Felt
MaybeShoppers spend an estimated $2.2M a year here. But demand is soft, at -17.2% this quarter, so Felt is a Maybe.
- Flapen Score
- 54 / 100Top 16% of 4,656 Arts, Crafts & Sewing niches · +8 vs the category median of 4654
- Market size
- $2.2M/yr2.9M searches / yr
- 90-day growth
- -17.2%search demand this quarter
- Competition
- 61%top-5 click share · 15 brands · 18 sellers
Flapen Score
Felt against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Felt is stronger. Inside it, weaker.
Market
The Felt market on Amazon at a glance
Shoppers on Amazon United States searched for Felt 2.9M times last year and spent an estimated $2.2M. The top 5 brands take 78% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 6.1% of those searches ended in a purchase.
Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.
- Searches, last 12 months
- 2.9M
- Growth, 90 days vs prior 90
- -17.2%
- Conversion, latest week
- 6.1%
- Market size, estimated
- $2.2Ma year
- Peak month
- November2.7× the quietest month
- Top search term
- felt sheets1.1M searches a year
02 · Price
A sale here is worth $12.54.
Listings sell for $12.54 on average, from $4.23 to $38.55. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 12,500 to 15,000 of them. At $12.54 that is $157K to $188K a year per listing.
- Average price
- $12.54under the $15 to $100 sweet spot
- Price range
- $4.23–$38.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- $157K–$188K
- Returns
- 2.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #129 within Fabric. It carries 1,583 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #129in Fabric
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 1,583per listing
- Listings tracked
- 22
04 · Newcomers
2 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Felt products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
42pcs Felt Fabric Sheet 4x4 Assorted Color DIY Craft Squares Nonwoven 1mm Thick
- Price
- $6.53
- Rating
- 4.4/5
- Reviews
- 9,847
- Age
- 10y ago

KaKaPops Thin Felt Fabric Sheets Assorted Colors Stiff Felt Sheets for Crafts DIY Patchwork Sewing Projects Decoration (Stiff 50 Colors 812 inches)
- Price
- $11.66
- Rating
- 4.6/5
- Reviews
- 1,033
- Age
- 2y ago

XSEINO 12 Rolls 8x35 1.4mm Thick Soft Felt Fabric Sheet 12 Assorted Morandi Series Colors Felt Pack for DIY Craft Sewing Squares Nonwoven Patchwork
- Price
- $12.70
- Rating
- 4.8/5
- Reviews
- 1,333
- Age
- 2y ago

flic-flac 16PCS 8 x 12 inches (20 x 30cm) Assorted Color Felt Fabric Sheets Patchwork Sewing DIY Craft 1mm Thick
- Price
- $8.93
- Rating
- 4.4/5
- Reviews
- 297
- Age
- 10y ago

42 pcs Felt Fabric Sheet 4x4 Assorted Color DIY Craft Squares Nonwoven 1mm Thick
- Price
- $4.25
- Rating
- 4.4/5
- Reviews
- 100
- Age
- 7mo ago
Trending
estimated 90-day click momentum
45 Pcs Assorted Felt Sheets Felt Fabric 4x4 Stiff Felts Craft Squares for DIY Sewing Patchwork Decorative Projects 1 mm Thick
- Price
- $4.23
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 3mo ago

Felt Sheets for Crafts 12x8 Inch 40 Colors Craft Supplies 1mm Thick Felt Fabric Rectangle Crafts DIY Sewing Patchwork Card Making and Art Projects (Pack of 66) (Assorted Colors-12x8-66PCS)
- Price
- $19.74
- Rating
- 4.5/5
- Reviews
- 41
- Age
- 7mo ago

Reginary 120 Pcs 12 x 12 Inch Felt Sheets Bulk for Craft 40 Assorted Color Felt Fabric Squares Stiff Paper for Back to School Fall Festival Holiday DIY Craft Sewing Patchwork (Classic)
- Price
- $38.55
- Rating
- 4.6/5
- Reviews
- 273
- Age
- 3y ago

42 pcs Felt Fabric Sheet 4x4 Assorted Color DIY Craft Squares Nonwoven 1mm Thick
- Price
- $4.25
- Rating
- 4.4/5
- Reviews
- 100
- Age
- 7mo ago

XSEINO 30PCS 8 x 12 1.4 mm Thick Soft Felt Sheets 30 Assorted Multicolour Series Soft Felt Sheets for DIY Craft Sewing Squares Nonwoven Patchwork
- Price
- $10.47
- Rating
- 4.6/5
- Reviews
- 126
- Age
- 1y ago
Newest
by launch date
45 Pcs Assorted Felt Sheets Felt Fabric 4x4 Stiff Felts Craft Squares for DIY Sewing Patchwork Decorative Projects 1 mm Thick
- Price
- $4.23
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 3mo ago

42 pcs Felt Fabric Sheet 4x4 Assorted Color DIY Craft Squares Nonwoven 1mm Thick
- Price
- $4.25
- Rating
- 4.4/5
- Reviews
- 100
- Age
- 7mo ago

Felt Sheets for Crafts 12x8 Inch 40 Colors Craft Supplies 1mm Thick Felt Fabric Rectangle Crafts DIY Sewing Patchwork Card Making and Art Projects (Pack of 66) (Assorted Colors-12x8-66PCS)
- Price
- $19.74
- Rating
- 4.5/5
- Reviews
- 41
- Age
- 7mo ago

TBUKEOM 42 Pcs Stiff Felt Fabric Squares 4x4 Inch Precut
- Price
- $4.72
- Rating
- 4.1/5
- Reviews
- 74
- Age
- 8mo ago

UUDYIGE Felt Sheets for Crafts 40 PCS - 4 x 4 Assorted Colors 1mm Thick Nonwoven Felt Fabric Squares for DIY Sewing Patchwork Decorative Projects
- Price
- $4.58
- Rating
- 4.1/5
- Reviews
- 94
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
18
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 97%
Open market
19%
- flic-flac40%
- XSEINO16%
- KaKaPops13%
- YUEZHOUYB5%
- Loyisal4%
- BOUBONI3%
Demand
Felt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Felt search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- felt sheets1.1M/yr
- felt1.1M/yr
- felt fabric175K/yr
- flet44K/yr
- felt squares57K/yr
- felt sheets for crafts106K/yr
- craft felt53K/yr
- felt paper41K/yr
- thick felt34K/yr
- felt sheet28K/yr
Reviews and returns
What reviews say buyers love and hate about Felt
We read the reviews and the return reasons for every product selling here.
“the pieces are small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Felt questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









