Felt Hearts
FailDemand is soft, at -90.8% this quarter, so Felt Hearts is a Fail.
- Flapen Score
- 34 / 100Ranks 4,242 of 4,656 Arts, Crafts & Sewing niches · −12 vs the category median of 4634
- Market size
- $23K/yr108K searches / yr
- 90-day growth
- -90.8%search demand this quarter
- Competition
- 48%top-5 click share · 19 brands · 24 sellers
Flapen Score
Felt Hearts against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Felt Hearts is stronger. Inside it, weaker.
Market
The Felt Hearts market on Amazon at a glance
Shoppers on Amazon United States searched for Felt Hearts 108K times last year and spent an estimated $23K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Feb. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -90.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.
- Searches, last 12 months
- 108K
- Growth, 90 days vs prior 90
- -90.8%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $23Ka year
- Peak month
- January25.8× the quietest month
- Top search term
- felt hearts48K searches a year
02 · Price
A sale here is worth $8.38.
Listings sell for $8.38 on average, from $2.09 to $20.02. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $8.38 that is $0 to $838 a year per listing.
- Average price
- $8.38under the $15 to $100 sweet spot
- Price range
- $2.09–$20.02
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$838
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
66% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 15.2% of listings are out of stock. The average listing ranks #3,322 within Scrapbooking & Stamping. It carries 253 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 66%
- Prime listings
- 97%
- Out of stock, average day
- 15.2%
- Average rank
- #3,322in Scrapbooking & Stamping
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 253per listing
- Listings tracked
- 29
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Felt Hearts products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
24
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
48%
Top 20: 91%
Open market
22%
- Brand 131%
- Brand 222%
- Brand 310%
- Brand 48%
- Brand 54%
- Brand 63%
Demand
Felt Hearts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 25.8×
Search terms
Top Felt Hearts search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- felt hearts48K/yr
- fabric hearts14K/yr
- felt heart8K/yr
- felt hearts for crafts15K/yr
- red felt hearts5K/yr
- heart felt3K/yr
- felt heart stickers5K/yr
- felt heart ornaments12K/yr
Reviews and returns
What reviews say buyers love and hate about Felt Hearts
We read the reviews and the return reasons for every product selling here.
“Too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Felt Hearts questions
Answered from the same tracked data.









