felt roll
Skip itSoft demand (-20.7% this quarter) — this niche doesn't clear our bar today.
Competition
Great27%top-5 click share — an open shelf
Review moat
Good697.27avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Avg price
Good$13.16avg listing price — sweet spot $15–$100
Price range
Good$6.93–$26.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$75K$75K/yr · 151K searches
Growth
Bad-20.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, felt roll is a $75K/yr Amazon United States market (151K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 49/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
felt roll market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $53K–$66K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #284
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 1.4%
- Avg brand age
- 39 months
- Avg seller age
- 205 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
22 falling
Sellers
24
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
27%
Top 20: 68%
Open market
27%
- XSEINO31%
- Barcelonetta15%
- FANOMMI9%
- HaoFeiJH8%
- Ice Fabrics6%
- CHENGZHG5%
Demand
Weekly Amazon search volume, last 34 weeks — -20.7% search growth over the last 90 days.Top felt roll search terms
- felt roll37K/yr
- felt by the yard40K/yr
- felt fabric by the yard34K/yr
- roll of felt8K/yr
- felt roll fabric5K/yr
- felt fabric roll5K/yr
- felt by the yard clearance5K/yr
- heavy felt3K/yr
- roll of felt fabric3K/yr
- felt by yard3K/yr
Top felt roll products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HaoFeijh Black Felt Fabric 72 * 36 Inch Wide 1.6mm Soft Black Felt Sheets by the Yard Acrylic Craft Felt Fabric Roll for DIY Craftwork Sewing Patchwork Holiday Decorations
HaoFeiJH$12.034.6★1,070 rev
Barcelonetta | Felt Fabric | 72 Wide | 1.6mm Thick | Acrylic & Soft | Felt by the Yard | Felt for DIY Crafts Projects Sewing (Forest Green Half Yard)
Barcelonetta$13.854.6★2,199 rev
Black Felt Fabric 36 X 36(1 Square Yard) 1.6mm Thick Soft and Durable Flexible Craft Felt by The Yard for Sewing DIY Art Craft Project Decorations
FANOMMI$8.854.4★976 rev
XSEINO Red Large Felt Fabric 72 X 36 (2 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Red Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
XSEINO$12.884.6★203 rev
XSEINO Ivory Large Felt Fabric 72 X 36 (2 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts White Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
XSEINO$13.174.6★203 rev
Newest
by launch date
MITINU White Felt Fabric Sheet 72 X 36 1.4mm Thick Large Soft Durable Flexible Craft Felt by The Yard Nonwoven Fabric for DIY Sewing Arts and Crafts Decoration Projects
MITINU$13.0018 rev
MITINU Tan Felt Fabric Sheet 72 X 36 1.4mm Thick Large Soft Durable Flexible Craft Felt by The Yard Nonwoven Fabric for DIY Sewing Arts and Crafts Decoration Projects
MITINU$12.9318 rev
XSEINO Black Large Felt Fabric 108 X 36 (3 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Black Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
XSEINO$17.5474 rev
XSEINO Red Large Felt Fabric 72 X 36 (2 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Red Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
XSEINO$12.88203 rev
XSEINO Ivory Large Felt Fabric 72 X 36 (2 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts White Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
XSEINO$13.17203 rev
Trending
90-day click momentumMITINU White Felt Fabric Sheet 72 X 36 1.4mm Thick Large Soft Durable Flexible Craft Felt by The Yard Nonwoven Fabric for DIY Sewing Arts and Crafts Decoration Projects
MITINU$13.004.2★
MITINU Tan Felt Fabric Sheet 72 X 36 1.4mm Thick Large Soft Durable Flexible Craft Felt by The Yard Nonwoven Fabric for DIY Sewing Arts and Crafts Decoration Projects
MITINU$12.934.2★
XSEINO Black Large Felt Fabric 108 X 36 (3 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Black Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
XSEINO$17.544.4★
XSEINO Black Large Felt Fabric 72 X 36 (2 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Black Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
XSEINO$12.964.6★
Barcelonetta | Felt Fabric | 72 Wide | 1.6mm Thick | Acrylic & Soft | Felt by the Yard | Felt for DIY Crafts Projects Sewing (Baby Blue Half Yard)
Barcelonetta$13.434.6★
What buyers say about felt roll
What buyers praise and complain about, mined from review topics.What buyers love
“Great Quality Felt”
“the colors are vibrant”
“As described”
“Great material”
“Nice thick material”
“Lovely, Soft, Fabric Feel”
“Good Price”
“It sticks well”
“This is heavy duty fabric”
“the size was accurate”
What buyers complain about
“Terrible adhesion”
“Very disappointed with the color being so off”
“It is more dense than thick”
“This is a bit more narrow than I expected”
“Inconsistent quality”
“This synthetic material is thin”
“Not as pastel as I thought from the pictures”
“For myself, I felt the cost was a little high”
“Too thin”
“Made using it difficult”
Top return reasons
Common questions
- Is felt roll profitable to sell on Amazon United States?
- The niche generates $75K/yr across 66 tracked products. 5 of 22 products launched in the last 360 days are still selling. 90-day search growth is -20.7%. Flapen's verdict: Skip it (49/100).
- How competitive is the felt roll niche?
- 22 brands and 24 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in felt roll?
- Top complaints mined from reviews: Adhesion/Stickiness, Color, Thickness. The return rate is 2.4%.
- What does it cost to enter the felt roll niche?
- Listings span $6.93–$26.67; the average listing price is $13.16 (sweet spot $15–$100). The average incumbent carries 697 reviews — the moat a new listing must climb.