Is felt profitable to sell on Amazon United States?

The niche generates $2.2M/yr across 22 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -17.2%. Flapen's verdict: Worth a look (54/100).

How competitive is the felt niche?

15 brands and 18 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in felt?

Top complaints mined from reviews: Size-Overall, Thickness, Hard Feel. The return rate is 2.2%.

When does demand for felt peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the felt niche?

Listings span $4.23–$38.55; the average listing price is $12.54 (sweet spot $15–$100). The average incumbent carries 1,583 reviews — the moat a new listing must climb.

felt

Worth a look

Shows a $2.2M/yr market, but soft demand (-17.2% this quarter) keeps it on the watch list.

Market size

Incredible$2.2M

$2.2M/yr · 2.9M searches

Returns

Good2.2%

return rate — above 5% kills the launch gate

Price range

Good$4.23–$38.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.1%

search→purchase rate — share of searches ending in a sale

Avg price

Good$12.54

avg listing price — sweet spot $15–$100

Review moat

Okay1,583.09

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-17.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, felt is a $2.2M/yr Amazon United States market (2.9M searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

felt market data

Units sold / yr: 150K–200K; avg 12,500–15,000/product
Revenue / yr: $1.9M–$2.5M; units × avg price
Conversion rate: 6.1%
Avg BSR: #129
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 44 months
Avg seller age: 165 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

61%

Top 20: 97%

Open market

19%

flic-flac40%
XSEINO16%
KaKaPops13%
YUEZHOUYB5%
Loyisal4%
BOUBONI3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.2% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top felt search terms

felt sheets1.1M/yr -13.2%5.8% conv.
felt1.1M/yr -20.3%4.0% conv.
felt fabric175K/yr -30.2%1.8% conv.
flet44K/yr +20.0%0.2% conv.
felt squares57K/yr +13.1%5.5% conv.
felt sheets for crafts106K/yr -46.9%5.9% conv.
craft felt53K/yr -19.6%5.6% conv.
felt paper41K/yr -10.5%5.5% conv.
thick felt34K/yr -14.8%0.9% conv.
felt sheet28K/yr -12.8%2.9% conv.

All search terms

Top felt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

42pcs Felt Fabric Sheet 4x4 Assorted Color DIY Craft Squares Nonwoven 1mm Thick

flic-flac$6.534.4★9,847 rev

KaKaPops Thin Felt Fabric Sheets Assorted Colors Stiff Felt Sheets for Crafts DIY Patchwork Sewing Projects Decoration (Stiff 50 Colors 812 inches)

KaKaPops$11.664.6★1,033 rev

XSEINO 12 Rolls 8x35 1.4mm Thick Soft Felt Fabric Sheet 12 Assorted Morandi Series Colors Felt Pack for DIY Craft Sewing Squares Nonwoven Patchwork

XSEINO$12.704.8★1,333 rev

flic-flac 16PCS 8 x 12 inches (20 x 30cm) Assorted Color Felt Fabric Sheets Patchwork Sewing DIY Craft 1mm Thick

flic-flac$8.934.4★297 rev

42 pcs Felt Fabric Sheet 4x4 Assorted Color DIY Craft Squares Nonwoven 1mm Thick

YUEZHOUYB$4.254.4★100 rev

Newest

by launch date

45 Pcs Assorted Felt Sheets Felt Fabric 4x4 Stiff Felts Craft Squares for DIY Sewing Patchwork Decorative Projects 1 mm Thick

UOOU$4.2332 rev

3mo ago

42 pcs Felt Fabric Sheet 4x4 Assorted Color DIY Craft Squares Nonwoven 1mm Thick

YUEZHOUYB$4.25100 rev

7mo ago

Felt Sheets for Crafts 12x8 Inch 40 Colors Craft Supplies 1mm Thick Felt Fabric Rectangle Crafts DIY Sewing Patchwork Card Making and Art Projects (Pack of 66) (Assorted Colors-12x8-66PCS)

Kotay$19.7441 rev

7mo ago

TBUKEOM 42 Pcs Stiff Felt Fabric Squares 4x4 Inch Precut

TBUKEOM$4.7274 rev

8mo ago

UUDYIGE Felt Sheets for Crafts 40 PCS - 4 x 4 Assorted Colors 1mm Thick Nonwoven Felt Fabric Squares for DIY Sewing Patchwork Decorative Projects

UUDYIGE$4.5894 rev

8mo ago

What buyers say about felt

What buyers praise and complain about, mined from review topics.

What buyers love

Color26%

“Colors are as shown”

Quality-Overall13%

“Decent quality”

Value For Money6%

“Great value”

Material Quality6%

“The material feels consistent across the pieces”

Thickness5%

“Overall I'm quite satisfied with the thickness of these sheets”

Soft Feel5%

“Soft and flexible”

Advertised Vs Actual Product4%

“Exactly what I needed”

Ease Of Use3%

“Easy Use”

Durability3%

“The material feels durable”

Size-Overall3%

“these are the perfect size”

What buyers complain about

Size-Overall18%

“the pieces are small”

Thickness12%

“However it was not as thick as I would have liked”

Hard Feel7%

“not soft at all”

Material Quality5%

“Despite the size the material is weird”

Advertised Vs Actual Product4%

“This item is not as described”

Color4%

“I do not love the color selection”

Quality-Overall4%

“my biggest problem is the lack of quality control”

Thin3%

“To thin”

Adhesion/Stickiness2%

“Adhesive not the best”

Value For Money2%

“I feel like it can be cheaper”

Top return reasons

Size-Overall59%

Material Quality15%

Thin5%

Advertised Vs Actual Product5%

Value For Money4%

Color3%

Thickness1%

Quality-Overall1%

Display Colors1%

Adhesion/Stickiness1%

Common questions

Is felt profitable to sell on Amazon United States?: The niche generates $2.2M/yr across 22 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -17.2%. Flapen's verdict: Worth a look (54/100).
How competitive is the felt niche?: 15 brands and 18 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in felt?: Top complaints mined from reviews: Size-Overall, Thickness, Hard Feel. The return rate is 2.2%.
When does demand for felt peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the felt niche?: Listings span $4.23–$38.55; the average listing price is $12.54 (sweet spot $15–$100). The average incumbent carries 1,583 reviews — the moat a new listing must climb.