fireplace insulation
Skip itSoft demand (-79.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$19.87avg listing price — sweet spot $15–$100
Price range
Great$9.91–$33.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good888avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.6%return rate — above 5% kills the launch gate
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad$28K$28K/yr · 28K searches
Growth
Bad-79.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, fireplace insulation is a $28K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
fireplace insulation market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $30K–$40K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #217
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 73%
- Out of stock
- 0.0%
- Avg brand age
- 55 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
17
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
14%
- Cedolio23%
- RUTLAND PRODUCTS22%
- whumsdog14%
- Midwest Hearth11%
- Lynn Manufacturing9%
- MEECO'S RED DEVIL8%
- Open — no brand owns it (3 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 82 weeks — -79.7% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 11.7×
Top fireplace insulation search terms
- fireplace insulation20K/yr
- chimney insulation4K/yr
- fireplace insert insulation4K/yr
Top fireplace insulation products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rutland Fireplace Insert Insulation Fiberglass Strip Self-Adhesive 1-1/2 x 10 Roll White-Yellow High Temperature Fiberglass Gasketing for Sealing Insert Flange & Masonry Walls
RUTLAND PRODUCTS$16.004.3★1,159 rev
24 x12x1 (Thick) Ceramic Fiber Blanket Fireproof Insulation Baffle Rated to 2400F High-Temperature Resistance for Oven Stoves Kilns Forges
Cedolio$14.424.7★1,301 rev
Magnetic Fireplace Blanket for Heat Loss Indoor Fireplace Covers Keep Drafts Out Stops Heat Loss Fireplace Draft Stopper with Built-in 12 Strong Magnet for Iron Fireplace Frame Fireplace Screen 39x32
whumsdog$22.324.7★3,332 rev
Midwest Hearth Fireplace Insert Insulation Strip 1-1/2 x 10 Roll with Self-Adhesive Backing | Dark Brown Fiberglass 225F Rated | Seals Gap Between Insert Flange and Masonry
Midwest Hearth$15.314.4★213 rev
Meecos Red Devil 1105 Fireplace Insert Insulation - Fiberglass Strip (10 ft x 1.5 in) with Pressure-Sensitive Adhesive Backing - Made in The USA
MEECO'S RED DEVIL$20.034.2★498 rev
Newest
by launch date
MMasters 24*8*1 Ceramic Fiber Insulation Blanket Fireproof & Heat Resistant Up to 2700F Ideal for Wood Stove Baffle Fireplaces Kilns Forges Pizza Ovens and More
Molten Masters$9.91129 rev
Lyrufexon Ceramic Fiber Insulation 24x15.7x1 Thick 2600F Fireproof Insulation Blanket for Wood Stove Baffle Fireplace Pellet Stove Chimney Furnace Boiler Pizza Ovens and Forge
Lyrufexon$13.72719 rev
Magnetic Fireplace Blanket for Heat Loss Indoor Fireplace Covers Keep Drafts Out Stops Heat Loss Fireplace Draft Stopper with Built-in 12 Strong Magnet for Iron Fireplace Frame Fireplace Screen 39x32
whumsdog$22.323,332 rev
32 x24 x1 (Thick) Ceramic Fiber Blanket Fireproof Insulation Baffle Rated to 2400F High-Temperature Resistance for Oven Stoves Kilns Forges
Cedolio$28.791,301 rev
24 x12x1 (Thick) Ceramic Fiber Blanket Fireproof Insulation Baffle Rated to 2400F High-Temperature Resistance for Oven Stoves Kilns Forges
Cedolio$14.421,301 rev
Trending
90-day click momentumLyrufexon Ceramic Fiber Insulation 24x15.7x1 Thick 2600F Fireproof Insulation Blanket for Wood Stove Baffle Fireplace Pellet Stove Chimney Furnace Boiler Pizza Ovens and Forge
Lyrufexon$13.724.6★
Glass Fireplace Door Insert Fiberglass Insulation Sealing Kit Black 10 Feet Long
RCK Sales$15.884.4★
Lynn Manufacturing Strip Ceramic Fiber Alternative Blanket 2200F Rated 2 x 1 x 150 High Temperature Gasketing for Boiler Wood Stove Pellet Stove Furnace Kiln Forge 9500
Lynn Manufacturing$28.414.5★
32 x24 x1 (Thick) Ceramic Fiber Blanket Fireproof Insulation Baffle Rated to 2400F High-Temperature Resistance for Oven Stoves Kilns Forges
Cedolio$28.794.7★
MMasters 24*8*1 Ceramic Fiber Insulation Blanket Fireproof & Heat Resistant Up to 2700F Ideal for Wood Stove Baffle Fireplaces Kilns Forges Pizza Ovens and More
Molten Masters$9.914.6★
What buyers say about fireplace insulation
What buyers praise and complain about, mined from review topics.What buyers love
“As advertised”
“Great fit”
“Magnets stayed on now for over a year”
“Works perfect looks good”
“Good Product - No Issues”
“Easy to use Similar Material”
“Good value for your money”
“It was easy to use attached well”
“Easy to use”
“This was the perfect thickness”
What buyers complain about
“The tile in front is cold”
“More dense and doesnt fall apart as easily”
“Falls apart in your hand”
“Very poor quality”
“the adhesive didn't work well at all”
“Wrong Dimensions”
“Very difficult to use rigidiser”
“Backing missing on stretches of the product”
“not worth replacing it”
“having to hold the insulation in place made reinstalling the fireplace insert harder than it had to be”
Top return reasons
Common questions
- Is fireplace insulation profitable to sell on Amazon United States?
- The niche generates $28K/yr across 11 tracked products. 90-day search growth is -79.7%. Flapen's verdict: Skip it (33/100).
- How competitive is the fireplace insulation niche?
- 9 brands and 17 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in fireplace insulation?
- Top complaints mined from reviews: Heating, Thickness, Durability. The return rate is 4.6%.
- When does demand for fireplace insulation peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 11.7× the quietest.
- What does it cost to enter the fireplace insulation niche?
- Listings span $9.91–$33.81; the average listing price is $19.87 (sweet spot $15–$100). The average incumbent carries 888 reviews — the moat a new listing must climb.