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Felting Needles

Maybe

An estimated 1.0% of orders come back. But demand is soft, at -25.3% this quarter, so Felting Needles is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 4,656 Arts, Crafts & Sewing niches · +6 vs the category median of 46
Market size
$296K/yr312K searches / yr
90-day growth
-25.3%search demand this quarter
Competition
50%top-5 click share · 15 brands · 48 sellers

Flapen Score

Felting Needles against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Felting Needles is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Felting Needles market on Amazon at a glance

Shoppers on Amazon United States searched for Felting Needles 312K times last year and spent an estimated $296K. The top 5 brands take 76% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 312K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $296K a year.

Searches, last 12 months
312K
Growth, 90 days vs prior 90
-25.3%
Conversion, latest week
8.3%
Market size, estimated
$296Ka year
Peak month
December2.1× the quietest month
Top search term
felting needles121K searches a year

02 · Price

A sale here is worth $11.36.

Listings sell for $11.36 on average, from $4.07 to $26.33. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $11.36 that is $9K to $11K a year per listing.

Average price
$11.36under the $15 to $100 sweet spot
Price range
$4.07–$26.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
$9K–$11K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #230 within Needlework. It carries 1,231 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#230in Needlework
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
1,231per listing
Listings tracked
29

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Felting Needles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

48

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

50%

Top 20: 90%

Open market

20%

  • Brand 127%
  • Brand 216%
  • Brand 312%
  • Brand 411%
  • Brand 510%
  • Brand 64%

Demand

Felting Needles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Felting Needles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • felting needles121K/yr
  • needle felting tools43K/yr
  • felting needle40K/yr
  • needle felting needles27K/yr
  • felting tools21K/yr
  • felt needle14K/yr
  • felting needles set7K/yr
  • wool felting needles7K/yr
  • needle felting tool7K/yr
  • felting tool6K/yr

Reviews and returns

What reviews say buyers love and hate about Felting Needles

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Durability”
1.0%of orders come back
“The durability is terrible”
A buyer, on “Durability”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Felting Needles questions

Answered from the same tracked data.