Fireplace Insulation
FailShoppers spend an estimated $8K a year here, so Fireplace Insulation is a Fail.
- Flapen Score
- 35 / 100Ranks 4,156 of 4,656 Arts, Crafts & Sewing niches · −11 vs the category median of 4635
- Market size
- $8K/yr28K searches / yr
- 90-day growth
- +25.2%search demand this quarter
- Competition
- 77%top-5 click share · 11 brands · 19 sellers
Flapen Score
Fireplace Insulation against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Fireplace Insulation is stronger. Inside it, weaker.
Market
The Fireplace Insulation market on Amazon at a glance
Shoppers on Amazon United States searched for Fireplace Insulation 28K times last year and spent an estimated $8K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.
- Searches, last 12 months
- 28K
- Growth, 90 days vs prior 90
- +25.2%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $8Ka year
- Peak month
- January11.7× the quietest month
- Top search term
- fireplace insulation20K searches a year
02 · Price
A sale here is worth $18.40.
Listings sell for $18.40 on average, from $9.88 to $28.89. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $18.40 that is $0 to $2K a year per listing.
- Average price
- $18.40inside the $15 to $100 sweet spot
- Price range
- $9.88–$28.89
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 4.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #207 within Ceramics & Pottery. It carries 858 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 92%
- Out of stock, average day
- 0.0%
- Average rank
- #207in Ceramics & Pottery
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 858per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Fireplace Insulation products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Rutland Fireplace Insert Insulation Fiberglass Strip Self-Adhesive 1-1/2 x 10 Roll White-Yellow High Temperature Fiberglass Gasketing for Sealing Insert Flange & Masonry Walls
- Price
- $16.03
- Rating
- 4.3/5
- Reviews
- 1,163
- Age
- 19y ago

Cedolio 24 x12x1 (Thick) Ceramic Fiber Blanket Fireproof Insulation
- Price
- $14.53
- Rating
- 4.7/5
- Reviews
- 1,337
- Age
- 5y ago

Magnetic Fireplace Cover 39x32 Fireplace Draft Stopper Blocker Indoor
- Price
- $21.95
- Rating
- 4.6/5
- Reviews
- 3,444
- Age
- 4y ago

Midwest Hearth Fireplace Insert Insulation Strip 1-1/2x10ft Self-Adhesive
- Price
- $15.41
- Rating
- 4.3/5
- Reviews
- 218
- Age
- 8y ago

MMasters Ceramic Fiber Insulation Blanket for Fireproof Heat Protection
- Price
- $9.88
- Rating
- 4.6/5
- Reviews
- 138
- Age
- 1y ago
Trending
estimated 90-day click momentum
Protalwell Wood Stove Door Gasket 3/4 Grey Color Length 72
- Price
- $13.77
- Rating
- 4.6/5
- Reviews
- 358
- Age
- 4y ago

Magnetic Fireplace Draft Cover Fireplace Blocker Blanket Save Energy Indoor Fireplace Draft Stopper for Winter Heat Loss and Summer Cooling Fireplace Insulation Cover for Iron Frame 36 x 30
- Price
- $22.09
- Rating
- 4.5/5
- Reviews
- 518
- Age
- 2y ago

MMasters Ceramic Fiber Insulation Blanket for Fireproof Heat Protection
- Price
- $9.88
- Rating
- 4.6/5
- Reviews
- 138
- Age
- 1y ago

Rutland Fireplace Insert Insulation Fiberglass Strip Self-Adhesive 1-1/2 x 10 Roll White-Yellow High Temperature Fiberglass Gasketing for Sealing Insert Flange & Masonry Walls
- Price
- $16.03
- Rating
- 4.3/5
- Reviews
- 1,163
- Age
- 19y ago

Lyrufexon Ceramic Fiber Insulation Blanket 24x15.7x1 Thick
- Price
- $13.67
- Rating
- 4.6/5
- Reviews
- 757
- Age
- 2y ago
Newest
by launch date
MMasters Ceramic Fiber Insulation Blanket for Fireproof Heat Protection
- Price
- $9.88
- Rating
- 4.6/5
- Reviews
- 138
- Age
- 1y ago

Lyrufexon Ceramic Fiber Insulation Blanket 24x15.7x1 Thick
- Price
- $13.67
- Rating
- 4.6/5
- Reviews
- 757
- Age
- 2y ago

Magnetic Fireplace Draft Cover Fireplace Blocker Blanket Save Energy Indoor Fireplace Draft Stopper for Winter Heat Loss and Summer Cooling Fireplace Insulation Cover for Iron Frame 36 x 30
- Price
- $22.09
- Rating
- 4.5/5
- Reviews
- 518
- Age
- 2y ago

Magnetic Fireplace Cover 39x32 Fireplace Draft Stopper Blocker Indoor
- Price
- $21.95
- Rating
- 4.6/5
- Reviews
- 3,444
- Age
- 4y ago

Protalwell Wood Stove Door Gasket 3/4 Grey Color Length 72
- Price
- $13.77
- Rating
- 4.6/5
- Reviews
- 358
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
19
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
15%
- RUTLAND PRODUCTS25%
- Cedolio20%
- whumsdog15%
- Midwest Hearth14%
- Molten Masters6%
- MEECO'S RED DEVIL5%
- Open — no brand owns it (5 brands, 15%)
Demand
Fireplace Insulation search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 11.7×
Search terms
Top Fireplace Insulation search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fireplace insulation20K/yr
- chimney insulation4K/yr
- fireplace insert insulation4K/yr
Reviews and returns
What reviews say buyers love and hate about Fireplace Insulation
We read the reviews and the return reasons for every product selling here.
“Wrong Dimensions”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fireplace Insulation questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









