Is feathers profitable to sell on Amazon United States?

The niche generates $623K/yr across 37 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -5.1%. Flapen's verdict: Worth a look (56/100).

How competitive is the feathers niche?

21 brands and 23 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in feathers?

Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 2.3%.

When does demand for feathers peak?

Demand peaks in Oct–Nov; the busiest month runs 2.2× the quietest.

What does it cost to enter the feathers niche?

Listings span $4.52–$32.92; the average listing price is $9.13 (sweet spot $15–$100). The average incumbent carries 966 reviews — the moat a new listing must climb.

feathers

Worth a look

Shows no brand lock-in (top 5 brands take 56% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Great56%

top-5 brand share — no brand owns this niche

Returns

Good2.3%

return rate — above 5% kills the launch gate

Market size

Good$623K

$623K/yr · 1.4M searches

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Review moat

Good966.38

avg incumbent reviews — the moat a new listing must climb

Price range

Good$4.52–$32.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay$9.13

avg listing price — sweet spot $15–$100

Growth

Bad-5.1%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, feathers is a $623K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 56/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

feathers market data

Units sold / yr: 80K–100K; avg 1,500–2,000/product
Revenue / yr: $730K–$913K; units × avg price
Conversion rate: 4.9%
Avg BSR: #35
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 1.8%
Avg brand age: 47 months
Avg seller age: 162 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

Top-5 brand share

56%

Top 20: 99%

Top-5 click share

47%

Top 20: 82%

Open market

38%

SOGUGOM13%
Soarer13%
Holmgren11%
Rasoisof10%
Ballinger9%
FeelfunFeather6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.1% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 2.2×

Open Trend

Top feathers search terms

feathers564K/yr -7.0%4.9% conv.
feathers for crafting212K/yr -27.5%6.6% conv.
feather137K/yr -6.2%1.7% conv.
feathers for hats53K/yr +59.6%1.7% conv.
craft feathers81K/yr -3.0%8.7% conv.
hat feathers52K/yr +20.6%1.5% conv.
feathers for crafts62K/yr -8.6%7.7% conv.
plumas44K/yr -2.3%0.4% conv.
large feathers31K/yr -12.9%1.7% conv.
long feathers27K/yr +10.3%0.6% conv.

All search terms

Top feathers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SOGUGOM Pink Bulk Feather Boas - 35g 2 Yards Boa Feathers for Christmas Tree Women Dancing Craftting Party and Festival Decoration(Hot Pink)

SOGUGOM$6.153.7★636 rev

Soarer Colorful Craft Rooster Feathers - 300pcs 3-5inch Colored Feathers Bulk for DIY Crafts Wedding Home Party Decorations Dream Catcher Supplies(Rooster Colorful)

Soarer$6.834.5★2,597 rev

Holmgren 48pcs Natural Feathers Bulk - 6 Styles Assorted Peacock Pheasant Turkey Feathers for Craft DIY Jewelry Hat Wedding Home Party Decoration

Holmgren$8.114.5★787 rev

800Pcs Colorful Craft Rooster Feathers 3-5-inch Bulk Feathers for Crafting Kindergarten DIY Crafts Wedding Family Party Decorations Dream Catcher Supplies Natural Feathers

Rasoisof$8.574.6★472 rev

Lamar 300Pcs Colorful Feathers 2-3 Inches Bulk Feathers for Crafting Craft Supplies Art Projects DIY Crafting Handi Crafts Pom Poms Party Decoration

Lamar Feather$5.074.6★539 rev

Newest

by launch date

Phinus Craft Feathers 400P 2-4 Inch Colored Goose Feathers for Crafting Feathers Bulk for DIY Wedding Carnival Home Party Decorations Dream Catcher Supplies Kindergarten Art Projects

Phinus$4.5533 rev

7mo ago

300pcs Mixed Color Feathers Bulk for Crafts - 3-5 Inch Natural Rooster Feathers for Dream Catchers DIY Teens Crafts Party & Jewelry Decoration (26 Colors Soft & Fade-Resistant)

whitefeather$4.52439 rev

9mo ago

THARAHT 120pcs Natural Feathers Small 4 Styles Bulk for DIY Crafts Hat Wedding Home Party Decoration Feathers

THARAHT$4.65893 rev

1y ago

Ballinger Large Natural Pheasant Feathers - 8-12inch 4 Styles 15Pcs Assorted Craft Feathers Bulk Peacock Pheasant Turkey Feather for Crafting Vase Hat Wedding Autumn Party Decor

Ballinger$9.41255 rev

1y ago

SOGUGOM Pink Bulk Feather Boas - 35g 2 Yards Boa Feathers for Christmas Tree Women Dancing Craftting Party and Festival Decoration(Hot Pink)

SOGUGOM$6.15636 rev

1y ago

What buyers say about feathers

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“The variety was wonderful”

Color24%

“Vivid colors”

Value For Money11%

“Great Value”

Size-Overall6%

“The size is pretty consistent, too”

Advertised Vs Actual Product4%

“Exactly what you would expect”

Fun/Entertainment Experience4%

“Great cat toys”

Design-Overall4%

“Loved the different sizes and designs”

Ease Of Use2%

“Simple to use depending on your project”

Soft Feel2%

“Super soft, great quality, and way fluffier than I expected”

Embellishment/Embroidery Quality1%

“Perfect for crafting easy to use”

What buyers complain about

Size-Overall30%

“wasn't the right size”

Advertised Vs Actual Product17%

“Not as described”

Value For Money13%

“Over priced”

Quality-Overall5%

“The feathers dont seem as high-quality, either”

Durability5%

“Several broken or bent”

Smell3%

“Unfortunately, they have a strange smell”

Thickness3%

“Very thin”

Color2%

“Wish there were more of the blue hues”

Ease Of Use1%

“couldn't be used”

Strength1%

“these are really chewed up and very flimsy”

Top return reasons

Size-Overall54%

Advertised Vs Actual Product13%

Color7%

Value For Money6%

Quality-Overall5%

Smell2%

Thin2%

Functionality-Overall2%

Defective Material/Parts1%

Shape/Style1%

Common questions

Is feathers profitable to sell on Amazon United States?: The niche generates $623K/yr across 37 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -5.1%. Flapen's verdict: Worth a look (56/100).
How competitive is the feathers niche?: 21 brands and 23 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in feathers?: Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 2.3%.
When does demand for feathers peak?: Demand peaks in Oct–Nov; the busiest month runs 2.2× the quietest.
What does it cost to enter the feathers niche?: Listings span $4.52–$32.92; the average listing price is $9.13 (sweet spot $15–$100). The average incumbent carries 966 reviews — the moat a new listing must climb.

feathers

feathers market data

Competition & brand share

Demand & seasonality

Top feathers search terms

Top feathers products on Amazon

Top sellers

Newest

Trending

What buyers say about feathers

What buyers love

What buyers complain about

Top return reasons

Common questions

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