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Fireplace Insulation

Fail

Shoppers spend an estimated $8K a year here, so Fireplace Insulation is a Fail.

Flapen Score
35
35 / 100
Ranks 4,156 of 4,656 Arts, Crafts & Sewing niches · −11 vs the category median of 46
Market size
$8K/yr28K searches / yr
90-day growth
+25.2%search demand this quarter
Competition
77%top-5 click share · 11 brands · 19 sellers

Flapen Score

Fireplace Insulation against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Fireplace Insulation is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fireplace Insulation market on Amazon at a glance

Shoppers on Amazon United States searched for Fireplace Insulation 28K times last year and spent an estimated $8K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
+25.2%
Conversion, latest week
1.5%
Market size, estimated
$8Ka year
Peak month
January11.7× the quietest month
Top search term
fireplace insulation20K searches a year

02 · Price

A sale here is worth $18.40.

Listings sell for $18.40 on average, from $9.88 to $28.89. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $18.40 that is $0 to $2K a year per listing.

Average price
$18.40inside the $15 to $100 sweet spot
Price range
$9.88–$28.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #207 within Ceramics & Pottery. It carries 858 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#207in Ceramics & Pottery
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
858per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Fireplace Insulation products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.

$0$757$2K$2K$3K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

19

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

77%

Top 20: 100%

Open market

15%

  • RUTLAND PRODUCTS25%
  • Cedolio20%
  • whumsdog15%
  • Midwest Hearth14%
  • Molten Masters6%
  • MEECO'S RED DEVIL5%
  • Open — no brand owns it (5 brands, 15%)

Demand

Fireplace Insulation search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJulAug

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 11.7×

Search terms

Top Fireplace Insulation search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fireplace insulation20K/yr
  • chimney insulation4K/yr
  • fireplace insert insulation4K/yr

Reviews and returns

What reviews say buyers love and hate about Fireplace Insulation

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Size-Overall”
4.9%of orders come back
“Wrong Dimensions”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Fireplace Insulation questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data