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Felt Flowers

Maybe

The average product has only 126 reviews. But shoppers spend an estimated $51K a year here, so Felt Flowers is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 4,656 Arts, Crafts & Sewing niches · +4 vs the category median of 46
Market size
$51K/yr119K searches / yr
90-day growth
-10.7%search demand this quarter
Competition
33%top-5 click share · 38 brands · 43 sellers

Flapen Score

Felt Flowers against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Felt Flowers is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Felt Flowers market on Amazon at a glance

Shoppers on Amazon United States searched for Felt Flowers 119K times last year and spent an estimated $51K. The top 5 brands take 64% of clicks. Demand peaks in Feb–Mar–Apr–May. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
-10.7%
Conversion, latest week
2.8%
Market size, estimated
$51Ka year
Peak month
February1.8× the quietest month
Top search term
felt flowers75K searches a year

02 · Price

A sale here is worth $15.39.

Listings sell for $15.39 on average, from $2.38 to $32.20. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $15.39 that is $0 to $2K a year per listing.

Average price
$15.39inside the $15 to $100 sweet spot
Price range
$2.38–$32.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #2,512 within Scrapbooking & Stamping. It carries 126 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
96%
Out of stock, average day
2.7%
Average rank
#2,512in Scrapbooking & Stamping
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
126per listing
Listings tracked
57

04 · Newcomers

0 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Felt Flowers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

38 falling

Sellers

43

Top-5 brand share

64%

Top 20: 89%

Top-5 click share

33%

Top 20: 72%

Open market

33%

  • Brand 131%
  • Brand 211%
  • Brand 311%
  • Brand 46%
  • Brand 56%
  • Brand 63%

Demand

Felt Flowers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 1.8×

Search terms

Top Felt Flowers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • felt flowers75K/yr
  • felt flowers for crafts19K/yr
  • felt flower bouquet6K/yr
  • felt flower7K/yr
  • wool flowers5K/yr
  • felt flowers for kids3K/yr
  • felt flowers with stems3K/yr

Reviews and returns

What reviews say buyers love and hate about Felt Flowers

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Fun/Entertainment Experience”
32%of negative reviews mention “Size-Overall”
2.0%of orders come back
“It's small”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Felt Flowers questions

Answered from the same tracked data.