Is felt balls profitable to sell on Amazon United States?

The niche generates $45K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.4%. Flapen's verdict: Skip it (34/100).

How competitive is the felt balls niche?

13 brands and 15 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in felt balls?

Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Color. The return rate is 2.5%.

When does demand for felt balls peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 3.8× the quietest.

What does it cost to enter the felt balls niche?

Listings span $5.70–$19.52; the average listing price is $12.24 (sweet spot $15–$100). The average incumbent carries 447 reviews — the moat a new listing must climb.

felt balls

Skip it

A small market ($45K/yr) — this niche doesn't clear our bar today.

Review moat

Great446.67

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.5%

return rate — above 5% kills the launch gate

Avg price

Good$12.24

avg listing price — sweet spot $15–$100

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$5.70–$19.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-16.4%

90-day search growth — must beat 0% to launch

Market size

Bad$45K

$45K/yr · 149K searches

According to Flapen's Amazon United States niche tracking, felt balls is a $45K/yr Amazon United States market (149K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 34/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

felt balls market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $49K–$61K; units × avg price
Conversion rate: 2.5%
Avg BSR: #1,047
Page quality: 0%
Prime: 100%
Sponsored: 56%
Out of stock: 5.1%
Avg brand age: 45 months
Avg seller age: 162 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

16%

Glaciart One31%
Wildflower by hu hands30%
RAINFLOW8%
ANPUNAT6%
Mokoboho5%
Generic4%
Open — no brand owns it (7 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — -16.4% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.8×

Open Trend

Top felt balls search terms

felt balls64K/yr -11.7%1.7% conv.
wool felt balls18K/yr -23.5%1.3% conv.
felt balls for crafts23K/yr -22.3%2.5% conv.
felt pom poms11K/yr -9.2%1.7% conv.
wool balls for crafts12K/yr -25.4%1.7% conv.
wool felt balls for crafts5K/yr -2.1%1.6% conv.
felt ball5K/yr -2.1%1.1% conv.
small wool balls3K/yr +8.7%2.1% conv.
felt wool balls4K/yr -36.5%2.7% conv.
wool pom pom balls4K/yr -71.9%1.7% conv.

All search terms

Top felt balls products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rainbow Party - 100% Handmade Wool Felt Pom Poms - (50) Pure New Zealand Wool Felt Balls - DIY Pompoms - 0.8-1.0 Size - Drawstring Muslin Bag

Wildflower by hu hands$15.804.8★1,003 rev

Glaciart One Felt Pom Poms Wool Felt Balls (120 Pieces) 1.5 cm 0.6 Inch Handmade Felted 30 Pastel Colors (Green Pink Blue Yellow and More) Bulk Small Puff for Felting and Garland

Glaciart One$14.604.7★386 rev

Glaciart One Felt Pom Poms Wool Felt Balls (120 Pieces) 2 cm 0.8 Inch Handmade Felted 40 Color (Red Pink Blue Yellow Black White Pastel and More) Bulk Small Puff for Felting and Garland

Glaciart One$18.414.8★1,241 rev

RAINFLOW Wool Felt Balls for Crafts 30PCS - 1.5cm Colorful Mini Garland Set

RAINFLOW$5.704.8★4 rev

ANPUNAT 200 Pcs Craft Pom Poms 1 Inch Felt Balls DIY Art Creative Crafts Projects and Decoration(Multicolor)

ANPUNAT$13.414.3★52 rev

Newest

by launch date

RAINFLOW Wool Felt Balls for Crafts 30PCS - 1.5cm Colorful Mini Garland Set

RAINFLOW$5.704 rev

7mo ago

Muimurex 50Pcs Wool Felt Balls 2cm Multicolor Pompoms for DIY Crafts

Muimurex$11.471 rev

9mo ago

ANPUNAT 200 Pcs Craft Pom Poms 1 Inch Felt Balls DIY Art Creative Crafts Projects and Decoration(Multicolor)

ANPUNAT$13.4152 rev

1y ago

Felt Wool Balls Pom Poms 1 Centimeter - 0.4 Inch Handmade Felted Mixed Color (Red Pink Blue Gray Black White ) Bulk Small Puff for Felting and Garland (120)

TANJUN$12.7323 rev

2y ago

TUPARKA 100 Pcs Craft Pom Poms 1 Inch Felt Balls DIY Art Creative Crafts Projects and Decoration(Multicolor)

TUPARKA$11.3148 rev

2y ago

What buyers say about felt balls

What buyers praise and complain about, mined from review topics.

What buyers love

Color19%

“The colors are vibrant”

Quality-Overall13%

“Good quality, colors are very bright”

Fun/Entertainment Experience13%

“My cats enjoy playing with them”

Advertised Vs Actual Product11%

“As advertised”

Pet Friendly8%

“Cats love them”

Size-Overall6%

“They are an accurate size and firm,”

Soft Feel4%

“They were soft and easily usable”

Value For Money4%

“For $15 and some change plus tax Id say that its a great price point for the overall value”

Storage Capacity2%

“Nice assortment and storage”

Efficiency2%

“Worked perfectly”

What buyers complain about

Size-Overall52%

“Small pom poms”

Advertised Vs Actual Product12%

“False Advertising”

Color10%

“Colors do not vary as pictured”

Ease Of Cleaning3%

“thats how you get things dirty too”

Top return reasons

Size-Overall73%

Value For Money10%

Color5%

Advertised Vs Actual Product5%

Defective Material/Parts1%

Functionality-Overall1%

Display Colors1%

Quality-Overall1%

Hard Feel1%

Adhesion/Stickiness1%

Common questions

Is felt balls profitable to sell on Amazon United States?: The niche generates $45K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.4%. Flapen's verdict: Skip it (34/100).
How competitive is the felt balls niche?: 13 brands and 15 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in felt balls?: Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Color. The return rate is 2.5%.
When does demand for felt balls peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 3.8× the quietest.
What does it cost to enter the felt balls niche?: Listings span $5.70–$19.52; the average listing price is $12.24 (sweet spot $15–$100). The average incumbent carries 447 reviews — the moat a new listing must climb.