Is felting needles profitable to sell on Amazon United States?

The niche generates $296K/yr across 29 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -25.3%. Flapen's verdict: Worth a look (52/100).

How competitive is the felting needles niche?

15 brands and 48 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in felting needles?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.0%.

When does demand for felting needles peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the felting needles niche?

Listings span $4.07–$26.33; the average listing price is $11.36 (sweet spot $15–$100). The average incumbent carries 1,231 reviews — the moat a new listing must climb.

felting needles

Worth a look

Shows low returns (1.0%), but soft demand (-25.3% this quarter) keeps it on the watch list.

Returns

Great1.0%

return rate — above 5% kills the launch gate

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,231.38

avg incumbent reviews — the moat a new listing must climb

Market size

Good$296K

$296K/yr · 312K searches

Price range

Good$4.07–$26.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Avg price

Okay$11.36

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-25.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, felting needles is a $296K/yr Amazon United States market (312K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

felting needles market data

Units sold / yr: 25K–30K; avg 750–1,000/product
Revenue / yr: $284K–$341K; units × avg price
Conversion rate: 8.3%
Avg BSR: #230
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 1.4%
Avg brand age: 38 months
Avg seller age: 155 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

50%

Top 20: 90%

Open market

20%

Mayboos27%
IMZAY16%
Desert Breeze Distributing12%
Phinus11%
Yizzvb10%
SOCNITC4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -25.3% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×

Open Trend

Top felting needles search terms

felting needles121K/yr -30.5%8.6% conv.
needle felting tools43K/yr -14.2%4.5% conv.
felting needle40K/yr -19.7%8.1% conv.
needle felting needles27K/yr -29.0%7.6% conv.
felting tools21K/yr -29.6%3.3% conv.
felt needle14K/yr -10.4%5.4% conv.
felting needles set7K/yr -17.2%8.2% conv.
wool felting needles7K/yr -29.0%7.7% conv.
needle felting tool7K/yr -35.9%5.6% conv.
felting tool6K/yr -37.6%5.9% conv.

All search terms

Top felting needles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mayboos 74 Pcs Needles Wool Felting Needles Tools Needle Felting Supplies Felting Tools Needle Felting Tool with 3 Sizes Felting Needles for Beginner Professional

Mayboos$9.784.6★1,632 rev

IMZAY Needle Felting Tools Needle Felting Supplies Needle Felting Kit with 3 Size 30 Pcs Needles Felting Needles Wooden Handle Finger Cots Perfect for DIY Felting Wool Projects

IMZAY$8.994.6★2,249 rev

Phinus Needle Felting Ket Needle Felting Supplies with 30pcs 3 Sizes Wool Felting Needles Wooden Handle Fingercots Storage Box Felting Needle Tools for Beginner & Professional DIY Felting Crafts

Phinus$7.114.5★37 rev

Precision Felting Needles High Carbon Steel Fiber Arts Tools for Needle Felting Kits and Wool Sculptures | Felt and Fiber Arts Supplies for Beginners & Pros Made in Germany Packaged in USA

Desert Breeze Distributing$23.484.8★1,869 rev

Yizzvb 30 PCS Needle Felting Needles 3 Sizes Wool Felting Needles Needle Felting Tools Supplies Kit with Storage Box for DIY Wool Felting Crafts

Yizzvb$6.314.5★90 rev

Newest

by launch date

Phinus Needle Felting Ket Needle Felting Supplies with 30pcs 3 Sizes Wool Felting Needles Wooden Handle Fingercots Storage Box Felting Needle Tools for Beginner & Professional DIY Felting Crafts

Phinus$7.1137 rev

5mo ago

Teyva Daily 6 Pcs Bait Rigging Needles Stainless Steel Fishing Needle Threader for Saltwater Freshwater Fishing Bait Needles Rigging Live Soft Plastic Baits(6 Inches)

Teyva Daily$16.630 rev

6mo ago

Yizzvb 30 PCS Needle Felting Needles 3 Sizes Wool Felting Needles Needle Felting Tools Supplies Kit with Storage Box for DIY Wool Felting Crafts

Yizzvb$6.3190 rev

1y ago

QMNNMA Needle Felting Needles 100Pcs Wool Felting Needles Needle Felting Tools Set with 2 Single Wooden Handle Storage Box Fingercots for Wool Projects(M)

QMNNMA$7.03100 rev

1y ago

Yizzvb Felting Needles Needle Felting Tools Needle Felting Kit Wool Felting Supplies with 40 Pcs Needle Felting Needles Wooden Handle and Storage Box for Felting Wool Projects

Yizzvb$6.5852 rev

2y ago

What buyers say about felting needles

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Fantastic Felting Tool Set”

Value For Money15%

“Well worth it”

Advertised Vs Actual Product13%

“As advertised”

Ease Of Use6%

“Easy to use”

Handle Quality6%

“the handles are smooth”

Strength4%

“Sturdy”

Size-Overall4%

“Cute multi-sized set”

Durability3%

“very durable”

Gifting Purpose2%

“Gift”

Material Quality2%

“Feels like its a good material”

What buyers complain about

Durability23%

“The durability is terrible”

Quality-Overall14%

“the overall effect of these is low quality”

Size-Overall11%

“do not fit”

Strength9%

“Break easily”

Thickness5%

“The needle size is WAY too thick”

Instructions/User Manual/Troubleshooting3%

“No instructions included”

Color2%

“Cons: 1. The needles leave a black tinge on the felting surface which is bad when using a light color”

Smell1%

“Smells horrible”

Color Fading/Discoloration1%

“covered in a grease that discolored my project even after wiping them off”

Defective Material/Parts1%

“It seems not to work”

Top return reasons

Size-Overall38%

Defective Material/Parts10%

Advertised Vs Actual Product8%

Durability7%

Value For Money6%

Functionality-Overall6%

Quality-Overall5%

Material Quality5%

Thickness3%

Strength2%

Common questions

Is felting needles profitable to sell on Amazon United States?: The niche generates $296K/yr across 29 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -25.3%. Flapen's verdict: Worth a look (52/100).
How competitive is the felting needles niche?: 15 brands and 48 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in felting needles?: Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.0%.
When does demand for felting needles peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the felting needles niche?: Listings span $4.07–$26.33; the average listing price is $11.36 (sweet spot $15–$100). The average incumbent carries 1,231 reviews — the moat a new listing must climb.