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Felt Hearts

Fail

Demand is soft, at -90.8% this quarter, so Felt Hearts is a Fail.

Flapen Score
34
34 / 100
Ranks 4,242 of 4,656 Arts, Crafts & Sewing niches · −12 vs the category median of 46
Market size
$23K/yr108K searches / yr
90-day growth
-90.8%search demand this quarter
Competition
48%top-5 click share · 19 brands · 24 sellers

Flapen Score

Felt Hearts against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Felt Hearts is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Felt Hearts market on Amazon at a glance

Shoppers on Amazon United States searched for Felt Hearts 108K times last year and spent an estimated $23K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Feb. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -90.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-90.8%
Conversion, latest week
2.5%
Market size, estimated
$23Ka year
Peak month
January25.8× the quietest month
Top search term
felt hearts48K searches a year

02 · Price

A sale here is worth $8.38.

Listings sell for $8.38 on average, from $2.09 to $20.02. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $8.38 that is $0 to $838 a year per listing.

Average price
$8.38under the $15 to $100 sweet spot
Price range
$2.09–$20.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$838
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

66% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 15.2% of listings are out of stock. The average listing ranks #3,322 within Scrapbooking & Stamping. It carries 253 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
97%
Out of stock, average day
15.2%
Average rank
#3,322in Scrapbooking & Stamping
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
253per listing
Listings tracked
29

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Felt Hearts products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

$0$1K$2K$3K$5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

24

Est. top-5 brand share

75%

Top 20: 100%

Est. top-5 click share

48%

Top 20: 91%

Open market

22%

  • Playfully Ever After31%
  • PPhtony22%
  • Your Heart's Content10%
  • Glaciart One8%
  • Fanfanwin4%
  • Xthrotsenk3%

Demand

Felt Hearts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 25.8×

Search terms

Top Felt Hearts search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • felt hearts48K/yr
  • fabric hearts14K/yr
  • felt heart8K/yr
  • felt hearts for crafts15K/yr
  • red felt hearts5K/yr
  • heart felt3K/yr
  • felt heart stickers5K/yr
  • felt heart ornaments12K/yr

Reviews and returns

What reviews say buyers love and hate about Felt Hearts

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Size-Overall”
2.5%of orders come back
“Too small”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Felt Hearts questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data