Ocean Themed Jewelry Making Bracelet Necklace Earring Phone Strap Keychain(Mixed Color)
- Price
- $8.47
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 falling
Sellers
29
Est. top-5 brand share
57%
Top 20: 93%
Est. top-5 click share
43%
Top 20: 81%
Open market
38%
- Coiris24%
- PH PandaHall10%
- COGCHARGER8%
- Bestewelry8%
- BENECREAT7%
- DELORIGIN5%
Demand
Fish Charms search demand
Weekly searches over the year. Pick a range.
Search terms
Top Fish Charms search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fish charms73K/yr
- fish charm52K/yr
- fish charms for jewelry making39K/yr
- gold fish charm10K/yr
- sardine charm7K/yr
- fishing charms6K/yr
Reviews and returns
What reviews say buyers love and hate about Fish Charms
We read the reviews and the return reasons for every product selling here.
“I was worried that the pendant was too big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fish Charms questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









