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Felt Scissors

Fail

Shoppers spend an estimated $25K a year here, so Felt Scissors is a Fail.

Flapen Score
44
44 / 100
Ranks 2,771 of 4,656 Arts, Crafts & Sewing niches · −2 vs the category median of 46
Market size
$25K/yr49K searches / yr
90-day growth
+7.9%search demand this quarter
Competition
42%top-5 click share · 14 brands · 96 sellers

Flapen Score

Felt Scissors against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Felt Scissors is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Felt Scissors market on Amazon at a glance

Shoppers on Amazon United States searched for Felt Scissors 49K times last year and spent an estimated $25K. The top 5 brands take 92% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
+7.9%
Conversion, latest week
3.7%
Market size, estimated
$25Ka year
Peak month
December1.6× the quietest month
Top search term
singer scissors23K searches a year

02 · Price

A sale here is worth $13.71.

Listings sell for $13.71 on average, from $5.96 to $37.88. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $13.71 that is $0 to $1K a year per listing.

Average price
$13.71under the $15 to $100 sweet spot
Price range
$5.96–$37.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #438 within Cutting Tools. It carries 3,154 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
98%
Out of stock, average day
2.3%
Average rank
#438in Cutting Tools
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
3,154per listing
Listings tracked
43

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Felt Scissors products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

96

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

42%

Top 20: 84%

Open market

7%

  • Brand 180%
  • Brand 26%
  • Brand 32%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (8 brands, 7%)

Demand

Felt Scissors search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMayAug

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Felt Scissors search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • singer scissors23K/yr
  • sewing scissors set9K/yr
  • craft shears4K/yr
  • singer fabric scissors4K/yr
  • singer scissors for fabric cutting4K/yr
  • singer sewing scissors5K/yr

Reviews and returns

What reviews say buyers love and hate about Felt Scissors

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Quality-Overall”
0.6%of orders come back
“Cheaply made”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Felt Scissors questions

Answered from the same tracked data.