Feathers

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $623K a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

-5.1%

Conversion, latest week

4.9%

Market size, estimated

$623Ka year

Peak month

November2.2× the quietest month

Top search term

feathers564K searches a year

Listings sell for $9.13 on average, from $4.52 to $32.92. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At $9.13 that is $14K to $18K a year per listing.

Average price

$9.13under the $15 to $100 sweet spot

Price range

$4.52–$32.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

1,500–2,000

Revenue per listing a year

$14K–$18K

Returns

2.3%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #35 within Feathers & Boas. It carries 966 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

1.8%

Average rank

#35in Feathers & Boas

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

966per listing

Listings tracked

37

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

47 months