felt drawer liner
Skip itA small market ($64K/yr) — this niche doesn't clear our bar today.
Avg price
Great$15.31avg listing price — sweet spot $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Returns
Good2.4%return rate — above 5% kills the launch gate
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Good1,456.77avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.99–$24.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.6%90-day search growth — must beat 0% to launch
Market size
Bad$64K$64K/yr · 153K searches
According to Flapen's Amazon United States niche tracking, felt drawer liner is a $64K/yr Amazon United States market (153K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jan. Verdict: Skip it — 43/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
felt drawer liner market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $77K–$92K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #244
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.0%
- Avg brand age
- 39 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
21
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
46%
Top 20: 83%
Open market
24%
- Waddllcor22%
- Drymate20%
- Mesheshe15%
- GAOTAOBN9%
- CRE8TIVE5%
- BENECREAT5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.6% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.5×
Top felt drawer liner search terms
- velvet drawer liner26K/yr
- felt drawer liner26K/yr
- self adhesive velvet11K/yr
- adhesive velvet12K/yr
- felt liner10K/yr
- jewelry box liner8K/yr
- fabric drawer liner6K/yr
- velvet liner6K/yr
- drawer felt lining5K/yr
- felt shelf liner5K/yr
Top felt drawer liner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Self Adhesive Velvet Flock Backing Paper Liner for Jewelry Drawer Craft Fabric Peel and Stick Black Soft Velvet Liner for Drawer DIY 17.7 x 117
Waddllcor$18.404.6★2,250 rev
Mesheshe 10PCS Self Adhesive Felt DIY Self Adhesive Fabric for Art & Crafts Peel and Stick Felt for Drawer and Jewelry Box Felt Liner A4 Size (8.3 x 11.8 Black)
Mesheshe$7.604.6★4,786 rev
Drymate Premium Luxury Shelf & Drawer Liner Thick Cushioned Fabric Non-Adhesive Absorbent Waterproof Slip-Resistant Liners for Kitchen Cabinets Cupboards (USA Made)(12x59)(2-Pack)(Light Grey)
Drymate$22.184.6★2,629 rev
Drymate Premium Luxury Shelf & Drawer Liner Thick Cushioned Fabric Non-Adhesive Absorbent Waterproof Slip-Resistant Liners for Kitchen Cabinets Cupboards (USA Made)(11x50)(2-Pack)(Charcoal)
Drymate$18.694.6★2,629 rev
Drymate Premium Luxury Shelf & Drawer Liner Thick Cushioned Fabric Non-Adhesive Absorbent Waterproof Slip-Resistant Liners for Kitchen Cabinets Cupboards (USA Made)(12x59)(2-Pack)(Charcoal)
Drymate$22.934.6★2,629 rev
Newest
by launch date
Self Adhesive Velvet Flock Drawer Liner Soft Felt Fabric Liner Peel and Stick Velvet Liners for Drawer Jewelry Boxes Cabinets Shelves and Crafts
CHENGZHG$9.991 rev
CHIHUT 12x100 Light Pink Felt Fabric Velvet Flocking Liner for Jewelry Box Shelf Liners Crafts Self Adhesive Velvet Drawer Liner Roll Thick Soft Velvet Flock Contact Paper for Dressers Cabinets
CHIHUT$9.28184 rev
Adhesive Green Velvet Felt Fabric Liner Felt Drawer Liner Wallpaper for Jewelry Box Cabinets Shelf Walls Arts & Crafts Felt Fabric Sheet 4.7 x 98
GAOTAOBN$9.15126 rev
Adhesive Coffee Velvet Felt Fabric Liner Felt Drawer Liner Wallpaper for Jewelry Box Cabinets Shelf Walls Arts & Crafts Felt Fabric Sheet 14.2 x 98
GAOTAOBN$16.87126 rev
Adhesive Black Velvet Felt Fabric Liner Felt Drawer Liner Wallpaper for Jewelry Box Cabinets Shelf Walls Arts & Crafts Felt Fabric Sheet 4.7 x 98
GAOTAOBN$8.89126 rev
Trending
90-day click momentumSelf Adhesive Velvet Flock Drawer Liner Soft Felt Fabric Liner Peel and Stick Velvet Liners for Drawer Jewelry Boxes Cabinets Shelves and Crafts
CHENGZHG$9.995.0★
Drymate Premium Luxury Shelf & Drawer Liner Thick Cushioned Fabric Non-Adhesive Absorbent Waterproof Slip-Resistant Liners for Kitchen Cabinets Cupboards (USA Made)(12x59)(2-Pack)(Charcoal)
Drymate$22.934.6★
CHIHUT 12x100 Light Pink Felt Fabric Velvet Flocking Liner for Jewelry Box Shelf Liners Crafts Self Adhesive Velvet Drawer Liner Roll Thick Soft Velvet Flock Contact Paper for Dressers Cabinets
CHIHUT$9.284.7★
Adhesive Black Velvet Felt Fabric Liner Felt Drawer Liner Wallpaper for Jewelry Box Cabinets Shelf Walls Arts & Crafts Felt Fabric Sheet 4.7 x 98
GAOTAOBN$8.894.7★
BENECREAT 15.7x78.7inch Gray Self-Adhesive Felt Fabric Shelf Liner for Festival Decorations DIY Picture Framing and Jewelry Box Fabric Stick 1mm Thick
BENECREAT$15.674.4★
What buyers say about felt drawer liner
What buyers praise and complain about, mined from review topics.What buyers love
“A good product by GM”
“Good adhesive”
“Easy Use”
“performs as advertised”
“Works great”
“Great value”
“Beautiful color”
“Easy to measure, cut & install”
“Felt is thick enough”
“Great material to line cabinets or pantry shelves with”
What buyers complain about
“Adhesive not the best”
“Not great quality control”
“Pretty thin and some sheets arrived creased”
“Somewhat hard to hold”
“expensive”
“It's two completely different color for half the roll”
“Inconsistent Velvet”
“This mat was very flimsy”
“very short”
“False Description”
Top return reasons
Common questions
- Is felt drawer liner profitable to sell on Amazon United States?
- The niche generates $64K/yr across 35 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.6%. Flapen's verdict: Skip it (43/100).
- How competitive is the felt drawer liner niche?
- 17 brands and 21 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in felt drawer liner?
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Thickness. The return rate is 2.4%.
- When does demand for felt drawer liner peak?
- Demand peaks in Jan; the busiest month runs 1.5× the quietest.
- What does it cost to enter the felt drawer liner niche?
- Listings span $4.99–$24.55; the average listing price is $15.31 (sweet spot $15–$100). The average incumbent carries 1,457 reviews — the moat a new listing must climb.