felt flowers
Worth a lookShows a thin review moat (126 avg reviews), but a small market ($51K/yr) keeps it on the watch list.
Review moat
Great125.65avg incumbent reviews — the moat a new listing must climb
Competition
Great33%top-5 click share — an open shelf
Avg price
Great$15.39avg listing price — sweet spot $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good$2.38–$32.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.7%90-day search growth — must beat 0% to launch
Market size
Bad$51K$51K/yr · 119K searches
According to Flapen's Amazon United States niche tracking, felt flowers is a $51K/yr Amazon United States market (119K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Feb–Mar–Apr–May. Verdict: Worth a look — 50/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
felt flowers market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $46K–$62K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #2,512
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 79%
- Out of stock
- 2.7%
- Avg brand age
- 32 months
- Avg seller age
- 194 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
38 falling
Sellers
43
Top-5 brand share
64%
Top 20: 89%
Top-5 click share
33%
Top 20: 72%
Open market
33%
- Glaciart One31%
- Coopay11%
- Naler11%
- FreshCut Crafts6%
- takemay6%
- JKJF3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.7% search growth over the last 90 days.Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 1.8×
Top felt flowers search terms
- felt flowers75K/yr
- felt flowers for crafts19K/yr
- felt flower bouquet6K/yr
- felt flower7K/yr
- wool flowers5K/yr
- felt flowers for kids3K/yr
- felt flowers with stems3K/yr
Top felt flowers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Naler 120pcs Felt Flowers Fabric Flower Embellishments for DIY Crafts Sewing Spring Handcraft Decoration 1.1 Inch Assorted Colors
Naler$7.584.6★316 rev
Coopay 120 Pieces Felt Flowers Fabric Flower Embellishments Assorted Colors for DIY Crafts
Coopay$9.394.5★467 rev
Glaciart One Felt Flowers Artificial Bouquet - 5 pcs | Reusable Washable and Essential Oil Ready Pastel Artificial Flowers w/Bendable Wire Stem | Great as Gift and Home or Event Decorations
Glaciart One$14.044.5★51 rev
FreshCut Crafts: 280 Pieces of DIY Flower Cutouts with IDEA Guide - 2-Sided Punch Out Tulips Daisies Daffodils Flowers Ideal for Spring Craft Projects and Mothers Day DIY Gift Craft
FreshCut Crafts$11.994.7★353 rev
24pcs Felt Fabric Flowers Embellishments for Crafts 1.2 inch Nonwoven Appliques Ornament with 30 Stickers for DIY Wedding Bride Cards Gift Wrapping Sewing Scrapbook Photo Frame Album Decoration
takemay$7.964.7★40 rev
Newest
by launch date
Glaciart One Wool Felt Flowers Set Handcrafted Artificial Arrangement with Colorful Stems Eco-Friendly Material Essential Oil Ready Reusable Decor Washable Gift for Events or Home
Glaciart One$29.49101 rev
Glaciart One Wool Felt Flowers Set Handcrafted Artificial Arrangement with Colorful Stems Eco-Friendly Material Essential Oil Ready Reusable Decor Washable Gift for Events or Home
Glaciart One$30.68101 rev
Glaciart One Felt Flowers Artificial Bouquet - 5 pcs | Reusable Washable and Essential Oil Ready Pastel Artificial Flowers w/Bendable Wire Stem | Great as Gift and Home or Event Decorations
Glaciart One$14.9251 rev
Glaciart One Wool Felt Flowers Set Handcrafted Artificial Arrangement with Colorful Stems Eco-Friendly Material Essential Oil Ready Reusable Decor Washable Gift for Events or Home
Glaciart One$32.2024 rev
XunYee 5.6 ft Felt Flower Garland Wool Felt Garland Hand Felted Flower Banner for Floral Mantle Wedding Birthday Party Decor(Colorful 1 Pack)
XunYee$20.2424 rev
Trending
90-day click momentumGlaciart One Wool Felt Flowers Set Handcrafted Artificial Arrangement with Colorful Stems Eco-Friendly Material Essential Oil Ready Reusable Decor Washable Gift for Events or Home
Glaciart One$29.494.7★
Glaciart One Wool Felt Flowers Set Handcrafted Artificial Arrangement with Colorful Stems Eco-Friendly Material Essential Oil Ready Reusable Decor Washable Gift for Events or Home
Glaciart One$30.684.7★
Coopay 240 Pieces Felt Flowers Fabric Flower Embellishments Assorted Colors for DIY Crafts
Coopay$14.034.5★
FuWeave 200 Pcs Colorful Felt Flower Die Cut Embellishment Multicolor Fabric Embellishments 2.2 Inch Felt Pads Appliques for Spring Summer Home Classroom Wall Craft Project
FuWeave$11.964.0★
210 Pcs Mini Silk Flower Heads Small Fake Rose Daisy Faux Flowers Bulk for Crafts Artificial 3D Loose Fabric Flowers Heads Sunflower Bulk for Wedding Hair Cap Dresses Decorations (Bright Colors Mixed)
ATTGREAT$18.154.6★
What buyers say about felt flowers
What buyers praise and complain about, mined from review topics.What buyers love
“Great fun”
“Excellent gift”
“Good Quality”
“Easy to use”
“The colors are vibrant”
“great for the price”
“allows for endless creativity”
“Perfectly crafted by hand”
“Exactly what I needed”
“They were the perfect size”
What buyers complain about
“It's small”
“Awkward to use”
“they do not stand up”
“Sadly I had to hot glue the flowers on”
“Terrible quality”
“The reality of the product does not match the picture”
“Very funky smell when you open the package that permitted my entire room”
“Cheap”
“Instructions not easy to follow”
“Not fun”
Top return reasons
Common questions
- Is felt flowers profitable to sell on Amazon United States?
- The niche generates $51K/yr across 57 tracked products. 0 of 19 products launched in the last 360 days are still selling. 90-day search growth is -10.7%. Flapen's verdict: Worth a look (50/100).
- How competitive is the felt flowers niche?
- 38 brands and 43 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in felt flowers?
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Strength. The return rate is 2.0%.
- When does demand for felt flowers peak?
- Demand peaks in Feb–Mar–Apr–May; the busiest month runs 1.8× the quietest.
- What does it cost to enter the felt flowers niche?
- Listings span $2.38–$32.20; the average listing price is $15.39 (sweet spot $15–$100). The average incumbent carries 126 reviews — the moat a new listing must climb.