Felt Roll
FailDemand is soft, at -20.7% this quarter, so Felt Roll is a Fail.
- Flapen Score
- 49 / 100Top 34% of 4,656 Arts, Crafts & Sewing niches · +3 vs the category median of 4649
- Market size
- $75K/yr151K searches / yr
- 90-day growth
- -20.7%search demand this quarter
- Competition
- 27%top-5 click share · 22 brands · 24 sellers
Flapen Score
Felt Roll against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Felt Roll is stronger. Inside it, weaker.
Market
The Felt Roll market on Amazon at a glance
Shoppers on Amazon United States searched for Felt Roll 151K times last year and spent an estimated $75K. The top 5 brands take 68% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 3.8% of those searches ended in a purchase.
Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.
- Searches, last 12 months
- 151K
- Growth, 90 days vs prior 90
- -20.7%
- Conversion, latest week
- 3.8%
- Market size, estimated
- $75Ka year
- Top search term
- felt roll37K searches a year
02 · Price
A sale here is worth $13.16.
Listings sell for $13.16 on average, from $6.93 to $26.67. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $13.16 that is $0 to $1K a year per listing.
- Average price
- $13.16under the $15 to $100 sweet spot
- Price range
- $6.93–$26.67
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #284 within Fabric. It carries 697 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 1.4%
- Average rank
- #284in Fabric
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 697per listing
- Listings tracked
- 66
04 · Newcomers
5 of last year's 22 launches cleared the first-year sales bar.
22 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 22
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Felt Roll products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
HaoFeijh Black Felt Fabric 72 * 36 Inch Wide 1.6mm Soft Black Felt Sheets by the Yard Acrylic Craft Felt Fabric Roll for DIY Craftwork Sewing Patchwork Holiday Decorations
- Price
- $12.03
- Rating
- 4.6/5
- Reviews
- 1,070
- Age
- 3y ago

Barcelonetta | Felt Fabric | 72 Wide | 1.6mm Thick | Acrylic & Soft | Felt by the Yard | Felt for DIY Crafts Projects Sewing (Forest Green Half Yard)
- Price
- $13.85
- Rating
- 4.6/5
- Reviews
- 2,199
- Age
- 5y ago

Black Felt Fabric 36 X 36(1 Square Yard) 1.6mm Thick Soft and Durable Flexible Craft Felt by The Yard for Sewing DIY Art Craft Project Decorations
- Price
- $8.85
- Rating
- 4.4/5
- Reviews
- 976
- Age
- 2y ago

XSEINO Red Large Felt Fabric 72 X 36 (2 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Red Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
- Price
- $12.88
- Rating
- 4.6/5
- Reviews
- 203
- Age
- 9mo ago

XSEINO Ivory Large Felt Fabric 72 X 36 (2 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts White Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
- Price
- $13.17
- Rating
- 4.6/5
- Reviews
- 203
- Age
- 9mo ago
Trending
estimated 90-day click momentum
MITINU White Felt Fabric Sheet 72 X 36 1.4mm Thick Large Soft Durable Flexible Craft Felt by The Yard Nonwoven Fabric for DIY Sewing Arts and Crafts Decoration Projects
- Price
- $13.00
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 4mo ago

MITINU Tan Felt Fabric Sheet 72 X 36 1.4mm Thick Large Soft Durable Flexible Craft Felt by The Yard Nonwoven Fabric for DIY Sewing Arts and Crafts Decoration Projects
- Price
- $12.93
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 4mo ago

XSEINO Black Large Felt Fabric 108 X 36 (3 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Black Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
- Price
- $17.54
- Rating
- 4.4/5
- Reviews
- 74
- Age
- 5mo ago

XSEINO Black Large Felt Fabric 72 X 36 (2 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Black Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
- Price
- $12.96
- Rating
- 4.6/5
- Reviews
- 203
- Age
- 9mo ago

Barcelonetta | Felt Fabric | 72 Wide | 1.6mm Thick | Acrylic & Soft | Felt by the Yard | Felt for DIY Crafts Projects Sewing (Baby Blue Half Yard)
- Price
- $13.43
- Rating
- 4.6/5
- Reviews
- 2,199
- Age
- 5y ago
Newest
by launch date
MITINU White Felt Fabric Sheet 72 X 36 1.4mm Thick Large Soft Durable Flexible Craft Felt by The Yard Nonwoven Fabric for DIY Sewing Arts and Crafts Decoration Projects
- Price
- $13.00
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 4mo ago

MITINU Tan Felt Fabric Sheet 72 X 36 1.4mm Thick Large Soft Durable Flexible Craft Felt by The Yard Nonwoven Fabric for DIY Sewing Arts and Crafts Decoration Projects
- Price
- $12.93
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 4mo ago

XSEINO Black Large Felt Fabric 108 X 36 (3 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Black Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
- Price
- $17.54
- Rating
- 4.4/5
- Reviews
- 74
- Age
- 5mo ago

XSEINO Red Large Felt Fabric 72 X 36 (2 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Red Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
- Price
- $12.88
- Rating
- 4.6/5
- Reviews
- 203
- Age
- 9mo ago

XSEINO Ivory Large Felt Fabric 72 X 36 (2 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts White Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
- Price
- $13.17
- Rating
- 4.6/5
- Reviews
- 203
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.
Brands
22 falling
Sellers
24
Est. top-5 brand share
68%
Top 20: 100%
Est. top-5 click share
27%
Top 20: 68%
Open market
27%
- XSEINO31%
- Barcelonetta15%
- FANOMMI9%
- HaoFeiJH8%
- Ice Fabrics6%
- CHENGZHG5%
Demand
Felt Roll search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov · busiest ÷ quietest = 1.7× · 9 of 12 months tracked
Search terms
Top Felt Roll search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- felt roll37K/yr
- felt by the yard40K/yr
- felt fabric by the yard34K/yr
- roll of felt8K/yr
- felt roll fabric5K/yr
- felt fabric roll5K/yr
- felt by the yard clearance5K/yr
- heavy felt3K/yr
- roll of felt fabric3K/yr
- felt by yard3K/yr
Reviews and returns
What reviews say buyers love and hate about Felt Roll
We read the reviews and the return reasons for every product selling here.
“Terrible adhesion”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Felt Roll questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









