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44

felt scissors

Skip it

A small market ($66K/yr) — this niche doesn't clear our bar today.

Market size 16Growth 22Conversion 85Competition 57Returns 97Price range 72Avg price 65Brand share 16Review moat 26Quality gap 23

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great9.4%

search→purchase rate — share of searches ending in a sale

Price range

Good$5.91–$38.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.85

avg listing price — sweet spot $15–$100

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,946.89

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.4%

90-day search growth — must beat 0% to launch

Market size

Bad$66K

$66K/yr · 50K searches

Brand share

Bad94%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, felt scissors is a $66K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Dec. Verdict: Skip it — 44/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

felt scissors market data

Units sold / yr
4K–5K
avg 0–100/product
Revenue / yr
$55K–$69K
units × avg price
Conversion rate
9.4%
Avg BSR
#371
Page quality
0%
Prime
100%
Sponsored
89%
Out of stock
5.0%
Avg brand age
50 months
Avg seller age
153 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

84

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

51%

Top 20: 87%

Open market

5%

  • SINGER84%
  • Asdirne5%
  • Fiskars2%
  • BoFuYuan1%
  • Gingher1%
  • LIVINGO1%
  • Open — no brand owns it (6 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.4% search growth over the last 90 days.
2K1KPrime Day '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Top felt scissors search terms

  • singer scissors23K/yr
  • sewing scissors set9K/yr
  • singer scissors for fabric cutting4K/yr
  • singer sewing scissors5K/yr
  • singer fabric scissors4K/yr
  • craft shears4K/yr
All search terms

Top felt scissors products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$4K9%$6K12%$8K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about felt scissors

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Reasonable price for quality”

Value For Money12%

“Excellent value”

Sharpness8%

“Nice and sharp”

Ease Of Use8%

“Easy to work with”

Size-Overall7%

“Like the different sizes”

Advertised Vs Actual Product6%

“Functions perfectly as advertised”

Comfort-Overall4%

“Comfortable to hold”

Grip4%

“comfortable grip”

Durability4%

“Versatile and durable”

Strength3%

“Great heavy duty scissors”

What buyers complain about

Quality-Overall18%

“Garbage product”

Size-Overall10%

“There big”

Weight Heavy8%

“they're too bulky”

Value For Money8%

“Too expensive”

Durability6%

“Theyre just not going to last forever”

Adhesion/Stickiness3%

“stick a bit”

Material Quality3%

“Horrible for cutting material”

Functionality-Overall3%

“they just stopped working”

Ease Of Use3%

“Hard to use”

Product Condition3%

“Came used”

Top return reasons

Size-Overall25%
Advertised Vs Actual Product8%
Functionality-Overall7%
Value For Money7%
Product Condition7%
Quality-Overall7%
Material Quality7%
Weight Heavy5%
Defective Material/Parts4%
Comfort-Overall4%

Common questions

Is felt scissors profitable to sell on Amazon United States?
The niche generates $66K/yr across 36 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.4%. Flapen's verdict: Skip it (44/100).
How competitive is the felt scissors niche?
12 brands and 84 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in felt scissors?
Top complaints mined from reviews: Quality-Overall, Size-Overall, Weight Heavy. The return rate is 0.7%.
When does demand for felt scissors peak?
Demand peaks in Dec; the busiest month runs 1.6× the quietest.
What does it cost to enter the felt scissors niche?
Listings span $5.91–$38.43; the average listing price is $13.85 (sweet spot $15–$100). The average incumbent carries 3,947 reviews — the moat a new listing must climb.