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Felt Balls

Fail

Shoppers spend an estimated $48K a year here, so Felt Balls is a Fail.

Flapen Score
38
38 / 100
Ranks 3,823 of 4,656 Arts, Crafts & Sewing niches · −8 vs the category median of 46
Market size
$48K/yr148K searches / yr
90-day growth
+0.5%search demand this quarter
Competition
58%top-5 click share · 14 brands · 15 sellers

Flapen Score

Felt Balls against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Felt Balls is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Felt Balls market on Amazon at a glance

Shoppers on Amazon United States searched for Felt Balls 148K times last year and spent an estimated $48K. The top 5 brands take 80% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
+0.5%
Conversion, latest week
2.3%
Market size, estimated
$48Ka year
Peak month
November3.8× the quietest month
Top search term
felt balls64K searches a year

02 · Price

A sale here is worth $13.92.

Listings sell for $13.92 on average, from $5.73 to $28.68. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $13.92 that is $1K to $3K a year per listing.

Average price
$13.92under the $15 to $100 sweet spot
Price range
$5.73–$28.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #3,142 within Beads & Bead Assortments. It carries 426 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
95%
Out of stock, average day
5.5%
Average rank
#3,142in Beads & Bead Assortments
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
426per listing
Listings tracked
22

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Felt Balls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

15

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

17%

  • Brand 135%
  • Brand 228%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (8 brands, 17%)

Demand

Felt Balls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Felt Balls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • felt balls64K/yr
  • wool felt balls18K/yr
  • felt balls for crafts22K/yr
  • felt pom poms11K/yr
  • wool balls for crafts12K/yr
  • wool felt balls for crafts5K/yr
  • felt ball5K/yr
  • small wool balls3K/yr
  • felt wool balls4K/yr
  • wool pom pom balls4K/yr

Reviews and returns

What reviews say buyers love and hate about Felt Balls

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Color”
47%of negative reviews mention “Size-Overall”
2.5%of orders come back
“I ordered the wrong size”
A buyer, on “Size-Overall”47% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Felt Balls questions

Answered from the same tracked data.