felt hearts
Skip itSoft demand (-90.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Great252.72avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Price range
Okay$2.09–$20.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.38avg listing price — sweet spot $15–$100
Market size
Bad$23K$23K/yr · 108K searches
Growth
Bad-90.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, felt hearts is a $23K/yr Amazon United States market (108K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 34/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
felt hearts market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $34K–$42K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #3,322
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 66%
- Out of stock
- 15.2%
- Avg brand age
- 33 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
24
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
48%
Top 20: 91%
Open market
22%
- Playfully Ever After31%
- PPhtony22%
- Your Heart's Content10%
- Glaciart One8%
- Fanfanwin4%
- Xthrotsenk3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -90.8% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 25.8×
Top felt hearts search terms
- felt hearts48K/yr
- fabric hearts14K/yr
- felt heart8K/yr
- felt hearts for crafts15K/yr
- red felt hearts5K/yr
- heart felt3K/yr
- felt heart stickers5K/yr
- felt heart ornaments12K/yr
Top felt hearts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PPhtony Felt Hearts Cutout for Valentines Day Wedding Decoration Scrapbooking Sewing Craft Embellishment 50PCS (Red 50mm)
PPhtony$5.884.1★62 rev
Your Hearts Content Mini Wool Hearts Set of 12 Gift for Mom Home Decor Bowl Filler Wedding Favors Girls Weekend Gifts for a Coworker Party Decor (Hearts Set 12)
Your Heart's Content$20.024.6★28 rev
Playfully Ever After 1 inch Felt Hearts 200pc - Mixed Color Pack
Playfully Ever After$6.624.5★70 rev
Playfully Ever After 1 inch Stiff Felt Hearts 200pc - Mix Color Pack
Playfully Ever After$7.064.8★20 rev
Glaciart One Red Felted Hearts - 1.5 (10 Pcs) - Needle Felting - Needle Felting & Essential Oils Ready - Handmade in Nepal Using 100% Natural New Zealand Wool for Art Projects & Valentines Decor
Glaciart One$11.634.8★271 rev
Newest
by launch date
60 Pcs Red Felt Hearts for Crafts 1.96 Inch Mini Heart Shapes Decorative Scrapbooking Sewing Craft Embellishment Wedding Party Valentines Day Decoration
Xthrotsenk$4.561 rev
SEPGLITTER Valentines Day Felt Hearts 300Pcs Felt Colorful Heart Shapes Decorative Confetti for Valentines Day Crafts Wedding Ornaments
SEPGLITTER$8.3317 rev
Fanfanwin 15 Pcs Felt Hearts for Crafts 1.6 Inch Rainbow Hearts Wool Ornaments for Garland Wreath Nursery Decor Felt Balls for Crafts Birthday Baby Shower Photo Bunting Home Party Decor DIY
Fanfanwin$13.2920 rev
FOIMAS ValentineS Day Felt Hearts 300pcs Red Pink Mini Cute Romantico Felt Hearts Confetti for Valentines Day Weeding Party Anniversary Various Ceremonies Diy Crafts Supplies Gifts Wraps Scrapbooks
FOIMAS$6.875 rev
Chenkou Craft 100pcs Felt Heart Fabric Embellishments DIY Crafts Scrapbooking 3/4 Inch 7 Colors (Mix)
Chenkou Craft$7.715 rev
Trending
90-day click momentum
ONLYKXY 200pcs Sponge Decor Flower Heart Shape Petal Glitter Confetti for Wedding Party Valentines Day
ONLYKXY$5.554.6★
Your Hearts Content Mini Wool Hearts Set of 12 Gift for Mom Home Decor Bowl Filler Wedding Favors Girls Weekend Gifts for a Coworker Party Decor (Hearts Set 12)
Your Heart's Content$20.024.6★
Chenkou Craft 100pcs Felt Heart Fabric Embellishments DIY Crafts Scrapbooking 3/4 Inch 7 Colors (Mix)
Chenkou Craft$7.715.0★
60 Pcs Red Felt Hearts for Crafts 1.96 Inch Mini Heart Shapes Decorative Scrapbooking Sewing Craft Embellishment Wedding Party Valentines Day Decoration
Xthrotsenk$4.565.0★
Playfully Ever After 1 inch Stiff Felt Hearts 200pc - Mix Color Pack
Playfully Ever After$7.064.8★
What buyers say about felt hearts
What buyers praise and complain about, mined from review topics.What buyers love
“These were well made”
“practical to use it”
“Exactly as described”
“Cute decoration for a good price”
“Cute and colorful”
“The size description is accurate”
“Perfectly shaped”
“Excellent adhesion and appearance”
“Sturdy Red Valentines to send to friends 💗❣️ These sturdy red valentines are perfect to tuck in anywhere”
“Amazing decor”
What buyers complain about
“Too small”
“VERY hard, stiff felt”
“Expensive”
“Doesnt stay on very long”
“Very low quality”
“Did not work”
“The shape is longer”
“they do not stick”
“Misleading”
“Most just wont stay on”
Top return reasons
Common questions
- Is felt hearts profitable to sell on Amazon United States?
- The niche generates $23K/yr across 29 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -90.8%. Flapen's verdict: Skip it (34/100).
- How competitive is the felt hearts niche?
- 19 brands and 24 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in felt hearts?
- Top complaints mined from reviews: Size-Overall, Hard Feel, Value For Money. The return rate is 2.5%.
- When does demand for felt hearts peak?
- Demand peaks in Jan–Feb; the busiest month runs 25.8× the quietest.
- What does it cost to enter the felt hearts niche?
- Listings span $2.09–$20.02; the average listing price is $8.38 (sweet spot $15–$100). The average incumbent carries 253 reviews — the moat a new listing must climb.