Fireproof Insulation

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $120K a year.

Searches, last 12 months

176K

Growth, 90 days vs prior 90

-14.2%

Conversion, latest week

1.9%

Market size, estimated

$120Ka year

Peak month

November2.0× the quietest month

Top search term

ceramic fiber blanket17K searches a year

Listings sell for $35.58 on average, from $9.78 to $133.36. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $35.58 that is $18K to $27K a year per listing.

Average price

$35.58inside the $15 to $100 sweet spot

Price range

$9.78–$133.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

$18K–$27K

Returns

2.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #84 within Ceramics & Pottery. It carries 404 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

93%

Out of stock, average day

0.0%

Average rank

#84in Ceramics & Pottery

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

404per listing

Listings tracked

28

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months